National SEO Services

Search engine optimisation, or SEO, is a key marketing strategy in today’s digital environment, encompassing both technical SEO and content optimisation techniques to enhance your online presence. With national SEO services from Brafton, a leading national SEO agency, you’ll enjoy data-backed strategies designed by national SEO specialists that increase organic search visibility, outrank digital competitors and dominate the search engine results page (SERP) landscape for high-value national keywords.

While your company grows its business footprint, a national SEO strategy with Brafton grows your online footprint for maximum market penetration. Our tailored national SEO packages ensure your SEO efforts are aligned with your business goals, helping you reach a wider audience across the country.

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SEO on a National Scale

Search engine optimisation is a pivotal strategy for businesses aiming to extend their reach on a broader scale, enhancing their online presence and visibility. A national SEO campaign focuses on improving a website’s search engine ranking and search results across a wider national audience, as opposed to a local SEO strategy that targets a specific geographical area. By employing the expertise of national SEO specialists and SEO experts, businesses can effectively compete in national search markets.

Initially perceived as a way to ‘trick’ search engines into favouring one’s website, early SEO efforts involved tactics like keyword stuffing, which diminished the quality of content for readers. However, search engine developers swiftly adapted, crafting smarter and more meticulous algorithms. This shift, although beneficial for the target audience, necessitated a complete overhaul of the strategies adopted by digital marketers. This evolution emphasised the importance of both on-page and off-page SEO, as well as technical SEO, in creating a robust SEO strategy.

In the current scenario, a successful national SEO strategy must be intricately aligned with both the searcher’s intent and the ever-evolving algorithms of search engines. Regular SEO audits, analysis of data from tools like Google Analytics and Google Search Console, and continuous refinement of SEO efforts are crucial to staying ahead. This necessitates a dynamic approach where businesses constantly adapt to the rapid changes that characterise the SEO landscape.

That’s where a professional SEO company, like Brafton, comes in.

Brafton’s national SEO service allows your brand to capitalise on company, market and industry changes — no matter how subtle or substantial — so you never lose a step to competitors. As a leading digital agency with national SEO experts, we help you navigate changes such as:

M&A.
Business expansion or contraction.

IPO.
Tech disruption.
Product or service innovation.

Any business event that shifts marketing budgets or executive decisions is an opportunity to share messages through your digital marketing initiatives. Brafton helps take advantage of these opportunities, strategically positioning your digital brand in SERPs and enhancing your online presence. Our team of SEO experts creates content marketing strategies that win on all fronts. Just as importantly, we help you keep up with changing algorithms and customer expectations so your company and your content never fall behind in your national SEO efforts.

Case Studies Demonstrating SEO Excellence

55% Increase in Site Conversions for Rubbermaid Commercial Products, Australia

How does a large B2B brand in Australia increase lead generation? With a combination of organic & paid campaigns that improve search presence, drive traffic

Dozens of Page 1 Rankings for Gerard Malouf and Partners

In 2021, we’ve secured the placement of 52 pages on Page 1 of Google for GMP.

1 Infographic Series, 500 Backlinks for Preply — and Counting

Language is a superpower, and so are infographics. Combine them, and you get 500+ backlinks and one AVA Digital Award.

Distinguishing Between Local, Regional,
National and International SEO

Each SEO campaign created by Brafton’s experts is customised to the realities of our client’s brands. As a leading national SEO company, we know that SEO success comes from understanding how to calibrate strategies to reach potential customers locally, regionally, nationally and internationally, employing tailored SEO strategies at each level.

Here’s a brief rundown of how our SEO marketing service can be configured to scale with your business and its core commercial objectives:

National SEO

National SEO is your chance to appear on a nationwide stage. It forms a critical component in orchestrating successful national SEO campaigns, aiming to boost your search engine ranking and visibility among a national audience. Our national SEO packages are designed by experts to encompass strategies such as:

Broad, location-agnostic keyword ranking.
Featured snippet optimisation.
Enterprise-level link building.
Multi-site, multi-brand management.
Advanced audience segmentation and list building.
Comprehensive SEO audits to continuously refine strategies.
Leveraging technical SEO to ensure optimal website performance.
Integration with tools like Google Analytics and Google Search Console for data-driven insights.

REGIONAL SEO

Regional SEO helps you take advantage of keyword strategies, searcher intents and the audience needs that are specific to your region. It’s targeted without alienating other audience members, helping support your overall SEO campaign.

Regional SEO bridges the gap between local and national SEO efforts, allowing you to tailor your SEO strategy to specific locales.

Creation of region-specific organic SEO content.
Geo-targeted long-tail keywords.
High-value link building.

Local SEO

Local SEO helps attract local audiences through tailored local SEO strategies. It’s especially helpful for building community engagement and taking advantage of any unique elements your neighbourhood has to offer. This strategy is pivotal in enhancing brand awareness among the local populace and forms the foundation of your initial SEO efforts.

Local SEO audits to refine your local online presence.

Google My Business optimisation.
Citation management.
Localised keyword targeting.
Google Maps optimisation.

INTERNational SEO

International SEO spreads your message all around the globe, significantly expanding your online presence. It helps you navigate language barriers, cultural expectations, varying shopper habits and more.

Multi-national content creation.
Language localisation.
Multi-domain and multi-site management.
Global keyword research.
Compliance with international search engine optimisation guidelines.

Whether you’re targeting your average local customer or broadening your reach to span all over Australia and beyond, our digital agency and national SEO company stands ready to assist.

Every SEO service can be scaled according to your unique needs, with guidance from our national SEO experts. Foundational content marketing goals are established at the very beginning, resulting in an SEO company partnership built around you.

Download the latest Brafton product catalogue.

On-Page National SEO

On-page SEO is a crucial aspect of crafting a successful national SEO campaign, focusing on optimising individual web pages, encompassing both copy and HTML elements. Fine-tuning these components can escalate keyword rankings, boost organic traffic, and transform websites into user-friendly and search-friendly platforms. On-page SEO involves technical SEO elements and thoughtful website design to enhance user experience and search engine optimisation.

Common on-page elements to optimise for a national SEO campaign include:

On-page copy, images and videos.

Meta descriptions and title tags.

Image alt text.

HTML headings (H1-H6 tags).

URL strings.

Internal linking structures.

Schema markup.

To enhance your national SEO strategy, Brafton experts may recommend services that include, but are not limited to:

Blog writing and optimisation.
Landing page writing and optimisation.
Copy and content refreshes.
Product description creation and updates.
Implementing technical SEO best practices.

Enhancing website design for improved user engagement.
E-commerce SEO optimisation for online stores.
Technical on-page site audits and error remediation.
Site health checks.

Website SSL setup.
Metadata optimisation.
Link structure analysis and adjustment.
Conversion rate and mobile optimisation.
Analytics tracking.

Optimising the current copy on your website is one approach. Creating net-new SEO content is another. For your on-page national SEO strategy, we do both for maximum results.

Off-Page National SEO

Off-page SEO tactics are external to your business website, encompassing off-page SEO strategies that complement your on-page efforts. Both are key elements of a successful search engine optimisation (SEO) strategy and overall digital marketing services.

Off-page SEO packages may contain off-page tactics like:

Link building.
Influencer marketing.
Social media marketing.
Guest posting.

Brand monitoring.
Audience development.
Updating local business listings.

Combining on-page and off-page SEO tactics delivers a holistic SEO strategy that gives your brand an advantage in search.

E-Commerce SEO

For brands predominantly operating online, e-Commerce SEO is a vital component. Brafton’s team of SEO strategists and consultants craft tailored solutions, channelling more traffic from search engines to your product pages and enhancing brand awareness among a wider target audience.

Those services may include:

Product and service page optimisation.
Schema markup.
Review and citation management.
Technical integration support.
Conversion rate optimisation.
Image optimisation.
Web demo creation.
A/B testing.
Implementing sophisticated keyword research strategies.

Page speed and mobile optimisation.
Sitemap optimisation.
Rich snippet optimisation.
Website redesign.
User testing.
Integration with e-Commerce platforms for seamless website design.
Utilising tools like Google Analytics and Google Search Console for data insights.

The inbound links generated from prominent review sites and e-Commerce platforms can boost your organic search presence, allowing additional customers to find your products more easily. As this e-Commerce SEO flywheel is set in motion, your business benefits from greater online presence, leading to increased organic, referral and direct website traffic from sources all across the web.

SEO, Your Way

As your business changes, so too do Brafton’s SEO services. That means if you turn your local business into a national brand, your SEO efforts must scale in tandem with your growing company — and we can make it happen.

Business evolves, and so does SEO. Our national SEO packages are designed to be flexible, accommodating the unique needs of each client. That’s why our packages are available à la carte, on-demand or as part of a rolling contract.

What sets us apart is our holistic approach to SEO strategy development. We combine our national SEO expertise, technical SEO knowledge, content creation best practices, and your unique perspective on your brand, goals and audience. We’ll build a highly personalised approach, no matter how your needs change. We’ll always be right by your side to help create the SEO strategy that works for you. Whether we’re helping to grow your local SEO or taking it to a global level, we’re committed to boosting your online visibility like never before.

Have questions? For complete product and pricing details, check out our product catalogue and our national SEO FAQ section.