The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Right place and people “crucial” for ads
Knowing that adverts are being seen by the correct people at the appropriate time is "crucial", it has been asserted. A post by Kastle Waserman, communications manager at Yahoo! on the company’s sear
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Top 50 US web properties ranked
The turbulent economic climate and the approaching presidential election have impacted on US consumer internet activity in the top online properties in September, it has been announced.
Web r
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Web r
Blogs play “an incredibly important” brand role
Blogs, which started out life as online diaries or journals for individuals, have become an evermore important tool for brands to communicate with clients, it has been noted.
Rachel Hawkes, e
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Rachel Hawkes, e
Email marketing ‘complements social media’
Email messages are a good way to boost a firm’s social media marketing efforts, an expert has remarked. Aaron Kahlow, a managing partner with consultancy Business Online, made his comments to marketing magazin
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Firms urged to consider email marketing reputation
Businesses considering email marketing must remember that their online reputation is as important as their brand, an industry commentator urges.
Rob Thrasher, writing for email marketing agen
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Rob Thrasher, writing for email marketing agen
Good content ‘maximizes email returns’
Businesses hoping to maximize returns on their email marketing campaigns should ensure they supply their opt-in contacts with good content, marketers have been advised.
An article published b
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An article published b
‘Use industry news’ for email marketing
Sending clients email marketing messages including tips, industry news stories and other information is an "excellent" way of staying in touch, an expert has remarked.
Industry comm
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Industry comm
Relevant email marketing ‘highly effective’
Targeted email marketing can be highly effective, despite its reputation suffering following a deluge of spam messages, an expert has commented. Lawrence Ramsay, spokesman for DMC Software Solutions, a Sage CRM syst
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