The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Email marketing ‘builds client relationships’
Email marketing allows smaller firms to remain in touch with their clients in an affordable and effective way, an expert has claimed.
Search engine optimization professional Nick Stamoulis ma
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Search engine optimization professional Nick Stamoulis ma
Email content ‘must benefit recipients’
It is important that the information supplied in an email marketing campaign benefits the consumer, firms have been advised.
A post published on the online resource EmailAppenders Weblog has
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A post published on the online resource EmailAppenders Weblog has
Generate leads ‘using newsletters’
Firms preparing to launch an email marketing campaign should generate links by encouraging website visitors to sign up to their newsletter, an expert has suggested. A recent post on the SEO Rescuer blog suggested th
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‘Do not rely on product pages’ for SEO
Marketers wanting to insert keywords into their online content to boost a site’s ranking should not rely on their product pages alone, an expert has urged.
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Presidential hopefuls ‘lack email marketing skills’
Many of the presidential hopefuls’ email marketing messages are going unread, an expert has asserted. Jen Udan, spokeswoman for website development agency Zilker Ventures, has warned that candidates are not us
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Article marketing ‘great way to boost traffic’
Article marketing is one of the best ways in which a firm can attract traffic to its website, an expert has claimed.
Industry commentator Atkinson David made his assertion in an article for t
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Industry commentator Atkinson David made his assertion in an article for t
Marketers ‘unwilling to engage with Web 2.0’
Although many marketers are unwilling to actively engage with social media, they all want the benefits it confers, an expert has asserted. Roderick Ioerger, writing for Marketing Pilgrim, suggested that although tak
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Email design ‘critical to effectiveness’
Email design is a "critical" aspect of using the medium to send marketing messages, a new report has concluded.
A new whitepaper titled Email Marketing Design & Rendering: The N
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A new whitepaper titled Email Marketing Design & Rendering: The N
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