The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Report: Google will test TV search engine
Google is planning to partner with satellite TV provider Dish Network to test a search service for TV shows, according to anonymous sources quoted in the Wall Street Journal.The sources, according to the Journal, sa
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Google considers new academic search engine
Peter Norvig, Google’s director of research, says that the company is mulling a change in the company’s role in academia – from that of quick-and-dirty answer finder to a more "curriculum-base
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Mobile SEO wars heat up as T-Mobile drops Yahoo for Google
The battle to control the field of mobile search engine optimization (SEO) continued late last week, as telecom provider T-Mobile announced that it would replace Yahoo with Google as the default search on its main o
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Flash, meet pan: Study shows real-time search results frequently ignored
Real-time search results may be less useful to search engine optimization (SEO) efforts than previously believed, according to the results of a study conducted by online marketing firm OneUpWeb.The company used eye
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Google’s starred search feature not going down well with some users
The constant flow of new features for Google’s search engine means, inevitably, that some of them will be notable flops. The latest effort to personalize the company’s search results appears to be one of
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Chinese web controls are a trade issue, Google says
Testifying on Capitol Hill before the Senate Judiciary Committee, Google deputy general counsel Nicole Wong said that web censorship in China is a barrier to international trade, and that the U.S. government should
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SEO experts say 2010 is time to get ‘back to basics’
Although the field of search engine optimization (SEO) is a constantly changing one, experts like MediaPost’s Rob Garner say that SEO practitioners should take some time to brush up on the fundamentals. Garner
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Ballmer: Google’s search leadership a product of getting there first
Microsoft CEO Steve Ballmer, speaking at the SMX West conference in Santa Clara on Tuesday, told the audience that "the No. 1 thing that Google benefits from in search is they did it right first. We started lat
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