Infographic Design Services

Great design is how your brand stays front and centre in your target audience’s mind. Custom infographic design from our expert graphic designers will engage your audience, promote brand awareness and drive tangible business outcomes. Our professional infographic design services transform complex information into visually compelling narratives that resonate with your customers.

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The Visual Communication Your Audience Needs

Our infographic designers, illustrators and industry analysts give your brand a visual lift by synthesising often-complex data into digestible and shareable graphics that drive value. Brafton’s creative team helps you convert new customers and establish industry expertise through designing infographics and other graphical assets. We specialise in data visualisation and creative infographic design to make your content stand out.

Tell us what information you want visually demonstrated, and we’ll deliver a stunning infographic that drives engagement. Whether it’s a process infographic design or an animated infographic, we ensure your visual content is both engaging and informative.

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View Our Latest Infographics:

OPEN INFOGRAPHIC

Our Approach to Design

Brafton’s infographic design service is a group effort, calling in specialists from various in-house teams to deliver a high-performing marketing asset. Here’s a look at the typical infographic design process at Brafton:

Step 1: Ideate

We combine the power of our Design, Editorial and Strategy departments to create infographics that will resonate with your audience, convey your brand messaging and propel your ongoing marketing campaigns. Our graphic design ideas focus on industry data, top trends, future predictions, practical solutions and brand identifiers to produce a high-quality infographic that converts. As a leading infographic design agency, we are committed to delivering engaging infographics that captivate your audience.

These assets are ideal for visual learners and can range from simple infographics for social media to complex interactive infographics on landing pages, and more. Our animated infographics and motion graphics add dynamic visual elements to your content marketing strategy.

Step 2: Outline

After scoping out the size of the infographic and forming a written outline of the key points to be illustrated, your Brafton graphic designer and other relevant stakeholders produce a wireframe to give you a strong idea of how we’re bringing your vision to the market. Our design work incorporates your brand’s unique identity, ensuring consistency across all visual content.

Step 3: Design

Post-mockup approval, our design team uses your brand guidelines as a jumping-off point and researches competitors and industry leaders to define what will differentiate your infographic from the rest.

You can expect to see a layout of custom:

Instructional Diagrams;
Flowcharts;
Character Images;
Hand-drawn Illustrations;
Lists, Charts, Graphs, Maps;
Timelines;
Quotations;
Statistical Insights;
Brand Formatting.

Our infographic designs are crafted to illustrate complex workflows seamlessly. We also offer presentation design and logo design services to complement your infographics.

Step 4: Launch

From there, your graphic designer will break out industry-best infographic tools, and within a week’s time, your high-quality infographic is finalised and ready to launch. It’s never been easier to include visual content in your marketing campaigns than with Brafton. Our content development team ensures that your infographic design project aligns with your overall marketing goals.

Infographics of Every Size

The goal of your infographic and the content it covers will largely determine the graphic size you’ll need, and by extension, the pricing of the asset. We use stylised icons, supplemental copy and brand-specific language, colours and typography to visually communicate ideas. Our infographics design service offers flexibility to meet your unique needs.

Infographics weave together a constellation of visuals, 2-D characters, on-brand storytelling and hard data to be distributed and repurposed for long-term use across any marketing channel. Whether you’re looking for static infographics or interactive infographics, we tailor our services to your requirements.

Although we can customise any graphic to spec, our most common offerings are:

Silver Infographics

Includes 3-5 data points and stylised icons. Great for explaining basic concepts or simple workflows. Ideal for listicle infographics and quick visual guides.

Gold Infographics

Includes 6-8 data points, 2D character illustration and imagery. Great for showing product highlights or industry trends. Perfect for timeline infographics and more detailed visual content.

Platinum Infographics

Includes 9-12 data points, rich 2D illustration, character representations and on-brand styling elements. Great for storytelling through data. These are suited for businesses seeking professional infographics that make a significant impact.

Platinum Plus Infographics

Includes 13-15 data points, eye-catching imagery, character illustrations and branded, stylised icons. Great for conveying highly complex topics or repurposing long-form content. Ideal for comprehensive infographic marketing campaigns.

Additional sizing options are available as recommended by our Design Director. For information on our Interactive Infographic services, click here. Our services also extend to merchandise design, allowing your visuals to reach audiences in new and exciting ways.

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Putting Infographics to Work

Infographics cut through dense industry conversations and stale long-form text. They enable your brand to immediately set you apart from the crowd by projecting your company image as creative, authoritative and cutting-edge. Our creative infographic designs incorporate visual elements that capture your audience’s attention.

Our clients typically leverage infographics within blog content for maximum SEO value as well as throughout their email newsletter campaigns, social media postings and trade show events. These assets are versatile, printable (on-request) and reusable. Many clients pull out specific data points and embed them into other pieces of content or use them as the basis for other content ideas. Our content marketing service ensures your infographics reach the right audience at the right time.

Because infographics communicate visually, they’re easily consumed by wider audiences that may not be as familiar with your industry or your product. Top verticals we find infographic success in are:

Technology.

We create data visualisation infographics that simplify complex tech concepts.

Financial Services.

Our infographics translate intricate financial data into understandable visuals.

Lifestyle.

Engaging infographics that resonate with lifestyle audiences, using creative design elements.

Manufacturing/Industrial.

Process infographics that illustrate complex manufacturing workflows.

Health Care.

Visual content that communicates important health information effectively.

Infographics are universal, so if your company operates in a niche market or is just starting out, you can still benefit greatly by incorporating them into your content marketing strategy.

What’s the ROI of Infographics?

Each year, infographics continue to be one of the fastest-growing content formats. With human attention spans now shrinking to fewer than 8 seconds, visuals are becoming the go-to resource for content marketers as a matter of physiological necessity. But eye-tracking studies reveal that site visitors tend to ignore stock images or generic photos of people.

Infographics capture and hold attention, delivering easy-to-consume yet impactful information to your audience. People are more likely to engage with infographics than other similar types of content on social media platforms, and are more inclined to open emails with “infographic” in the subject line. And notably, consumers have shown to be willing to browse the details in an infographic before making a purchase decision.

To measure infographic ROI, we analyse: