The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Google improves mobile search, broadening market for SEO
In the past two weeks, Google has released several updates for its mobile search service, adding localization and making searches easier – as well as adding extra dimensions for search engine optimization (SEO
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Conflicting reports suggest search engine war may just be heating up
Although earlier reports seemed to indicate that Bing’s challenge to reigning internet search king Google had died off almost as soon as it had begun, a new report from comScore seems to indicate that
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Startups should start integrating SEO into websites
A trend discovered by an Australian business researcher – and likely to be seen around the world – is that fewer than half of the fastest-growing companies are using search engine optimization (SEO) to h
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SEO brings in high-value clicks
A recent analysis conducted by the Nielsen company reveals that one of the key problems facing online advertisers is that of targeting content to the correct demographics. Techniques like search engine optimization
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Large airlines lag behind smaller upstarts in social media, SEO
Many industry sectors have been latecomers to the world of web 2.0, but few have been as recondite as the major airlines. Smaller airlines like JetBlue and Southwest are flying lead as far as online m
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SEO professionals waiting for outcome of Microsoft – Google – Twitter talks
In a development that could completely alter the search engine optimization (SEO) landscape, both Google and Microsoft are said to be negotiating separately for the rights to access data from Twitter, which would ma
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Google’s new search options box assimilated by Android, will boost impact of mobile SEO
Google delivered its refined search options box to new mobile platform Android today, which should help search engine optimization (SEO) professionals raise website profiles. The new options give Google users the op
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Titles and headlines can turbocharge SEO, but keyword stuffing can ruin it
Companies looking to raise their online profile and appear in more search results should ensure that they label content on their web sites correctly, according to experts. Search engine optimization (SEO) can be a t
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