The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Search engines still primary network portals, making SEO critical for businesses
A study released last week by Experian Hitwise, an internet research firm, found that while Google still accounted for just over 70 percent of U.S. internet searches, Microsoft’s Bing surged a little less than
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Website redesigns must take SEO into account
Although companies usually remake their corporate websites for reasons other than search engine optimization (SEO), the importance of integrating SEO into the new site when doing so cannot be overestimated. Experts
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Inbound Marketing Summit participants to share insights on SEO, other strategies
Next week, inbound marketing professionals from many diverse fields will congregate in Boston to network and share strategies and advice at Gillette Stadium. This event is targeted heavily at marketing and PR profes
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As print outlets crumble, more journalists working in SEO
With newspapers laying off workers and buying out others as their advertisers move online, many talented writers and former journalists are following the ads to the internet. Search engine optimization (SEO) is one
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Naming conventions: Why SEO matters when naming products
In times past, businesses only had to think of a catchy name that nobody else had taken and voila! The product’s name was successful. Today, however, search engine optimization (SEO) demands that more care and
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International targeting: A unique challenge for SEO
Search engine optimization (SEO) can be a powerful tool for firms looking to expand their business beyond the boundaries of a single country, but as with any new market, there are different rules for international s
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Google pushes SEO into the video age with embedded player
Search giant Google earlier this month debuted an upgrade to its main search function that allows advertisers to embed YouTube videos into their successfully placed ads.
This could affect no
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This could affect no
For companies looking to go international, global SEO may be necessary
Although it might be easy to forget sometimes, most of the world speaks a language other than English. In this global online marketplace, companies that want an international appeal may want to consid
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