The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Importance of sender address stressed for successful email marketing
Companies looking to make the most of their email marketing campaigns need to bear in mind how important it is to have a good sender address. This is the according to an article from ClickZ, which suggested that a r
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How to make videos search engine-friendly
One marketer has offered advice on how organizations can best make their online videos more accessible by search engines. Speaking to MarketingSherpa, Weather.com search marketing manager Derek Fulford explained tha
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Expert: Integrate SEO with email, social media
Marketers would do well to ensure their search engine optimization (SEO) campaigns integrate with the company’s existing email and social media strategies, an expert has said.
SubscriberMail’
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SubscriberMail’
Firms urged to move on from old SEO tactics
Companies still using older search engine optimization (SEO) tactics such as link exchanging need to move on to newer strategies to avoid contravening search engines’ guidelines, an expert has said.
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Marketers ‘going digital to help the environment’
Many marketers at US organizations are planning to switch away from traditional media towards digital marketing in an attempt to go green, new search has indicated.
The survey of 150 marketer
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The survey of 150 marketer
Retailers up email marketing activity ahead of Halloween
Email marketing activity among the top 100 American online retailers rose in the week ending October 24th, according to new figures.
The Retail Email Blog’s latest Retail Email Index increase
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The Retail Email Blog’s latest Retail Email Index increase
Nielsen: MySpace top US social network for September
MySpace was the top social networking site in the US during September, according to a new study. Research by Nielsen notes the online resource had 59.4 million unique visitors over the course of the month, a rise of
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Obama ‘enjoys Web 2.0 benefits’
Presidential nominee Barack Obama is enjoying success in the "Web 2.0 race for the White House", it has been reported. Writing in the New York Times, sector commentator Heather Havenstein states the Illino
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