Pay-Per-Click Agency
Take your digital marketing campaigns to the next level with pay-per-click advertising. Deliver data-driven ads to your target audience and watch your revenue grow.
By entering your email address, you agree to receive emails from Brafton in accordance with our Privacy Policy.
You may unsubscribe from these communications at any time.
Speak With a Brafton Expert:
What is Pay-Per-Click Advertising and How Does It Work?
Pay-per-click (PPC) advertising has become one of the most common forms of digital marketing. Companies that run a PPC ad campaign pay a fee to the publisher every time their ad gets clicked by a user.
The primary purpose of PPC ad campaigns is to drive traffic, increase sales, generate inquiries and boost revenue. This differs from SEO services, which focus on building your brand and gaining more organic traffic over time.
A well-planned PPC campaign through platforms like Google Ads (formerly Google AdWords) and Microsoft Advertising (which serves Bing Ads) can boost brand awareness by up to 80%. PPC marketing works by placing ad content on search engines and social media platforms — including Facebook, X (formerly Twitter) LinkedIn and Instagram — in front of the users most likely to be interested in your product or service.
All of this is based on their internet search history, so the likelihood that a well-placed ad will pique their interest is much greater. The main types of PPC ads are:
Paid Text Ads
These include Google Ads and Microsoft Ads, which appear at the top of search engine results pages (SERPs), allowing you to reach potential customers searching for keywords relevant to your business.
Display Ads
Display ads appear on websites within the Google Display Network and are ideal for raising brand awareness. As a creative agency, we design eye-catching display ads that engage your audience.
Retargeting
Retargeting ads help you reconnect with users who have previously visited your website, keeping your brand in their thoughts and encouraging them to return and convert. Retargeting strategies can be applied across platforms like Facebook Ads and Google Ads to re-engage potential customers.
Shopping Campaigns
Google Shopping Ads showcase your products directly in search results, complete with images and prices, making it easier for shoppers to find and purchase your products online.
Syndication
Syndication distributes your ads across a network of partner sites, expanding your reach beyond traditional search engines.
Social MEdia Ads
Social media advertising encompasses platforms like Facebook, LinkedIn, TikTok and YouTube, allowing you to connect with your audience on the networks they use most.
Each paid media source is slightly different and carries unique benefits. Brafton knows how to differentiate them and can make recommendations based on our data and expertise to help you decide which is right for you. As a Google Partner and Microsoft Advertising Partner, our PPC management services are tailored to maximise your ROI across all platforms.
Pay-Per-Click (PPC) vs. Search Engine Optimisation (SEO) — Which is Right For Your Strategy?
Both of these marketing strategies help customers find your business in the internet babble. However, they work quite differently and may suit you better depending on the stage your company is at or the campaigns you’re leading. Brafton’s dedicated advertising specialists will advise you on which to pursue or whether to use a combination of PPC and SEO to get the returns you’re looking for.
Here’s why each one is useful:
Pay-Per-Click
Paying for Google Ads (formerly called Google AdWords) catapults your brand to the top of a web search or social media feed. We’ll show you the relevant keywords that rank highly, write a display ad and link it to an existing or fresh landing page. PPC is brilliant for fast, targeted marketing. You’re promoted to thousands of potential customers almost as soon as the ad is live, with the option of swiftly tweaking text, headlines and links for improved conversion. Plus, you only pay if someone clicks. Are you aiming to create a lot of lead-nurturing assets or want to promote deals, free trials or regional events? PPC is essential.
Search Engine Optimisation
This takes more time and analysis to perfect, but SEO marketing makes you much more searchable in the long run. Brafton strategists will research the best keywords from your customers’ organic search behaviour, imbuing them throughout your web pages and meta descriptions. Content built around SEO, allows it to climb up the search ladder with every click, increasing your domain authority. Backlinks and re-optimisation help too. With a little patience, you’ll see incredible returns. It’s the key to becoming more competitive online and building great messaging.
Our SEO services complement our PPC strategies, ensuring that your web design and content are optimised for both search engines and users. As a full-service digital marketing agency, we provide comprehensive solutions to grow your business.
PPC Success Stories From Brafton Clients
How We Helped Agile Education Marketing Boost Its MQL Close Rate by 108%
How Brafton Is Helping Genworth Australia Boost Social Media Engagement
What to Look For in a PPC Agency
There’s plenty to keep in mind during your PPC agency search. Only the sharpest, most creative services (ahem … ) can make the investment worthwhile. Partner with an agency if:
- They’re obsessed with data: From click-through rates and cost-per-click to your impressions, conversions and quality scores, the agency knows what adds up to strong ROI with the budget you’re playing with. They present regular reports, too, revealing what’s working.
- They test and iterate constantly: With all the right data in front of them, a PPC agency must double down on effective messaging, honing ever closer on the value your audiences want to gain from every click.
- They can change tactics: Google and social PPC best practices are never static for long. Be sure you have a marketing partner that understands how bidding, ad groups and first-party data capture choices serve your goals.
Brafton checks all these boxes. We’re a PPC agency that digs into your brand objectives from the get-go, strengthening the strategy through data analysis as we progress.
PPC Campaign Tools
Brafton’s methodology for running an effective PPC marketing campaign begins with developing a contextual framework around your business. We research and select the right keywords and transform the keywords with the highest search engine ranking potential into PPC landing pages.
Search engines reward advertisers with relevant, targeted PPC campaigns by charging them less for ad clicks. The more your target audience engages positively with your content; the more cost-effective your ad spend on platforms like Google Ads and Google Display Network.
Brafton uses search engine optimisation analysis software to determine the most relevant keywords for your business. We also review your competitors’ campaigns to determine what makes them successful.
Our services pair keyword focus with the Google Ads driving traffic in your industry. The result: Greater visibility for your targeted marketing campaigns.
Our PPC experts utilise cutting-edge tools and strategies to optimise your Google Ads management, ensuring your ad spend is effectively allocated for maximum ROI.
Need proof? Read on to learn how Brafton’s PPC service has helped other businesses enjoy extraordinary PPC growth.
The PPC Agency for Thousands of Clients
Determining whether to devise your campaigns in-house or outsource them to a PPC expert depends largely on your needs, capabilities and budget constraints. Unless you have a team already well-attuned to the ins and outs of PPC advertising, it makes the most sense to partner with a PPC company with the expertise to create rockstar ad campaigns for your products.
Brafton’s PPC services combine enterprise software with the expertise of our trained specialists to create data-driven solutions that work. Our bespoke PPC advertising services will get your business noticed on the most relevant ad networks, and our proven targeting tactics will ensure you’re capturing the attention of your target audience.
Top-Level PPC Expertise
Our consultants are experts in all things PPC. We understand it takes an average of seven clicks before getting a new sales lead. That means you need the right PPC strategy to ensure every engagement drives your search result goals. Brafton will work with you to design campaigns that combine data-driven strategies, SEO wizardry and creative content to give you real results.
As a full-service PPC marketing agency, we offer comprehensive solutions, from ad copy creation to campaign optimisation, ensuring that your paid advertising is in expert hands.
Cost Effectiveness
Without the right marketing strategy or team to make sure everything is running smoothly, you can easily go over budget on your ad spend. Brafton brings a high level of experience, precision and PPC management services to ensure your paid search marketing campaigns are well-optimised and get the most value for your dollar, driving down your average cost-per-click while boosting traffic to your site.
Through strategic PPC management service, we help you maximise your return on investment, whether you’re advertising on Google Ads, Microsoft Ads or social media platforms.
Data Insights to Tailor Your Ads
No two organisations are the same, so generic strategies won’t work. We use a range of metrics to completely understand your industry and target audience to build a campaign that packs the most punch and perfectly fits your needs. Key metrics we use to measure the strength of your campaign include:
- Click-through rate.
- Cost per conversion.
- Conversion rate.
- Impressions.
- Ad spend.
- Return on investment.
Our PPC experts analyse these insights to continuously refine your campaigns, ensuring your paid ads deliver optimal performance across platforms like Google Ads, Facebook Ads and more.
Brafton’s 4-Step Process
When you partner with Brafton, your dedicated account manager will take you through our proven, four-step process to design the campaign that makes the most sense for your needs.
Step 1: Industry Research.
We thoroughly analyse impactful keywords, relevant targeting and competitor behaviour to understand how to organise your campaign for the best results. This includes assessing the potential of platforms like Google Ads, LinkedIn Ads and TikTok Ads to reach your specific audience.
Step 2: Account Setup.
We help set up a relevant ad network account and develop a landing page. Whether you’re new to Google Ads or need assistance with web design for your landing pages, our team has you covered.
Step 3: Implementation.
It’s time to bring your campaign to life. Our team writes eye-grabbing ad copy and conducts testing to ensure your ads have the maximum impact.
Step 4: Campaign Management.
Over time, we’ll regularly monitor your campaign and provide expert performance insights to determine your reach. We’ll work with you to test and optimise your click marketing strategy as needed. Our PPC management services include ongoing optimisation for your Google Ads campaigns and other paid advertising efforts to ensure sustained success.
Which Brafton Pay-Per-Click Management Services Are Right For My Marketing Needs?
As a full-service digital marketing agency, Brafton offers a range of PPC management services that can fit into your pay-per-click marketing strategy.
Paid Text Ads
Brafton’s PPC management services use syndication networks to push your content to third-party sites, ensuring your content reaches far beyond your usual audience and is put in front of millions of people ready to buy.
The beauty of syndication is that you can co-opt the traffic generated to other sites and use it to gather interest for your own. That way, you expose your content to significantly more views than would otherwise be possible, helping to increase lead generation and conversion rate.
Our PPC agency works with Taboola, Outbrain and similar networks to spread your content to the widest possible market.
Display Ads
Display ads combine arresting imagery with optimised text for a truly dynamic advertising experience. Brafton can design banners, sidebar ads, half- and full-page advertisements and many other formats.
Brafton’s PPC management team works with you to design ads for Google’s AMP platform. This helps drive viewability and increase click-through rates, ensuring you get the most from your ads.
Because display ads rely more on images and visual cues, they are better for driving brand awareness. If you want to boost brand recognition and loyalty, display ads are the right fit for you. As a creative agency, we craft visually engaging content that captures your audience’s attention.
Retargeting
Retargeting takes you to the next level of marketing. Most ad campaigns don’t turn clicks into conversions on the first go, so investing in a retargeting campaign to ensure your ads generate sales leads is important. And that turns your ad spend into real revenue.
Our team of consultants at Brafton uses cookies and third-party user data to target consumers who are more likely to be interested in your products or services based on their search history. Not only does this help you target users who have already visited your site, but it also goes after the ones who might become qualified leads.
Retargeting strategies can be applied across platforms like Facebook Ads and Google Ads to re-engage potential customers.
Shopping Campaigns
Sometimes it’s better to let your product speak for you. It can help you better reach consumers in a market that encourages quick, seamless online interactions.
Brafton’s shopping campaigns use product images, star ratings and other ad extensions to add a little sparkle to your product designs and encourage users to take a closer look. They directly target the users searching for the product you sell, encouraging them to engage with your organisation over the rest.
For e-commerce companies that don’t have time to wait for a potential customer to visit their site, Google shopping campaigns might be the best fit. Our expertise in Google Shopping Ads helps your products stand out, driving more sales and higher ROI.
Social Media Advertising
So much happens on social media and your customers spend greater chunks of their time scrolling through Facebook, X (formerly Twitter) and Instagram feeds. And now, many people make purchasing decisions based on ads they see on social media.
Our social media marketing strategists can work with you to craft engaging and compelling ads to blast across all social media platforms, helping you build meaningful and lasting connections with users and customers.
Whether it’s Facebook Ads, LinkedIn Ads, TikTok Ads or even YouTube Ads, we tailor your social media advertising to reach your specific audience.
Syndication
Brafton’s PPC management services employ syndication networks to push your content to third-party sites, ensuring your content reaches far beyond your usual audience and is put in front of millions of people who are ready to buy.
The beauty of syndication is that you can co-opt the traffic generated to other sites and use it to gather interest for your own. That way, you expose your content to significantly more views than would otherwise be possible, helping to increase lead generation and conversion rate.
Our PPC agency works with Taboola, Outbrain and similar networks to spread your content to the widest possible market.
Fuel Your Digital Marketing ROI With PPC
The good news about PPC marketing is that it doesn’t take long to elbow yourself out of the competition if you’ve fallen behind in the marketing game. The beauty of PPC ads is they can target consumers who have never heard of your brand, a key driver of organic site traffic.
A good PPC campaign supports and augments the rest of your digital marketing efforts. Use optimised paid ads to drive traffic to the web content you’ve worked so hard to produce.
One of the greatest benefits of a good PPC campaign is that it delivers pinpoint accuracy. Deep market and industry research guides your marketing materials to exactly the people likely to use your products or services.
You can use advanced data analytics to measure and track the performance of your PPC ads. This helps you determine if your campaigns are actually delivering and whether the results they’re driving fit into your broader business goals. You can also use analytical metrics to inform where to make changes and tweaks to your campaigns.
Looking for a PPC management agency that provides advertising and pay-per-click services for your business? Want insight into how Google Ads and search engine marketing impact traffic and conversions on your website? Brafton’s PPC services cover all aspects of your paid search marketing strategy. We provide search engine marketing solutions that work.
Not in Australia?
Check out our international pay-per-click advertising services:
United Kingdom
United States
Germany
