Social Media Consultant
You have fabulous content. Now, show it to the world. Social media is today’s version of shouting from the rooftops. It’s how social media marketers promote brands and have meaningful conversations with fans, followers and future customers. You will be heard with even greater resonance by leveraging effective social media marketing techniques, including influencer marketing and viral marketing strategies. With the right social media strategy, you will be heard.
By entering your email address, you agree to receive emails from Brafton in accordance with our Privacy Policy.
You may unsubscribe from these communications at any time.
Targeted Social Media Advertising and Promotions
So, what exactly is social media marketing? It’s a dynamic digital strategy leveraging various social platforms to foster connections with your target audience, enhance brand visibility and boost sales and website traffic. As a crucial component of digital marketing services, it complements other efforts like search engine marketing to create a cohesive online presence.
And here’s why investing in social media marketing services can be a game-changer for your business:
- Facilitates real-time interaction.
- Builds a community of loyal followers, enhancing brand loyalty.
- Amplifies brand presence.
- Reaches new demographics.
- Encourages organic growth through engaging content.
- Tailors campaigns to resonate with your audience.
- Optimises content across different social media platforms.
- Offers data-driven insights.
- Helps refine campaigns for maximum impact, including viral marketing potential.
- Ensures fruitful utilisation of your marketing budget.
- Integrates seamlessly with other digital marketing services.
In essence, social media marketing is a potent marketing toolkit, fostering meaningful relationships with your audience and steering your brand towards achieving its marketing and sales objectives. You can expand your reach even further by incorporating strategies and platforms for paid social media advertising.
Now, let’s take a closer look at the various benefits you should expect from an effective social media marketing strategy.
Reach Your Audience
The first step is to establish a robust social media presence. Publish and promote your content where your target audience will most likely see it. This includes leveraging platforms like Instagram and TikTok, key channels for Instagram marketing and engaging with a younger demographic through TikTok ads.
Your assigned social media strategist has expert insight into all media platforms, industry trends and social media advertising best practices. With Brafton’s social media marketing services, improving your reach, increasing brand awareness and driving conversions through hyper-targeted messaging has never been easier. We utilise paid social media advertising, including Facebook ads and Instagram ads, to ensure your message reaches the right people at the right time.
To make sure you’re talking directly to potential customers, you need a social media marketing agency that works with you to determine which social media channel will connect your business with the right people. Whether you’re focusing on Instagram marketing in Brisbane or targeting global audiences, that’s what we do best.
This persona-specific approach goes beyond being in the right place at the right time. It means finding the correct words to catch their attention, connecting them to content they’ll love and engaging them in a way that serves your commercial aspirations. All while implementing a comprehensive social media marketing strategy, we help your brand resonate on a deeper level by creating engaging content and utilising influencer marketing.
Channel Your Voice
Facebook, Instagram, LinkedIn, Pinterest, YouTube, X (formerly called Twitter) — you name it, our social media management team handles it.
That hip, new channel that hasn’t even gone mainstream yet? We do that, too..
By monitoring every relevant social media platform for updates that may affect your overall marketing campaign and strategy (Facebook advertising best practices instantly come to mind), you gain the real-time flexibility you need to tailor your social media campaigns. This empowers you to stay perfectly in tune with your audience and nurture them to become more than just passive fans or followers.
We aim to leverage your online audience to produce a social lift, maximise your web presence, and connect with macro and micro-influencers. That includes elevating your social network with user-driven content creation and reaching consumers with captivating writing, visuals and audio from their peers, amplifying your social media content strategy.
Your content then lives on in perpetuity, always dazzling, constantly adding value to your bottom line and bolstering your social media presence.
Hear From Some of Our Clients:
Total Social for Total Safety: An Epic Social Media Success Story
How Brafton Is Helping Genworth Australia Boost Social Media Engagement
4 Brands, 4 Sites & Traffic Galore for Clemens Food Group
Surpass Your Goals
It’s not enough to have your audience’s attention — you also need them to convert. By crafting engaging content and utilising platforms like Instagram and Facebook, we can turn interest into action.
Whether your aim is to increase your followers, number of shares or level of engagement across your social media network, you’ll still need to create a pipeline for lead generation. Google Ads are great for helping consumers find what they want, but a well-placed social media ad, such as a Facebook ad or Instagram ad, can give them the necessary push to transform from a potential customer to a loyal one.
Our holistic content marketing services include creating and implementing custom conversion landing pages, branded calls-to-action and on-site forms. Site visitors and social followers can easily register for an upcoming event, subscribe to your newsletter or participate in a contest, all with a single effortless click, enhancing your email marketing strategy.
This approach simplifies capturing leads directly from your social platform, blog posts and landing pages, making it incredibly straightforward for your potential customers to convert. With effective social media marketing, you can streamline your sales funnel and drive growth.
Enhance Your Strategy
Social media is a vital component of your larger content marketing strategy. Does your social media agency customise its offerings so that every metric maps back to your core business goals? We do.
Social media success is business success.
Custom Promotion and Engagement
Through our digital marketing agency, we craft custom promotional emails and monthly newsletters, keeping your followers updated and engaged with your brand on various social media platforms. By releasing a steady stream of beneficial information, your content marketing strategy ensures you’re always in touch and always progressing.
Magnified Influence
With influencer outreach, we connect you with industry leaders to combine your brand — and your social accounts — with a relevant and trusted voice. By effectively promoting your exceptional content on different social media platforms, you can also become a thought leader in your field of expertise.
Flexible Campaigns
Campaigns need to be limber to keep up with the ever-changing world of social media. Our digital strategy involves making adjustments along the way to optimise your results. Together, we can determine the most effective social media strategy and campaign efforts for your business.
Establishing goals and tracking social media campaigns will show you exactly how your target audience reacts to and engages with your content. In turn, you can leverage these reports and results to follow new leads, make new sales and maintain loyal customers.
By understanding the metrics behind your campaigns, we optimise your brand for success.
Download the latest Brafton product catalogue.
Social Media Consulting Services
Evolving social media technology and demographics require your strategy to adapt at a moment’s notice. With platforms and algorithms constantly changing, having a forward-thinking partner is essential.
We work laterally with your team to ideate and execute innovative solutions for social media services that go beyond conventional tactics.
We apply our extensive knowledge of industry verticals, digital marketing tactics and advanced enterprise and social media management tools to understand your audience and enhance how you work with your clients. Plus, we take a deep dive into the analytics of all your social channels, ensuring we make data-based decisions when building out social campaigns. Allow us to be your social media experts so you can focus on being your brand’s greatest ambassador.
Our social media strategists collaborate with you to find and amplify your voice across one or more social media channels. From there, your Brafton team will fully manage and measure your social strategy. Rest assured, your social media account is in capable hands.
Social Media Packages
Your social presence is as personal as your logo. That’s why we have several social media management packages to complement your specific needs.
Our packages are based on how many social channels you want us to manage. In addition to fully managing multiple social media profiles for your brand, we also offer à la carte options. Need to live post at an event, promote your company’s products, announce a grand opening, design and implement a social media marketing campaign or distribute a press release? Our social media marketing company has got your back. Something as simple as a Facebook ad or as complex as a multi-platform campaign involving TikTok ads and influencer marketing? No problem.
Our social media service team helps you figure out which package is right for your business. When you’re ready, your strategist develops the campaign and handles all social media management, elevating your social media content so it can reach its highest potential.
How We Socialize
Adaptive Social Strategy
We create your social media marketing strategy around your objectives and your target audience’s expectations. Using a digital strategy grounded in campaign-based techniques, we maintain focus and diversify the content consumed by your audience on various social media platforms.
In-Depth Reporting
Your social strategist offers regular reports and data-driven insights through our digital marketing agency, illuminating what’s resonating and why on the social channel.
A/B Testing
Testing different approaches to your social media campaign’s ads enables us to refine a branded, engaging social strategy, ensuring a dynamic presence across different social media platforms.
Not in Australia?
Check out our international social media marketing services:
United Kingdom
United States
Germany
