The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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More Chinese search drama: Baidu sues U.S. domain registry over vandalism
Baidu, China’s biggest search engine, has filed a lawsuit in New York this week, claiming that domain service register.com failed to adequately protect its servers from a recent attack by a group calling itsel
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Three in four dollars spent on search marketing go to Google: Study
Figures from a study conducted by researcher Efficient Frontier suggest that spending on Google accounts for three-fourths of the money spent on search marketing in the U.S. Search Engine Land editor Matt McGee writ
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SEO contributes to disaster recovery efforts
In the wake of the catastrophic earthquake in Haiti, many online measures generally used for localized marketing and search engine optimization (SEO) are proving to be helpful for those coordinating and directing th
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Should conversions or page rank rule as primary SEO metric?
Search engine optimization (SEO) experts are divided on the issue of SEO metrics, with various advocates debating the merits of conversion rates against page ranks.SEO Roundtable reports that one of the more recent
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When Google isn’t the best choice: Online newsletter releases list of niche search engines
It’s easy, given the general dominance of Google and its high levels of utility relative to other search engines, to rely on the giant search engine, both as a search engine optimization (SEO) practitioner and
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India’s adult content screening runs into law of unintended consequences
Indian legal analysts have said that a recently changed law that strengthens restrictions against adult content on the internet is an unwieldy tool for affecting social change and not worth the hindra
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Baidu looks to be big winner as Google prepares to leave China
Homegrown internet search provider Baidu will have a golden opportunity to cement its hold over the Chinese market as Google appears likely to relinquish its roughly 30 percent share of search traffic
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Chinese government-backed search engine blocks access to Google company blog
Baidu, China’s dominant search engine, has apparently cut off access to Google’s company blog, after a post appeared there detailing the latter company’s decision to cease cooperation with the Chin
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