The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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McCain outspends Obama in online search advertising
Senator John McCain has outspent Barack Obama for two consecutive months in online search advertising, it has been reported.
While Obama has spent more than McCain in overall campaign promoti
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While Obama has spent more than McCain in overall campaign promoti
LA Times sees SEO traffic increase
Search engine optimization (SEO) is responsible for a rise in traffic to the LA Times online, it claims.
The revelation was made in a memo from the executive editor, published through one of
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The revelation was made in a memo from the executive editor, published through one of
Half of Americans ‘use search each day’
America is using search engines more and more, a new report reveals. Research made available by PEW Internet and American Life Project, and undertaken by senior research fellow Deborah Fallows, highlights that the u
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Yahoo! urges care with keywords
It is important to select the most appropriate keywords for a successful pay-per-click campaign, a major search engine explains. Yahoo! makes its comments in the company’s search marketing blog, noting bidding
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Social media offers marketers “more bang for their bucks”
Marketers can enjoy "more bang for their bucks" by promoting brands through social media, an expert suggests. Duncan MacPherson, co-founder of professionals networking website My8020.com, makes his comment
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Effective SEO ‘relies on text’
For successful search engine optimization (SEO) it is necessary to have text-based content rather than images and flash, Google has said.
Kent Sugarman from AdSense Publisher Support said whi
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Kent Sugarman from AdSense Publisher Support said whi
Email marketing ‘boosts profitability’
Email marketing can be "key" to a company’s profitability, it is claimed.
Industry commentator Ray Lam, writing for his eMarketing Links blog, suggests any business seeking to grow
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Industry commentator Ray Lam, writing for his eMarketing Links blog, suggests any business seeking to grow
Event organizers urged to use social platforms
Event organizers should use social media marketing as a promotional tool, an advertizing expert suggests.
Heidi Cohen, the president of Riverside Marketing Strategies, makes her comments to t
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Heidi Cohen, the president of Riverside Marketing Strategies, makes her comments to t
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