The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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B2B buyers ‘use search first’
Search engines are the first place most business to business (B2B) buyers will look for a product or service, an expert has claimed. Managing partner of consulting firm Ascend2 Sergio Balegno made his comments follo
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Email marketers ‘must avoid bounces’
It is vitally important that email marketers remove invalid email addresses to limit their bounce percentages, an expert has commented.
Ross Kramer, chief executive officer of marketing softw
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Ross Kramer, chief executive officer of marketing softw
Google experiments with search layout
Google has created an experimental search page to allow people to try some of its ideas for making results more user-friendly.
It first began showcasing alternative views last May but has now
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It first began showcasing alternative views last May but has now
Marketers expect email boom
More than eight in ten marketers anticipate increasing their use of email marketing over the next 12 months, a new survey has revealed. Datran Media, a digital marketing firm, questioned more than 2,000 US marketing
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Mobile marketing to reach $24bn by 2013
The mobile marketing industry will grow to more than $24 billion worldwide by the year 2013, a new report has predicted. A study by ABI Research has claimed new platforms for advertising-supported mobile content are
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Email marketing ‘must be interesting’
Websites considering revamping their email marketing strategy for 2008 should ensure their communications contain interesting and engaging content, an expert has commented.
Online strategy fi
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Online strategy fi
Election ‘to be ruled by social networking’
The presidential election is to be dominated by social networking, it has been claimed. Debra Aho Williamson, senior analyst at internet commentator eMarketer, notes that each candidate has a social networking profi
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Google maintains market majority
Google continues its dominance of the US search market, a new study has revealed. Research conducted by market monitoring firm Hitwise revealed that Google possessed more than 65 percent of all American searches dur
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