eBook Promotion Services
Even the most outstanding writing and design will fail to effectively engage your targeted audiences without proper eBook marketing services to promote your book. Ensuring that your eBook reaches its intended readers requires strategic book promotion efforts.
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Prioritise eBook Promotion
Brafton teams utilize industry expertise across multiple channels including social media marketing, email marketing and more. We deliver a high-quality eBook marketing strategy that’s designed to generate leads, establish thought leadership, increase brand awareness and guide your prospective customers down the sales funnel. Our book marketing service ensures your eBook reaches the right readers through strategic promotion on different platforms including social media.
Without a strategic promotional plan in place, creating eBooks or any other content marketing asset is a waste of time and money. For businesses aiming to market their books effectively, it’s essential to leverage comprehensive eBook marketing services. However, when promoted across social media, email and pay-per-click (PPC) campaigns, eBooks become powerful tools that grab and hold audience attention.
eBook Strategy
Along with creative teams featuring marketing experts, industry-specific writers and designers, Brafton clients are provided with dedicated content marketing strategists and project managers experienced in eBook publishing and eBook promotion.
Brafton strategists research and analyse relevant industry data to craft results-driven marketing campaign services tailored to your specific commercial objectives. Project managers work in conjunction with strategists to execute approved strategies and oversee both the creation and timely delivery of content, including eBooks. Writers and designers use modern content marketing best practices to craft engaging assets that adhere to all brand guidelines, quality expectations, strategic goals and deadlines.
Unlike white papers, which take deep, in-depth dives into specific topics, eBooks are intended to condense detailed information into digestible content supported by eye-catching visuals that help tell your brand’s story. When properly created, eBooks serve as a versatile medium to reach readers. Strategists, project managers, writers and designers work tirelessly to ensure every eBook maximises marketing potential and audience impact with affecting imagery and engaging copy. From the book cover design to the overall content, we focus on elements that will attract and retain readers.
An eBook is an ideal middle-of-sales-funnel content marketing asset to promote on social media and through targeted emails. Brafton’s promotion and engagement experts will work with your creative team to promote your eBook among social followers on all major social networks, as well as craft promotional email campaigns, utilise book promotion sites and create customised banner ads aimed at your target audience.
Social Media Promotion
Your audience is found across multiple social networks so your book promotion service should reflect that. Brafton’s social media strategists employ user engagement, follower-building and influencer-relation best practices to promote eBooks and other content marketing assets via your social media accounts, including Facebook, X (formerly Twitter), LinkedIn, Instagram, YouTube, Pinterest and Google+. For businesses looking to market their eBooks, leveraging social media platforms is essential to reach potential readers.
Through custom reporting, Brafton strategists provide you with an in-depth understanding of your social promotional strategy, its results and tactical next steps. This allows you to see how your eBooks are performing and make data-driven decisions for further book promotion.
Email Promotion
When used correctly, email marketing remains one of the most effective channels. The medium lets you engage a huge number of subscribers and prospective readers quickly and easily, promoting your eBook directly to your target audience.
Utilising industry best practices and leading marketing automation software, Brafton provides promotional email distribution services. Our strategists can help you build out an email list of eager readers, create compelling messages that will help you promote your latest eBook and design custom illustrations and calls to action crafted to convert.
Designed to grab audience attention, generate clicks and encourage next steps, emails are created through collaboration between Brafton’s creative teams and content marketing strategists. Whether as part of a targeted email campaign, a one-off email blast to launch new content, a press release or regular newsletter to your readers, emails are fashioned to get results.
PPC Promotion
As part of social media outreach and engagement, Brafton provides social media advertising management. From a Facebook ad to promoted X posts, our strategists work across all major social platforms to create and manage targeted PPC content designed to generate audience interest.
Working on budget and on deadline, PPC experts and consultants collaborate with creative teams to leverage engaging imagery, compelling text and analytics-inspired personalisation. Each ad is adapted to specific social networks to maximise results. Whether you’re promoting a book launch or driving interest in your entire catalogue, our PPC promotion services are tailored to your needs.
Accounting for your overall strategy and commercial objectives, each PPC campaign is customised with measurable metrics in mind. This ensures that authors and publishers can track the effectiveness of their book promotion efforts and achieve the desired level of promotion.
eBook Promotion Optimisation
Brafton’s promotional efforts can be enhanced through a strong conversion rate optimisation (CRO) strategy. Successful book promotion depends on guiding prospective readers to take the next step, and this can be accomplished through the use of custom CTAs, tailored lead generation forms, hosted landing pages and more.
Brafton’s proprietary Arch™ technology allows for the creation and implementation of dynamic CTA buttons to capture audience attention and encourage desired actions, such as downloading your eBook. Additionally, Arch™ can be used to build landing pages that allow you to gate your eBook, enabling you to properly leverage the asset to generate leads and engage with potential readers. Finally, made-to-order on-site forms make it easy to record customer information on static landing pages and website sidebars.
Brafton strategists can help ensure potential readers find your eBook through organic channels as well. Search engine optimisation (SEO) of dedicated eBook landing pages boosts your asset’s odds of ranking higher on a list of search engine results. Strategists can then test various promotional and SEO-based efforts to discover which methods provide the highest return on investment. Using hard data and analytical insight as part of the book promotion services strategy, your Brafton team will ensure your content marketing asset receives the attention it deserves from the audience you desire.
UX & WEB Design
Inbound marketing is bigger than SEO strategy and content creation. As an author or publisher, you need a strong brand narrative, a technically sound website and a frictionless user experience across all digital marketing channels. We can develop your brand story, deliver website audits and UX analyses, optimise site performance with technical SEO best practices and make data-driven design decisions that boost conversions. This holistic approach ensures that your book promotion services are supported by a robust online presence.
Liven up your website content to attract more readers and effectively promote your eBooks.
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