Social Media Management

Our dedicated social media strategists can help you build your company page from scratch. Alternatively, we can optimise your brand’s existing LinkedIn network in the following ways:

• Refining your target market and LinkedIn audience.
• Developing LinkedIn marketing strategies and campaigns.
• Copywriting your business page’s network profile to enhance brand awareness.
• Making strategic connections and engaging with LinkedIn groups.
• Engaging with other brands and users on LinkedIn to increase website traffic.
• Spearheading LinkedIn content campaigns, including content marketing initiatives.
• Creating posting schedules that maximise engagement.
• Monitoring your page and audience growth through LinkedIn monitoring tools.
• Reporting on your performance with comprehensive analytics.
• Managing LinkedIn messages and fostering meaningful interactions.
• Implementing LinkedIn retargeting strategies to re-engage interested users.
• Much more, including the integration of email marketing and paid advertising efforts.

Social Media Posts

Did you know active LinkedIn pages receive 5x as many views as inactive ones? They also see 7x more impressions and 11x more clicks per follower. Furthermore, weekly posts see 2x the engagement.

That means the only way to keep your professional connections engaged is by regularly posting interesting content. Brafton’s social media consultants work directly with our content strategists and creatives to help structure, distribute and promote your original blog posts and thought-leadership articles. Our LinkedIn content creation ensures your messaging resonates with your target audience. Other types of custom posts we create include:

• Informative and highly useful text-only posts (1,300 characters or fewer).
• Long-form content released through LinkedIn’s article-publishing platform to boost your LinkedIn page visibility.
• Third-party content that is of value to your connections.
• Original photos, graphics and other visual content to enhance engagement.
• Original video content, including LinkedIn Live sessions for real-time interaction.
• Company updates and milestones to strengthen your brand identity.
• Links to your latest research and other original content.
• Postings in relevant LinkedIn groups to expand your network.
• Much more, including dynamic ads and message ads.

Our LinkedIn marketing solutions also include post schedule optimisation, helping you get the most impact from each piece of content. By targeting optimal times, we ensure maximum reach and engagement on your LinkedIn page.

Social Videos

Video is just one more form of content you can utilise in your LinkedIn campaign. It also has variations — like live streams, which see 7x more responses and 24x more comments than regular video content.

Social engagement videos are great for building brand awareness among your connections, especially when that video content is short, well-scripted, captioned, interesting and worth re-sharing. Our social strategists collaborate directly with our creative teams to produce 30- to 45-second social videos that:

• Grab users’ attention as they scroll through their feeds.
• Build brand credibility and showcase your expertise.
• Encourage likes, shares and comments to boost website traffic.
• Demonstrate your expertise in your industry through engaging content.
• Can be utilised in targeted LinkedIn ads for broader reach.

Social Listening

In professional circles, reputation is everything. Social listening is the process of finding out what people are saying about your brand, competitors and industry on social media platforms. Brafton’s social media strategists pay close attention to multiple social channels, including LinkedIn, to identify and flag all brand mentions. Some of the tasks involved in social listening include:

• Pulling data about likes, comments, re-shares and posts that tag and/or reference your brand.
• Responding to feedback as needed to maintain positive LinkedIn messaging.
• Flagging misinformation about your brand and its products or services.
• Answering questions that connections may have asked about your brand.
• Bringing negative mentions to your brand’s attention and helping to resolve the problem.
• Monitoring LinkedIn groups for relevant discussions and opportunities.
• Keeping track of industry trends through LinkedIn monitoring.

Custom Reporting

There are three phases to every LinkedIn marketing campaign: Plan, build and report.

Plan

Our social strategists start the planning phase by assessing the state of your current LinkedIn campaigns through benchmark reporting. We’ll compare your LinkedIn profile to others in the industry to identify areas for improvement; we’ll also analyse how LinkedIn should fit into your overall social media marketing approach. This includes reviewing your LinkedIn ads strategy and identifying opportunities for targeted LinkedIn ads.

Build

Next, we define the target audience for your new campaign and develop solutions and strategies built to cater to these individuals. We use a combination of LinkedIn marketing solutions, B2B marketing best practices and sponsored content or LinkedIn advertising services as you see fit. Our approach ensures your marketing strategy aligns with your business goals.

Report

Finally, we report on the performance of those campaigns and provide data-driven recommendations for future tactics and strategic revisions. Some of the key metrics we look at in our customer reports include but aren’t limited to:

• Followers and their engagement levels.
• Visitors to your LinkedIn page and website.
• Impressions from your content and ads.
• Engagements (likes, shares, comments) to gauge audience interest.
• Mentions across LinkedIn and other social media platforms.
• Clicks on your content and LinkedIn ads.
• Branded hashtags used by your audience.
• Important industry buzzwords and trends within LinkedIn groups.
• Relevant conversations about the state of your industry.
• Website traffic generated from your LinkedIn activities.
• Effectiveness of paid advertising campaigns.

Social Media Ad Management

Do you know that 75% of B2B marketing experts use LinkedIn advertising? That’s likely because a LinkedIn ad can reach over 14% of the global population.

LinkedIn offers paid ad campaigns that help businesses expand their reach to new audiences. Our LinkedIn marketing solutions help you take the reins on these paid campaigns to boost brand awareness — especially for newer or recently optimised business pages — and ultimately boost engagement. We can do all of the following:

• Create text ads that speak directly to your potential clients.
• Produce video ads to capture attention.
• Set up dynamic ads that personalise content for each user.
• Launch message ad campaigns to deliver direct messages to your audience.
• Manage sponsored content campaigns to increase visibility.
• Help you allocate your spend across different social media channels, including Google Ads.
• Implement LinkedIn retargeting strategies to re-engage users who have interacted with your content.
• Optimise your LinkedIn ads strategy for maximum ROI with our expertise as a LinkedIn ads agency.

Social Media Marketing Optimisation

Your target audience doesn’t exist on just one social media platform, and neither should your business. You need a marketing agency that can help you keep track of how your LinkedIn campaigns interact with other channels, which audience exists where, how to tailor regular and sponsored content to the individual platform and how to make the most of an omnichannel marketing approach.

You should also look for an agency capable of aligning your marketing and advertising efforts. These approaches may not have the same best practices or audiences, but they can and should complement one another — and that requires expertise across a broad range of platforms and marketing solutions, including paid advertising like Google Ads.

At Brafton, we have experience tracking post performance across just about every channel you can think of. We’re also well-versed in creating content that engages different audiences, from the younger groups on TikTok to the professionals on LinkedIn. Better yet, we can create a consistent brand voice across all these channels — so while your message and approach may change, your company’s values and customer experience don’t. Our comprehensive marketing services ensure your brand remains cohesive and effective across all platforms.

Content Creation

It goes without saying that you’ll need well-researched, highly informative thought leadership content to engage professional users on LinkedIn. That’s not just because images and content get 2x the engagement; it’s also because 98% of content marketers use this social media platform to distribute their content, which means you have plenty of competition. Perhaps most importantly, LinkedIn is a trusted source of valuable information across industries, companies and employee roles.

Especially in B2B markets, LinkedIn audiences are well-informed professionals who use the platform for in-depth insights. That’s part of the reason why long-form articles that come in at around 2,000 words perform much better on LinkedIn than shorter-form blog posts. Furthermore, how-to and list posts perform better than question posts, while higher numbers of optimised headlines and images help content stand out — all best practices a LinkedIn marketing agency uses to create your campaign. Our content marketing expertise ensures your messaging aligns with your overall marketing strategy.

As a full-service digital marketing agency, Brafton has in-house, industry-steeped writers, designers, videographers and editors who can create compelling copy that lives on your website and is distributed through the world’s largest professional network. All the content we create is tailored to your target audience, optimised to perform well on search and expertly crafted to turn leads into prospects, and prospects into paying customers. Our website development services also ensure your online presence is cohesive and effective.

Social Media Contest Creation and Management

Social media is called social media for a reason: You’re expected to be social, and that means finding new and interesting ways to engage your audience. Brafton’s social media strategists can ideate, strategise, launch, manage and measure social media contests, surveys and other user-generated campaigns for your brand. These initiatives can increase engagement on your LinkedIn page and attract new followers.