The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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iPad and iPhone poised to promote m-commerce
Brafton has reported that Starbucks launched a new mobile payment system last week for select devices, including the iPhone. Now, it seems Apple may be readying its mobile devices for on-the-go payments, and markete
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Twitter visits up: Frequent marketing Tweets a must
New data from Experian Simmons DataStream indicates consumers are visiting Twitter more regularly than ever before. The data suggests that marketers hoping to reach a tweeting audience will have many opportunities t
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Yahoo sites are top properties on the web … again
As we entered the fall of 2010, Brafton reported that Yahoo – the search underdog – garnered the most site visits. Now, as we enter the new year, the latest comScore data reveals that Yahoo sites are, on
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Google Boost for mobile brings local ads to mobile searchers
Google Boost was unveiled last October as an ad platform that helps marketers connect with local customers, and now the search giant has announced it is bringing this tool to mobile channels. This may be good news f
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Google Places’ new photo options may boost foot traffic
Google has made it clear that it wants to get into the local ad market, and an update to Google Places may help some business partners get more foot traffic. The company has announced that users can now upload their
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Facebook’s Sponsored Stories turn friend activities into ads
Last week, Brafton reported that Facebook is developing new (potentially local) ad units, and now the company has unveiled Sponsored Stories. For brands looking to get their products and services recommended to user
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B2B marketers turn to journalists for content marketing
If 2011 will be the year of social media, with Brafton reporting that marketers expect to invest heavily in social strategies this year, marketers must remember that they will need quality social content to catch cl
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Bing launches new top image search page
Pictures are worth a thousand words, so marketers should use them to help tell a story in their internet marketing campaigns – especially in light of a new Bing development. Microsoft is launching a new top im
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