The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Why Google doesn’t like local SEO companies
Debate continues to rage on internet forums and message boards among search engine optimization (SEO) professionals, who say that Google intentionally hampers searchers looking for localized search results relating
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Yahoo and Microsoft steer Indian searches away from adult content
An investigation by Britain’s Guardian newspaper has found that Yahoo and Microsoft’s search engines have complied with an Indian law that requires the use of safe search settings, altering the search en
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Cisco files patent application, dips toes into search market
A new technology in development by Cisco Systems could provide additional refinements for search engine optimization (SEO) by helping to improve the web crawlers that the major engines use to index pages. The new te
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New study examines differences between adult, child searches
The results of a study conducted by the University of Maryland and the Joan Ganz Cooney Center – and funded by search giant Google – highlight slight but important differences between the search behav
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SEO project goals must be handled with care, experts say
Search engine optimization (SEO) campaigns that expend their energy on the correct goals are more likely to provide better return on investment, according to a column by Eric Enge at Search Engine Watch. Enge writes
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Bing, Google spar over webmaster help pages
While the still-developing rivalry between Google and Microsoft’s Bing has already had a signal effect on search engine optimization (SEO), the two companies have lately taken to aping each other’s every
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Verizon slaps Google straight out of mobile search options
Telecom giant Verizon has peremptorily removed the option to use Google for smartphone searches on its network in favor of Microsoft’s Bing, angering some users and complicating the picture for search engine o
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Small-fry Midwestern design firm sues Microsoft over Bing name
Bing! Information Design of St. Louis has filed a lawsuit in that city’s Circuit Court accusing Microsoft of trademark infringement and unfair practices in naming its search engine Bing. Ars Technica reports t
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