The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
SEO is one of the ‘most effective’ online marketing techniques, says NY Times
Although the advent of real-time search could throw the industry into flux, experts say that search marketing techniques like search engine optimization (SEO) are still the biggest business on the web. Miguel Helft,
Learn More
Internally-managed SEO requires strict oversight
Experts say that the process of providing search engine optimization (SEO) in-house can be challenging to a corporate structure. Aaron Bradley, writing for Search Engine Land, asserts that effective SEO requires con
Learn More
Let it SEO, let it SEO, let it SEO
Search engine optimization (SEO) is still an option for marketers looking to increase their online profiles over the holiday season, says Chris Boggs, writing at Search Engine Watch. Boggs argues that not only is se
Learn More
Effective SEO integrates multiple elements
Search engine optimization (SEO) experts say that successful SEO is not simply loading up a website with popular keywords, but a sophisticated combination of content and detailed analysis to determine the effectiven
Learn More
Twitter finalizes partnership with Google, Bing: Could it mean live SEO?
Popular microblogging service Twitter earlier this week announced that it had reached agreements with Microsoft and Google to integrate users’ tweets into search results, creating a dramatically changed enviro
Learn More
Rising Bing, but Google still king
Studies show that while Google is still the undisputed master of the internet search market, Microsoft’s six-month-old challenger Bing is steadily growing its market share. David Karnstedt, the CEO of internet
Learn More
Yahoo market share dwindles, changing SEO priorities
Search engine Yahoo lost ground to its competitors in the third quarter of 2009 as its revenues dropped 12 percent compared to the third quarter of 2008. The company’s quarterly financial releases indicated th
Learn More
Proposed Microsoft – Yahoo search merger could shake up world of SEO
While some businesses have already touted the search engine optimization (SEO) benefits of a deal, advertisers seem to be getting behind a Microhoo partnership as the American Association of Advertising Agencies (AA
Learn More
Subscribe to
The Content Marketer
Get weekly insights, advice and opinions about all things digital marketing.
