The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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“Fight back” with online content
Companies which suddenly find themselves uprooted from the top place in search engine results should fight back with content, an expert has urged.
Fred Greenhalgh, internet marketing and comm
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Fred Greenhalgh, internet marketing and comm
Social marketing ‘funnels organic traffic’
Firms are becoming increasingly aware of social marketing as an effective tool for targeting organic traffic, an expert has commented. Jack Humphrey, creator of online community Social Power Linking, asserted that c
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Web users ‘hunt valuable content’
It is not just search engines which trawl the web looking for quality content, people do as well and website owners need to respond to this demand, an expert has commented.
In a post through
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In a post through
Content ‘more important than links’
Fresh and regular content is one of the most important things a marketer should consider when seeking to boost their website’s search engine ranking, an expert has claimed.
A commentator on t
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A commentator on t
SEO ‘necessary for online success’
Search engine optimization (SEO) has become a "necessary marketing practice" for brands which want to succeed, an expert has stated.
Jeannette Kocsis, vice-president for digital m
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Jeannette Kocsis, vice-president for digital m
RSS monetization ‘important and effective’
It is important to derive profits from RSS feeds, according to an advertising network.
RSS stands for Really Simple Syndication, a means of distributing news content to readers without them h
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RSS stands for Really Simple Syndication, a means of distributing news content to readers without them h
Static content ’causes plummeting rankings’
Though Google’s precise search algorithms are unknown, those in the search engine optimization (SEO) business have a general understanding of how the system works. Thanks to a number of analytical tools that Google
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Microsoft, Google and the ACLU form group to agitate for digital due process
A coalition of industry leaders and public interest groups have come together to lobby for strict new privacy restrictions governing the use of personally identifiable information on the internet. A website created
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