The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Expert: SEO ‘best practices’ still required
Reports of the demise of search engine optimization (SEO) have been greatly exaggerated, according to Chris Boggs, writing at Search Engine Watch. Boggs writes that, despite the rise of cookie-based personalization,
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Yahoo jumps on board real-time search integration
Following the lead of Google, Yahoo has added a real-time search function into its search results, gathering tweet data from Twitter in order to present a fuller picture of the up-to-the-second happenings on the net
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Mozilla exec raises eyebrows with public rebuke of Google
An executive at Mozilla – maker of the popular Firefox web browser – has publicly recommended that Firefox users switch to Microsoft’s Bing from Google, citing privacy concerns raised by the latter
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Yahoo to sell ‘Hot Jobs’ unit, despite strengthening job market
Foundering search giant Yahoo is said to be looking to offload its "Hot Jobs" employment listing service for "the right price" in the wake of declining search performance and a pending deal with
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Researcher: Google retaking lost ground, cementing SEO market dominance
Competition from Bing, Yahoo, and others has slowly eroded Google’s sizeable lead in the search engine market throughout 2009, but recently released figures from Experian Hitwise show that the market leader re
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Living Stories experiment partners Google with New York Times, Washington Post
Google announced yesterday that it would launch an experimental program to change the way online media presents the news, in partnership with the New York Times and Washington Post. The pilot program, called "L
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Social media offers SEO opportunities for dominating top 10 search terms
Search engine optimization (SEO) experts say that maintaining a large-scale social media presence could have benefits beyond those conferred by the profiles themselves: Having numerous social media network profiles
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SEO compliance keeps sites on the good side of the search engines
Experts say that, even though the practice of search engine optimization (SEO) might look to outsiders like an attempt to game the system, there are strict rules enforced by the search engines that govern SEO effort
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