The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Recession ‘pushes online promotions’
Sometimes an economic downturn can spur a business into really pushing its online marketing, a firm has suggested. Web-based promotions agency SiteLab asserted that during a recession, businesses have the opportunit
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Valuable content ‘better than a sales pitch’
A website’s content has to be linked to its products without appearing to be a sales pitch alone, an expert has explained.
Cliff Langston, the director of global marketing at biochemical manu
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Cliff Langston, the director of global marketing at biochemical manu
Marketing budgets ‘withstand economic downturn’
Marketing budgets are unlikely to shrink during the seeming economic downturn, according to a number of chief marketing officers (CMOs) in the US.
A survey of such professionals, conducted by
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A survey of such professionals, conducted by
Start-ups urged to consider web marketing
One of the first things a newly-started internet business needs to consider is how it will market itself online, it has been suggested.
Anna D Banks, an adjunct professor at Essex County Coll
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Anna D Banks, an adjunct professor at Essex County Coll
Expert claims content is overlooked
A major aspect of an effective website is its copy but it can be ignored in favor of the pages, an expert has commented. Justin Cooke, managing director of web design firm Fortune Cookie, suggested that over the las
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Outsourcing SEO ‘saves time and adds value’
Employing a search engine optimization (SEO) firm can raise a business’s online profile without taking up too much time, it has been suggested. Scott Buresh, of search marketing agency Medium Blue, made his co
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Blogging ‘creates high rankings fast’
Blogging can help firms achieve high organic search results within a short period of time, it has been suggested. Industry commentator Ambar Shrivastava, writing for MediaPost’s Search Insider publication, not
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Search engines ‘avoid duplicate content’
Search engines avoid offering their users duplicate content because diversity helps to improve search quality, an expert has remarked. Eric Enge, president of Stone Temple Consulting, made his comments in a post for
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