The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Music market ‘moving to web and mobile’
The international music market must focus on mobile and internet distribution as consumers stop purchasing physical copies of songs, a new report suggests. Online information resource eMarketer forecasts that downlo
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Successful SEO ‘requires ongoing commitment’
To make search engine optimization (SEO) work effectively, companies must be prepared to put in regular effort, asserts one expert.
Making his comments to online resource RIS Media, Oeyman Al
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Making his comments to online resource RIS Media, Oeyman Al
Google: SEO agencies are useful for websites
Google has flagged up some of the benefits of hiring a search engine optimization (SEO) service, noting that such organizations can supply useful services to website owners. It notes that SEO agencies can aid a busi
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Consumer power ‘will affect email marketing’
Consumer empowerment enabled through technology is going to have a dramatic impact on the way firms operate online over the next five years, it is predicted. Habeas, an email reputation management agency, undertook
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Fashion providers ‘gradually turning to web’
Clothing retailers are gradually waking up to the fact that they can replicate the success of catalogues through the internet, an industry expert has suggested.
David Smith, director of opera
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David Smith, director of opera
Mass global uptake in web access predicted
Massive global uptake will see one-quarter of the world’s population using the internet by 2012, according to one industry expert. A report by JupiterResearch asserts that 1.8 billion people will be regularly
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SEO efforts ‘must consider human readers’
When done correctly, search engine optimization (SEO) means writing a website’s content differently but ensuring the page is useful to readers, a company has commented.
Website design firm th
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Website design firm th
Google engineer speaks of importance of content
New material which naturally uses keywords is a good way to increase a website’s visibility within search results, a Google software engineer has explained. Matt Cutts made his comments to USA Today, noting th
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