The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Bing sinks in December 2009 search rankings, while Google climbs higher
Statistics released earlier this week by media monitoring and research firm Nielsen suggest that Google continued to dominate the U.S. search engine market in 2009’s final month, as roughly 6.7 billion searche
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Google pulls abrupt about-face on Chinese censorship
Reacting to news of cyber attacks targeting the Gmail accounts of Chinese human rights activists, Google announced this week that it would cease cooperating with the Chinese government to censor results from its Goo
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Expert: Partnerships are foundation of successful SEO
The future of search, according to Mediapost’s Kaila Colbin, is in "contextual" and "mobile," and that companies looking to improve their search engine optimization (SEO) should partner wit
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Four out of five isn’t bad: SEO expert pushes the ’80-20′ rule
Search Engine Watch’s Eric Enge writes that the so-called ’80-20′ rule – promulgated by sociologist and economist Vilfredo Pareto to say, largely, that 80 percent of effects are caused by 20 percent o
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Yahoo continues outsourcing trend with incorporation of PriceGrabber
Internet portal Yahoo announced yesterday that it would phase out its own Shopping Web Services API in favor of online shopping site PriceGrabber as of March 11 of this year. Search engine optimization (SEO) for eco
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Google News stops posting Associated Press content
An expired contract is behind the apparent absence of all new Associated Press content from Google News, throwing search engine optimization (SEO) for news media websites into disarray. Search Engine Land’s Da
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Hotchkiss: Google is the barometer of user intention
Search engine optimization expert (SEO) expert Gord Hotchkiss, writing for MediaPost, says that Google has a wealth of data that carry the potential to be transformative for the online advertising industry.Hotchkiss
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SEO for Chinese market could see battle between Baidu, Google
Chinese search engine Baidu has said that it will launch an ad-supported, Hulu-like video streaming service, which experts say will apply further pressure to Google as the two search giants fight for the bigger shar
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