The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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If you can’t join ’em, beat ’em: Google to launch Yelp competitor
Smartphone users have a new option for localized information in Google’s Near Me Now feature, which performs Google searches for nearby information without voice or text input from users. Search engine optimiz
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SEO visibility key concern for web design
Experts say that search engine optimization (SEO) concerns should be factored into the design of a website from the outset, rather than being treated as a separate issue to be dealt with by a separate team. Rob Garn
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HP search will default to Microsoft’s Bing
Microsoft CEO Steve Ballmer announced yesterday at the Consumer Electronics Show that his company’s Bing search engine will be the default option on new computers made by Hewlett-Packard, which could have a me
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Attack and defense in the browser wars: Google overhauls Apple for third place
Though both companies trail front-runners Internet Explorer and Firefox by considerable margins, Google’s Chrome browser outstripped Apple’s Safari in market share for the first time, according to statis
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Duplicate content can torpedo SEO, experts say
Ron Jones, a search engine optimization (SEO) expert writing at Search Engine Watch, warns prospective SEO campaigners that identical content posted in multiple locations can spell certain doom for that content̵
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Experts: Consider alternative SEO techniques
UK-based search engine optimization (SEO) website SEO Consult says that climbing Google’s page ranks is not the only objective that SEO campaigns should target. A presence in relevant internet communities can
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Google Maps tweaks propel Wikipedia into local search spotlight
Adjustments to the method that Google Maps uses to select localized search results – coupled with the introduction of the Place Pages feature – has catapulted Wikipedia into one of the top search engine
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Mobile search dances to ChaCha’s tune
Though the company’s infancy was not without its share of trauma, text message-based search engine ChaCha has come of age, according to a Dow Jones report. This development highlights the possibility of search
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