The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Generic keywords ‘not always best’
It is important to target different keywords to the generic phrases everyone else in an industry is using, an expert has stated.
Scott Buresh, chief executive officer of search engine optimiz
Learn More
Scott Buresh, chief executive officer of search engine optimiz
Web 2.0 offers firms “publishing power”
Because of Web 2.0, companies have more "publishing power" than ever before, an expert has asserted.
Industry commentator Gary Smith made his statements in an article for online mar
Learn More
Industry commentator Gary Smith made his statements in an article for online mar
SEO ‘levels the marketing playing field’
As many larger firms begin to make use of the increasingly popular tactic of search engine optimization (SEO), smaller organizations should question why they are not benefiting from the approach, an e
Learn More
Regular content ‘a key part of long-term SEO strategy’
The addition of regularly updated content to a website can be an effective way of increasing its search engine ranking, it has been suggested.
Patrick Altoft, search engine optimization (SEO)
Learn More
Patrick Altoft, search engine optimization (SEO)
Blogs ‘easily incorporate SEO tactics’
Keywords and link building are the "hallmarks" of good search engine optimization (SEO) and blogs incorporate both of these easily, an expert has asserted.
Writing for USA Today, in
Learn More
Writing for USA Today, in
SEO ‘helping corporate recruiters stand out’
Many careers websites and corporate recruiters are using search engine optimization (SEO) tactics to stand out from other sources, an expert has commented.
Sarah E Needleman, writing for the
Learn More
Sarah E Needleman, writing for the
Social media marketing ‘ideal for recessions’
Social media offers one of the best ways for a firm to market itself during a recession, an expert has asserted. Dave Evans, co-founder of marketing technology firm Digital VooDoo, made his comments in an article on
Learn More
News sharing ‘creates marketing opportunities’
There are a "significant" number of opportunities presented to marketers through the use of news sharing and blogs, an expert has asserted.
Lee Odden, chief executive officer of Min
Learn More
Lee Odden, chief executive officer of Min
Subscribe to
The Content Marketer
Get weekly insights, advice and opinions about all things digital marketing.
