Social Media Consultant
You know your brand. We know social media. Together, we can amplify your brand’s social media presence with strategic social media content.
Brafton’s social media marketing consultants help you navigate all things social, offering comprehensive services for innovative social media strategies across any platform.
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Expert Support From Your Dedicated Social Media Manager
Almost everyone has a social media account of some kind, whether it’s for fun, like TikTok, or for work, like LinkedIn. Many people think that having an account makes them something of a social media expert, but this couldn’t be further from the truth. Navigating the complexities of social media content creation and strategic planning requires expertise that goes beyond personal use.
The fact is, there are major differences between social media for personal use and social media for professional business use. Social media strategists are experts in using the right platforms to market brands’ social media effectively. These professionals have expertise that untrained laymen don’t. They understand how to craft marketing social media campaigns that engage audiences and drive results.
If you want your social media advertising efforts to be successful, you need to work with someone who knows the ins and outs of driving that success — a consultant with social media experience who can tailor strategies to your unique needs.
So, what can a social media consultant actually do for you? Almost anything and everything relating to your social media marketing strategy. Our social media consultants conduct the research that informs your strategy; they design, create and execute it. They monitor and analyse campaign results and they make adjustments as necessary to improve your ROI.
Brafton’s media consultants are the mechanics, surgeons and professors of social media marketing. We don’t grant that “social media expert” title lightly. Our team of social media professionals have years of experience in crafting effective strategies to elevate your brand’s overall social presence.
With experience spanning all social media channels and industries, your assigned social media marketing consultant has the expert knowledge to refine your brand’s social media presence. They will develop a tailored strategy of social media mastery that aligns with your business goals and resonates with your target audience.
Social Media Consulting Services
Our social media consultants offer specialist insights to implement social media strategies customised to your brand and overarching marketing goals. We provide ongoing consulting services, including guidance on channel updates, trends, changes, engagement solutions and progressive social media campaigns.
What do these services include? Whatever you need! Our social media offering ranges from high-level planning down to the nitty-gritty details of each campaign, including:
- Developing content strategies that align specifically with your brand identity and overall business and marketing goals. This includes crafting social media content that resonates with your audience, whether that’s using influencer marketing to increase brand awareness or creating detail-heavy content to increase conversion rates.
- Monitoring your campaign’s performance via data-driven metrics to determine whether it’s meeting expectations. This includes tweaking the strategy accordingly.
- Carrying out research to see what your competitors are doing so that your strategy remains relevant to your market.
- Scheduling content publication across all channels to ensure your social media content is delivered in a timely manner. This way, each campaign runs smoothly without hiccups.
- Engaging with your social media community to whatever extent you require, strengthening your brand’s social presence and fostering loyalty.
When you work with Brafton, everything is planned out in advance. Our social media experts ensure that all stakeholders have full visibility into the past, present and future trajectory of your social media marketing campaigns.
These efforts empower you and your team to execute and build a strong, trusted brand identity in the crowded social space.
Social Media Management
You wouldn’t run a marathon without training. Similarly, we don’t offer social media management without a comprehensive strategy in place.
More than just publishing social posts, your social media expert creates 360-degree strategies that span all the social media platforms of your choosing. Your social media manager will spearhead the social media content creation and collaborate with the best content creators — writers, designers and videographers: you name it.
Then, we share your carefully curated social media content to connect, convert and contribute to your bottom line.
It’s social media with a purpose. With a focus on engaging viewers through relevant social media content and networking with industry influencers, social media is more than just a digital marketing strategy — it’s a cornerstone of your overall business strategy for social.
Our services include managing your social media accounts on a monthly basis, taking the burden off you and your team. Each social media management strategy reflects the intent of each social channel, allowing you to devote resources to the platforms your audience uses most.
Powerful Insights on Every Social Media Channel
You can’t go charging into the world of social media like a bull in a china shop. You need to know who you want to target and how you’re going to target them with social media and marketing strategies that work.
At Brafton, we take the time to become acquainted with your brand’s audience so that we understand who they are and which social media channels and platforms to use to reach them effectively.
If you’re targeting millennials who like fashion, you’ll want to create a social media presence on Instagram. If you’re looking to make contact with B2B brands, LinkedIn is your best bet. This deep understanding of target markets informs every part of the social media strategy we develop for you.
Brafton consultants see data differently than most. With extensive experience and savvy social intuition, our social media experts interpret the numbers through the prism of your unique commercial objectives.
We provide custom reporting that dives deeper into the data, sharing insights into how well your marketing and social media strategy is performing. If something isn’t working, we define the next steps to fix it in a time-sensitive and tactical way.
We also remove any vanity metrics so that your analytics are as accurate and actionable as possible. Your boss will thank you for this.
Through social listening, your social media strategist identifies how your brand is being mentioned across social media platforms. They flag any concerns and offer quick resolutions to keep a positive conversation going with your followers.
Strategic Research for Your Next Social Media Campaign
Consultants research methods to take your social media strategy to the next level and collaborate with your team to make this happen. We pride ourselves on doing thorough research to understand which platforms are right for your social media campaign. After all, there is no one-size-fits-all solution for every client.
Operating from a deep knowledge of your target audience, intent-driven keyword strategy, optimal ad spend figures, and relevant networks for your brand, your social media marketing consultant can build a blueprint for your brand’s social media account success.
We’re fluent in all of the marketing industry’s best supportive tools, including Sprout Social, Google Analytics, BuzzSumo, SEMrush and many more. If there’s data you need to know about, we’ve got it.
Targeted Social Media Advertising and Promotions
Brafton offers several brand-specific solutions to elevate your social media presence.
With paid search and social ad management, we advise you on where your money is best spent for maximum results. Our strategists work across all major social media platforms and are well-versed in implementing display ads, retargeting, syndication and Google Shopping Campaigns.
For Twitter, we can do more than send out a tweet. We also offer live tweeting and follower pushes. To engage and convert users across all pages, we create and manage social media contests.
We distribute press releases to turn your company’s newsworthy events into greater search presence, targeted brand awareness and organic industry coverage. We manage email and newsletter marketing to nurture your subscribers and keep your followers completely updated on your business. Plus, we boost your blog posts by sharing them across different social media sites.
To connect your content with the right audience, your Brafton team creates buyer personas. This approach allows you to communicate with potential customers in more strategic ways and better attribute ROI on your social media marketing efforts.
Social Identity for Max Brand Awareness
Every brand needs a personality. Social media is a podium to voice that personality.
With campaign content calendar development, SEO-focused content mapping and persona research and development, your Brafton social media specialist helps you develop and refine your brand’s social identity.
We conduct a social media audit to assess your social community, analyse your competitors’ online performance and social presence, and determine your audience’s current perceptions of your brand. With this insight, we implement solutions that empower your brand to rise to the top of the playing field.
Seamless Collaboration
Brafton consultants make social media easy.
With an innate understanding of goals and objectives, we collaborate with businesses toward success.
We create victories, small and large, and build upon them to drive end-to-end results.
