The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Next-gen SEO needs to cover all media, not just text
As more and more search channels become available to internet users, successful search engine optimization (SEO) will need to have an impact on all of them, experts say. "Universal search," as the aggregat
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SEO and the news: Every little detail helps
Search engine optimization (SEO) is useful not only as a marketing tool. News organizations use exhaustive analyses of their search rankings to help push their coverage of a given event higher on Google News and oth
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Yahoo to be default search engine for Ubuntu
The Firefox browser that ships with the popular Ubuntu Linux operating system will use Yahoo as its default search engine in exchange for a revenue sharing deal from that search portal, Ubuntu’s makers announc
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As big brother heads for the exit, ‘big sister’ tries to steal the show
Google’s prospective withdrawal from China has had a number of effects on the search engine optimization (SEO) industry both in China and abroad, but few could have predicted this: Goojje, a clone of the U.S.
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SEO has a light side – and a dark one
While the majority of search engine optimization (SEO) practitioners stay well within the ethical guidelines of the profession, black hat SEO is still a common problem, according to SEO Consult. That website writes
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SEO experts: Landing pages are your only chance to make a first impression
Whether a website is about cars or guitars, common errors with landing pages can cause users to bounce away quickly, according to Steve Baldwin, writing a column at Media Post. Custom landing pages, Baldwin writes,
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Yet another real-time search engine – but this one might be worth your time
Numerous real-time search engines have been launched in recent months as startups try to capitalize on the search engine optimization (SEO) world’s growing mania for real-time content. However, writes Search E
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Don’t Be Microsoft: Expert says Google will be the next evil empire
UK-based technology analyst Brian Wilson, writing at tech news site The Inquirer, asserts that search giant Google is poised to inherit the mantle of the tech world’s evil empire from Microsoft. The company is
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