The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Google reportedly readying for China shutdown as discussions sputter
Talks between Google and the Chinese government have stalled, according to the Financial Times, which means that that the search engine is preparing for a complete shutdown of its operations in that country. The Fin
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Bing seen in the wild on Android handsets in China
Microsoft has adroitly taken advantage of Google’s troubles with the Chinese government, planting its Bing search engine on some Android-powered mobile phones being used in that country. UK-based tech news web
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Expert: Despite Google’s protestations, paid search appears to affect natural
The powers that be at Google have made a very public point of stressing the divide between the company’s paid search advertising business and natural search, but Search Engine Watch’s Frank Watson says t
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Bing search engine market share climbs for third straight month
New search engine data from Experian Hitwise show that Microsoft’s Bing search engine has increased its market share for the third month running, indicating that the target surface for search engine optimizati
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It’s nothing personal, it’s just business: Why Google may have banned your site
Search engine optimization (SEO) practitioners walk a fine line. Their main target, Google, maintains an extensive set of standards that discourages gaming the system in order to improve search engine ranking. But l
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Google announces apps marketplace for businesses
Search giant Google launched its new Google Apps Marketplace service at its Campfire One developer event, as part of a further push into the world of cloud computing. The company announced in a blog post that "
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Twitter announces proprietary link shortener as response to malicious URLs
As cyber criminals take advantage of popular link condensing services like bit.ly and is.gd to disguise their malicious content, Twitter has responded with a link shortener of its own, which will scan the real desti
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A little knowledge can be a dangerous thing: Looking out for overactive SEO
While search engine optimization (SEO) best practices are powerful tools for improving a website’s online profile, Search Engine Watch’s Eric Enge warns that applying them in an overly enthusiastic way c
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