The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Keyword insertion ‘important aspect of SEO’
Inserting appropriate keywords into a website is essential for search engine optimization (SEO), an expert argues. Graham Charlton, a researcher for the online marketing resource e-consultancy, explains SEO is about
Learn More
‘Use Cuil to check SEO tactics’
People trying to use search engine optimization (SEO) to improve their website’s search engine rankings can use new tool Cuil to test the efficiency of their measures, it has been claimed.
Wr
Learn More
Wr
Personalized email marketing ‘57% more effective’
Targeting email marketing at specific groups of customers can make it 57 per cent more effective than non-personalized marketing efforts, a new report has found.
According to the study carrie
Learn More
According to the study carrie
‘Don’t forget SEO basics’
Webmasters are being reminded not to forget the basic principles of search engine optimization (SEO). According to Ann Smarty, writing in the Search Engine Journal, simple ideas such as source ordered content (SOC)
Learn More
Branded websites ‘most effective online marketing’
Pharmaceutical advertisers should focus their attention on producing a branded website to make the most of their online marketing budgets, a new study has found.
The study, comScore and Evolu
Learn More
The study, comScore and Evolu
Facebook offers “extraordinary” online marketing
Facebook offers an "unusual and extraordinary opportunity" for advertisers, according to Sheryl Sandberg, the chief operating officer of the social networking site.
Learn More
Sports websites ‘should optimize’
The "lucrative" sports audience should be attracted to a website through search engine optimization (SEO), JupiterResearch has advised.
According to the company, sports fans represe
Learn More
According to the company, sports fans represe
Email newsletters ‘connect with customers’
Maintaining an effective email newsletter can allow a company to connect with its customers and reinforce its brand, an online marketing expert has explained.
Writing for the Eastside Busines
Learn More
Writing for the Eastside Busines
Subscribe to
The Content Marketer
Get weekly insights, advice and opinions about all things digital marketing.
