The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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SEO ‘responds to consumer pull’
Search engine optimization (SEO) allows marketers to reach consumers without having to push a product on them, an expert has suggested.
Industry commentator Paul Gillins made his remarks in a
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Industry commentator Paul Gillins made his remarks in a
Google tops valuable brand league
For a second year in a row, Google has been named the world’s most valuable brand, topping a list of the 100 most powerful trademarks. Market research firm Millward Brown has published its league, which is bas
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Marketers urged to ‘spice up emails’
The success of an email marketing campaign can be boosted by offering consumers "spicy" content, an expert has commented. Nick Stamoulis, writing for Brick Marketing ‘s Email Marketing Journal, expla
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Google stock climbs following strong quarter
Google has announced first quarter profits which have exceeded expectations, despite concerns that it has been facing a slowdown in advertising revenue.
The search engine giant has been exper
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The search engine giant has been exper
Valuable content ‘builds loyalty’
Businesses should add useful content to their sites as it helps build loyalty, an expert has explained. Andy Komack, president of Komarketing Associates, made his comments to online resource Industry Week, stating t
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Search marketing spend ‘rose in Q1’
US firms increased their spending on search marketing during the first quarter of 2008, a new report has revealed. A study conducted by SearchIgnite has shown that despite gloomy economic conditions, the first three
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SEO content ‘should be carefully crafted’
Good quality content designed for search engine optimization (SEO) is much more than a collection of lumped-together keywords, an industry commentator has remarked.
Reporter April Hall, writi
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Reporter April Hall, writi
Marketers urged to use unique content
One of the fundamental requirements of effective search engine optimization (SEO) is fresh, unique content, an expert has explained. Manoj Shinde, writing for his online marketing blog, has urged new online marketer
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