The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Mobile app advertising: A must?
With the most recent comScore data indicating that 234 million Americans use mobile devices, marketers must keep up with the latest marketing trends to reach on-the-go consumers. A new report from Distimo suggests t
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Paid search paid off during Q4 2010
Paid search saw a comeback in 2010, according to the latest U.S. search market report from SearchIgnite. The performance marketing firm says paid search spend increased 18.5 percent in 2010, and this bodes well for
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Facebook to drive social ad spend beyond $3 billion
Brafton has reported that more than 20 million people become fans of Facebook pages each day, and the majority of these social users find brands through social ads. A new forecast from eMarketer predicts U.S. market
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Eighty-nine percent of consumers trust search engines
As we enter 2011, search marketers can rest assured that consumers tend to respect the results they find on the web. A poll from Rasmussen Reports indicates that consumers have favorable opinions of the leading sear
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Leverage the latest search trends: Insight on SEO best practices for four rising search behaviors
When we were starting 2010, eMarketer quoted an Ad-ology survey that found 46 percent of U.S. businesses didn’t even have a website. With the onset of 2011, we’re in a whole new ballpark. This year, onli
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Apple makes headlines for iPhone 5 and Steve Jobs’ leave of absence
Mobile marketers may still be rejoicing over last week's news that the iPhone will be available to Verizon users in February, but they might want to keep abreast of new Apple developments this week. The company
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Blogs drive beauty purchases more than magazines
Experts at last week’s Affiliate Summit West advocate blogs as a means of boosting SEO and social outreach, and a recent study suggests blogs might also drive sales. The results of a survey from BlogHer and De
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Google DoubleClick Ad Exchange yields major profits
Brafton has reported that display ad impressions were on the rise at the end of 2010, and now Google is expanding its DoubleClick Ad Exchange in order to improve advertising revenues for partners. The company announ
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