The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Expert states SEO boosts sales
Because the majority of consumers use search engines to find websites, optimizing a page’s content for such portals leads to greater traffic and therefore revenue, a firm has highlighted. Urban Geko, a digital
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Duplicate content ‘frustrates consumers and invites penalties’
Businesses hoping to boost their website’s ranking must be wary of publishing duplicated content on their pages, two experts have warned.
Jessica Cox and Michelle Pierce, writing for online p
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Jessica Cox and Michelle Pierce, writing for online p
UGC ‘taking power from marketers’
User-generated content (UGC) is increasingly influential among consumers seeking to book a holiday online, a new report has revealed. A study published by JupiterResearch has suggested that the rise of citizen advoc
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Marketers urged to use social media
Marketers must not ignore the potential of social media as a promotional tool, an expert has urged. Debra Murphy, writing for the Masterful Marketing website, explained that firms can see considerable returns throug
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Organic search ‘vital’ to online marketing
The top five organic results displayed by search engines will benefit from around 90 per cent of all clicks, meaning it is vital to employ search engine optimization (SEO), a firm has asserted.
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Marketers ‘failing to integrate PPC with SEO’
Many marketers are failing to integrate their pay-per-click (PPC) advertising strategy with organic search engine optimization (SEO) tactics, an expert has warned.
Industry commentator Ann St
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Industry commentator Ann St
Blogs recommended for online marketing
Setting up a corporate blog can rapidly boost online marketing efforts and increase a website’s search engine optimization, an expert has commented.
Wendy Suto, president and chief executive
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Wendy Suto, president and chief executive
Marketers ‘rarely have time to write’
Although search engines love fresh content, most marketers do not have time to dedicate to writing it, an expert has suggested.
Industry commentator Cheryline Lawson made her comments in an a
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Industry commentator Cheryline Lawson made her comments in an a
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