Local SEO Services
76% of people who conduct a local search on mobile visit a physical location within 24 hours.
Local search engine optimisation (SEO) is how you get real visitors through your door, increasing your organic traffic and connecting you with clients in your area. Brafton is the SEO agency that gets your brand in front of your local audience, utilising advanced search optimisation techniques tailored for your business. Our strategies ensure that clients consistently find your business when searching online.
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How Local SEO Works
Local SEO is exactly what it sounds like: SEO for a specific geographic region.
Just because it’s geared toward a smaller subset of customers does not mean it’s less important or less time-intensive than a broader, more conventional SEO campaign.
Local SEO strategy in many respects boils down to optimising your existing online brand within Google apps, such as your Google Business Profile, and increasing your total reach across relevant web directory listings. By enhancing your business profile, you make it easier for clients to find you, read reviews and engage with your services. The cumulative effect is greater relevance and presence in Google search.
As the majority of commerce migrates to the web, your company’s digital footprint is even more important than its physical storefront. Positive reviews and an optimised online presence can significantly influence searchers’ decisions, making reviews helpful in attracting new clients. Local SEO boosts your organisation’s online visibility so search queries and leads are continuously in touch with your locations, products, services and differentiators.
You can think of local SEO as being everywhere your local customers need you to be — all at once. By maintaining a strong business profile and ensuring that searchers can read reviews about your services, you make it simple for potential clients to choose you over the competition.
In this sense, every organisation, from a small business to a global conglomerate, can benefit from a deeper, larger foothold in their geographic markets. Through effective search optimisation and leveraging tools like your Google Business Profile, you enhance your visibility and ensure clients consistently find you. In general, companies that sell physical products or have physical storefronts are most ideally suited for a comprehensive local SEO strategy.
Local SEO Ranking Factors
Organic local search rankings have an enormous impact on whether your company is visible online and how much traffic you can expect to generate.
While the core tenets of SEO apply in principle, local SEO follows subtly different practices because the ranking factors in play are weighted differently in the eyes of search engines including Google and Bing.
Industry studies have shown the top local organic search ranking factors that should influence your marketing campaigns are:
- On-page signals: 34%
- Link signals: 31%
- Behavioural signals: 11%
- Personalisation: 6%
- Google My Business signals: 6%
- Citations: 7%
- Reviews: 5%
Google My Business signals contribute up to 7% of ranking factors, highlighting the importance of an optimised Google Business Profile. Ensuring your business profile is up-to-date and engaging can improve your local search ranking.
Reviews accounting for 6% of ranking factors, are essential for local SEO success. Encouraging clients to read reviews and leave their own can significantly boost your visibility. Positive reviews are helpful not only for attracting new clients but also for enhancing your search engine optimisation efforts.
An investigation of these correlations reveals that local SEO services must be tailored to user preferences, because positive reviews and social commentary have an outsized impact on your site’s ranking potential. In terms of local SEO best practices, the above ranking factors are a great starting point to build your next local SEO campaign.
Improve Brand Visibility and Sales With Brafton Local SEO Services
Brafton is an SEO agency with deep SEO expertise that allows your company to appear in local business listings, Google Maps and Google SERPs — all within the same SEO strategy. Our approach includes optimising your Google Business Profile and leveraging search engine optimisation techniques to boost your online visibility.
Our SEO expert strategists and consultants craft campaigns to capitalise on your organisation’s near- and long-term commercial opportunities, pushing your digital presence forward every day with local SEO that converts. With a focus on both technical optimisation and client satisfaction, we ensure that your business profile stands out. Our dedicated team provides excellent project management, guiding you through each step of the optimisation process.
Investment in local SEO led by Brafton’s local SEO experts pays off in the form of greater search engine presence, shortening the time from impression to conversion.
Here’s a quick rundown of expert SEO services you can expect from your Brafton team:
- Google My Business optimisation.
- Local SEO audit.
- Local citation building and management.
- Local keyword strategy.
- Local link building.
- Brand monitoring.
- Reputation management.
- Localised content creation.
- Localised site copy refreshes.
- Localised metadata analysis and optimisation.
- Targeted link building.
- NAP (name, address, phone number) verification.
- Customer review solicitation and response.
- Mobile optimisation.
- Structured data markup.
- Business directory optimisation.
- Google Maps ads.
- Google Posts publishing.
- On-page optimisation.
- Local Google ads.
- Keyword research for local intent searchers.
Brafton search engine ranking services are fully customisable to your company’s unique needs, today and tomorrow. Our local SEO service can be purchased together as part of a larger SEO campaign, or contracted à la carte over time.
As your target demographic, industry or products change, our services evolve right alongside them, ensuring your local SEO strategy is agile to the behaviour and local area of your target customer.
From Page 1 of Google to Checkout
We take a methodical, data-led approach to engineering SEO victories and that often starts with optimising your brand across Google’s suite of interconnected applications. We look at every relevant local search result to identify where to invest resources.
Google automatically exports the business data from your Google My Business account to a number of other important online marketing channels, including:
- Google Maps.
- Local 3-packs.
- Knowledge panels.
- Google Posts.
- SERP carousels.
That said, the proper transfer and population of this information – addresses, services, number of locations, etc. – is only possible if your Google My Business listing is appropriately claimed, set up and optimised. This optimisation includes managing your business profile, encouraging clients to read reviews and making reviews helpful to other potential customers. If a Google Map of your location shows incorrect information, it will mislead searchers and push prospects out of the funnel. We ensure this never happens to your business.
With Brafton, every Google SERP effectively serves as the front door to your business. When searchers need you, they find you — and it all starts with mapping the local intent of your audience to a relevant local listing your brand owns.
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Harness the Power of Local Marketing for a Local Market
Brafton’s local SEO work increases your presence in search, in local listings and online directories of every kind. If it’s part of your goals, we can ensure you rank simultaneously in your key geographic markets in Australia, like Brisbane, Sydney, Melbourne and cities in between. Brafton’s roots in Australia go back more than 15 years and our results as a local SEO agency in this market speak for themselves.
For brick-and-mortar shops with one storefront, your potential customers may be the local foot traffic outside your door. For digital-first stores, your chief audience may be anyone querying search engines with local phrases or questions. However, the ultimate goal is the same — to reach out and attract these shoppers, and provide them high-quality products or services before your competition does. The result is a positive return on investment, coming in the form of local brand recognition that can benefit you and your business or agency, as well as your local customers.
To earn the attention, trust and authority of your local market segment, Brafton SEO consultants capitalise on any local citations we find across the web. Those citations often come from online directories like:
- Yelp.
- TripAdvisor.
- Google My Business.
- Better Business Bureau.
- Facebook Marketplace.
- Amazon.
- Bing Places.
- Foursquare.
- X (formerly Twitter).
- Chamber of Commerce.
- Local.com.
- Angie’s List.
- Yext.
- Merchant Circle.
- LinkedIn Company Directory.
- Apple Maps.
- More.
Our local SEO marketing services put your business front and centre — in both the physical and digital realm — creating a branded, widespread customer experience for your local organic marketing niche. By enhancing your business profile across these platforms, we ensure potential clients can find you, read reviews and understand what sets you apart.
How Local SEO Fits With Other SEO Campaigns
Local SEO isn’t an isolated effort. It can be combined with other digital marketing tactics, as well as larger SEO campaigns that target audiences in different geographies, markets or stages of the sales funnel.
Brafton’s specialised approach to content marketing and SEO is agile enough to keep pace with changing Google algorithms and customer expectations. And that means developing optimised strategies for your business as it undergoes any transitions, interruptions or expansions. As the leading local SEO company in Australia, we have the local SEO tips, tools, reporting and solutions you need to improve your local organic search results.
As such, your company may need to tap into SEO services outside of or in addition to local SEO — and we’ve got you covered.
Brafton’s SEO expert consultants engineer bespoke campaigns for:
Regional SEO
- Local SEO audit.
- Region-specific organic content creation.
- Geo-targeted long-tail keywords.
- High-value link building.
National SEO
- Broad, location-agnostic keyword ranking.
- Featured snippet optimisation.
- Enterprise-level link building.
- Multi-site, multi-brand management.
- Advanced audience segmentation and list building.
International SEO
- Multi-national content creation.
- Language localisation.
- Multi-domain and multi-site management.
- Global keyword research.
We also work laterally across many different content formats and technical disciplines to offer:
On-page SEO
Off-page SEO
Technical SEO
Video SEO
Mobile SEO
Voice SEO
E-commerce SEO
If you need search engine optimisation, you’ve come to the right place.
Partner with Experienced Local SEO Specialists
SEO is really an omnichannel initiative, especially in the local realm.
Because signals from social media, inbound links and online business directory listings all influence SEO results, you need an agency that’s versed in all of these practices. That includes the strategy to plan campaigns, the coordination to execute them, and the talent to improve your projects and see them come to life — all in one local SEO package.
Brafton’s SEO expertise is complemented by technical support from our web developers, ideation and creation from our multidisciplinary creative departments, and real-time, end-to-end accountability from project managers. Our holistic approach ensures that all aspects of your SEO, from content creation to project management, are handled with precision and care.
Our local SEO marketing services are organised and run by an in-house team so you can access strategy, assets and analytics through a single point of contact across the entire spectrum of your SEO package. Each local SEO specialist on our team is well-versed in Google Analytics, search engine marketing best practices and more, giving you the best opportunity for success. With Brafton, there’s no need to juggle multiple vendors, outsourced contractors or unvetted freelancers — everything’s done in a cohesive, collaborative workflow you can trust.
What’s more, you have the confidence of knowing that your local search engine ranking improvements are backed by Brafton expert consultants who are versed in the latest local SEO tips and best practices. This means that all ranking factors, including directory listings, positive reviews, and social media signals from X (formerly Twitter), Facebook and other social channels, are incorporated into our local search engine process. We focus on making reviews helpful and prominent, so potential clients can read reviews and feel confident in choosing your business.
Local SEO, Big Results
Traditional SEO companies may only be proficient in old-school search engine ranking queries and nothing else.
At Brafton, SEO strategies can be localised, but their results are supersized. Using the most advanced digital marketing tools and your own Google Analytics account, we can plan, execute and optimise SEO campaigns from scratch, refining every process along the way to maximise ROI.
Up and down the sales funnel, and throughout the customer journey, your dedicated team drives results. From conception to creation to conversion, the full lifecycle of your content marketing is managed and optimised for the qualified leads you intend to earn. This translates to cold, hard return on investment.
Empower your local business to outcompete bigger players in the market with local SEO pricing you can afford.
Get results today.
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