YouTube Marketing Services
YouTube is the largest video platform, the second-largest search engine after Google and the second-biggest social media channel after Facebook. It plays a pivotal role in digital advertising and offers immense opportunities for brands to reach their target audience.
YouTube is a core part of social media marketing that operates around YouTube SEO optimisation and effective YouTube promotion. Our digital marketing agency offers comprehensive digital marketing services tailored to suit your specific video SEO service needs, including YouTube channel management and crafting a robust YouTube marketing strategy. Video, search and social media services — these are three of our core competencies at Brafton. As experienced YouTube marketing professionals, we put them to good use for your brand with our YouTube marketing services, providing you with the best YouTube marketing services available.
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Full-Service YouTube Marketing
Brafton is an end-to-end YouTube marketing agency, covering every facet of your YouTube marketing services approach, including YouTube channel management and YouTube promotion.
From refining your target audience and developing a full YouTube marketing strategy to video content creation, optimisation, distribution, analytics and beyond, there’s no element of YouTube marketing services that we can’t handle. As a leading YouTube ads agency, we also specialise in managing YouTube ad campaigns and providing comprehensive YouTube advertising services.
There are video marketing tactics for every stage of the sales funnel, and almost all of them can involve YouTube. Our YouTube marketing professionals are adept at crafting strategies for each level, ensuring your message reaches potential customers effectively.
In today’s digital advertising landscape, YouTube marketing services have a special advantage over other types of marketing services, especially now that it’s more popular than cable TV. This prominence makes it an incredibly strong medium for advertising services and launching effective YouTube campaigns.
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YouTube Video Production
We have a full team of videographers, producers, editors, on-screen talent, voice-over presenters, scriptwriters and graphic designers who can create polished video content for every stage of the sales funnel, including:
- Social engagement videos.
- How-to videos.
- Whiteboard videos.
- Event coverage.
- Video blogs.
- On-site interviews.
- Vox pops.
- Corporate promos.
- Video ads.
- Video testimonials.
- Training videos.
After all, you can’t compete on the world’s largest video platform without great video content and effective video promotion strategies.
There are many types of video content available for use in your YouTube advertising campaign, and our YouTube advertising service can help you make the most of them. You can:
Interview an expert.
Viewers crave knowledge and they’ll consistently utilise sources they trust. If you can establish your brand as a trusted authority, you’ll improve your brand’s reputation and recognition. This approach can be enhanced through influencer marketing, where industry experts appear in your videos, further boosting your credibility.
Review products and services.
Much like interviewing an expert, having someone who can offer trustworthy reviews that don’t sound sales-y can be extremely beneficial to your marketing campaign. Reviews that seem like honest opinions from people who know what they’re talking about can offer credibility to your brand. Incorporating influencer reviews can also tap into YouTube influencer marketing, leveraging their subscriber base to promote your products.
Make tutorials.
YouTube is a great source of information, which means many people searching on the video search engine want to learn how to do something. Your video can be a tutorial on using a product or service or a broader guide on how to use entire categories of products effectively. Whatever it is your brand offers, people need to know how to best use it. Tutorials are excellent for boosting engagement and attracting new YouTube subscribers to your channel.
Advertise events.
If your company is doing something special, a celebratory video can pique your audience’s interest, especially if the event is presented engagingly. This is a great way to get people excited about what your company is doing, whether it’s a sale or the introduction of a new or revamped product. Promoting such events through your YouTube channel and other social media services like Facebook and Instagram can amplify your reach.
Add humour.
If you can hit the mark with a funny video or clip on YouTube Shorts, it can go viral quickly and dramatically improve the emotional connection consumers have with your brand. People love humour, and if you’re a good source of laughter, people will see your brand as relatable and fun. Funny content, especially when shared across platforms like YouTube Shorts and Instagram, can enhance your digital advertising efforts and promote viral engagement.
Any or all of these ideas could be core features of your YouTube advertising marketing services campaign, forming an integral part of your overall YouTube marketing strategy.
Social Media Management
Our social media managers, strategists and YouTube marketing services consultants deliver a full suite of YouTube management services that include:
- Creating a YouTube channel.
- Developing a strategy to improve key performance metrics such as watch time, impressions, reach and engagements.
- Coordinating YouTube marketing services efforts with content strategists and project managers.
- Providing ongoing reporting and YouTube analytics analysis.
- Responding to comments.
With nearly 2 billion monthly active users, YouTube is the second-largest social media marketing site on the web. By that logic, a YouTube channel is just as important as a profile on LinkedIn, X, Facebook or Instagram — maybe even more so. Effective YouTube channel management is crucial for businesses aiming to maximise their online presence.
youtube seo services
Ranking well on YouTube — through YouTube SEO best practices — is as challenging as it is important. The second-largest search engine is used to find more than 5 billion videos every single day, and a bevy of variables determine if your video content will make the cut:
- Total views.
- Average view duration.
- Video length.
- Keywords used in titles, captions, tags, descriptions, categories and channel pages.
- Backlinks and embeds.
- Positive vs. negative engagements.
- Engagements (click-through rates, likes, dislikes, comments, shares, subscriber rates).
- Channel authority.
- Days since published.
- Video description length.
At Brafton, our specialised SEO services focus on YouTube marketing optimisation tactics like curating playlists, checking for keyword inclusion, promoting videos across other content channels such as email and other social networks and engaging subscribers. Our team of YouTube marketing professionals ensures that every aspect of your YouTube campaign is optimised for success. Our videographers, meanwhile, prioritise video optimisation with editing techniques that keep viewers engaged until the very last frame. Equally important, we track key metrics every step of the way and quickly pivot our YouTube marketing strategy as needed.
Video Description Copywriting
Artificial intelligence and machine learning have made it easier than ever to parse through and even understand audio and video content. Nevertheless, YouTube video descriptions remain an extraordinarily important ranking factor on YouTube and on Google search.
That’s why our social media strategists and content writers frequently collaborate to create keyword-optimised video descriptions. We pay special attention to factors such as the length of the description, the inclusion of primary and secondary keywords, link placement and other textual aspects that influence a video’s ranking on YouTube.
We can also create keyword-optimised landing pages that embed your YouTube content. This will make your content more discoverable via Google search while helping to drive up overall video engagement. These efforts, in turn, can help build brand awareness, improve lead generation and ultimately drive up conversions through effective video promotion and YouTube promotion strategies.
Video Syndication, Distribution and Promotion
In addition to creating video descriptions and landing pages that will make your content more discoverable via search, we can help you distribute your video content by promoting it across other social networks and over email. This process is sometimes referred to as video syndication.
Another form of video syndication that we can help you with is pay-per-click (PPC) advertising. Whether through Google’s Display Ad network, Facebook ads, LinkedIn ads, Instagram marketing or other platforms, we can help you manage your PPC video ad campaigns. Our expertise in Facebook marketing services and digital advertising ensures your content reaches the right audience at the right time.
YouTube Marketing Campaign Management
Unsurprisingly, YouTube is the largest digital platform for video ads on the web. At Brafton, we can strategise, script, produce and edit your YouTube ads. We can also design banner ads that display in the frame.
As a leading YouTube ads agency, our social media consultants and PPC consultants can then help you manage your YouTube ad campaigns by refining the target audience for your ad, assisting with the cost-per-view bidding process, choosing the ideal ad format based on your budget and expectations and more. Our comprehensive YouTube advertising services are designed to maximise ROI and drive results.
Finding a YouTube Video Marketing Agency That’s Right for You
When choosing a YouTube marketing service, you should consider a few factors:
Are they adaptable?
New trends pop up all the time on YouTube. Does your agency recognise this and know what to do when those trends emerge? Can their YouTube video marketing service follow suit?
Is there a clear goal in mind?
What are you aiming to accomplish with a video advertising agency? Has your agency laid out exactly how they will help you achieve that goal?
Will your agency be truthful with you?
Your video marketing firm should be communicating with you honestly every step of the way. If there are issues, you should know about them so you can quickly form a solid plan of action.
Can they reach your target audience?
A singular, one-size-fits-all approach is less effective than one that tailors itself to your core demographics. Your YouTube advertising agency should understand this and be able to tell you how they plan to reach that audience.
Are they scalable?
As your platform and brand grow, does your video marketing agency have the resources to keep up?
Do they have past successes?
A pitch only goes so far. How have they fared in the past with other clients? What does their portfolio of successes look like? Are there demonstrable examples?
Do they know how to make good YouTube content?
Take a look at what they’ve created in the past. Does it impress, or is it just OK?
At Brafton, our YouTube marketing services aim to excel in all these areas, providing some of the best YouTube marketing services available. Our team of YouTube marketing professionals and digital marketing experts are dedicated to delivering results. We’d be more than happy to demonstrate our professional expertise and commitment to excellence to you.
Create. Promote. Manage. Win.
As a full-service digital marketing agency, we’re uniquely qualified to help you with every component of YouTube marketing: Content creation, search engine optimisation, promotion and distribution, and social media management.
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