The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Legal news roundup, January 21
Much of the most high-profile online trending legal news for the week ending January 21 involved criminal justice, particularly the arrests of dozens of figures in New York’s organized crime scene. However, th
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Business technology news roundup, January 21
Top level executives made headlines this week, with new developments in management shaping the online conversation in business tech. On top of that, Apple and Google compared financial numbers, while the battle betw
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Google’s Eric Schmidt says 2011 is the year of mobile
Google may have its sights set on the local market – especially with its upcoming Google Offers local deal platform, but the company seems to acknowledge that catching clicks from on-the-go shoppers is ideal f
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Google Offers: Local marketing channel to take on Groupon?
Google's offer to buy Groupon may have been rejected, but it's become increasingly clear in recent months that this doesn't mean the company is backing away from the local ad market. Mashable broke th
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Facebook developing new (local?) ads and analytics
Facebook is getting something of a facelift that advertisers may like. Reports have emerged suggesting that the company is developing new ad units and analytics. Facebook spokesperson Annie Ta told ClickZ that the c
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Google announces increasing revenue and a new CEO
Today is a big day for search giant Google. The company announced significant revenue gains for December 2010, as well as new management. Google reported revenue of $8.44 billion for the quarter ending December 31,
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Content marketing widely adopted by B2B software/computing companies
Last year, Brafton reported that content marketing is a competitive necessity for B2B firms, and it seems this is especially true in the software and computing sectors. A new study from the Content Marketing Institu
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Mobile email usage on the rise
Brafton has reported that marketers should offer email subscribers custom content, but now it seems mobile-ready content should also be a top priority. A new report from comScore reveals that mobile email is now mai
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