The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Google reportedly close to $500 million purchase of Yelp
Online news site TechCrunch reports that "multiple sources" have confirmed that Yelp and Google are in an advanced stage of negotiations over a possible purchase of the former, a user reviews site for loca
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Real-time SEO could see gaps with Google, Bing’s different deals
While the science of search engine optimization (SEO) as applied to real-time search is a field in its embryonic stages, disparities between the implementation of recent real-time search data deals among the major s
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Google expands news media reach by adding new publishers to Fast Flip
Google announced today that it would broaden its news-related search engine optimization (SEO) impact by adding web content from 24 new publishers to its Fast Flip service, which provides full-page previews of news
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Scammers misuse SEO to spread malware via Google Doodle
Cyber criminals have hijacked legitimate web pages and abused search engine optimization (SEO) techniques in order to spread a rogue anti-virus program to unsuspecting users interested in a recent "Google Doodl
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Microsoft flexes mobile SEO muscles with new Bing app for iPhone
Computing titan Microsoft has provided a new opportunity to increase the impact of mobile search engine optimization (SEO) with the release of a Bing app for the iPhone. Experts say that the focus of the Bing app is
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Google rolls out its own link-shortening service to compete with others
Search giant Google has launched its goo.gl link-shortening service, creating a potential showdown with the rest of that industry and further expanding Google’s reach into all manner of products involved with
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New video analytics package could put TwitVid over the top
Search engine optimization (SEO) practitioners looking to incorporate video into their efforts have a new tool at their disposal, thanks to TwitVid: The social media video sharing service rolled out a real-time sear
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Risk-averse SEO campaigns won’t fly in 2010
Rapidly changing trends in search marketing and search engine optimization (SEO) will force online marketers to embrace emerging options in their fields, according to Andrew Goodman. Goodman, writing in a guest colu
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