eBook Formatting & Design Services
Blending eye-catching visual design with minimal yet impactful copywriting, professionally formatted eBooks are a premier mid-funnel content marketing asset, ideal for everything from lead generation to thought leadership — that’s the Brafton promise!
Whether you’re an author or a business, our eBook formatting and design services ensure that your content stands out.
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An eBook Format That Converts
With such a heavy focus on visuals, the formatting and design of eBooks is an essential part of the process, one that can make or break the asset’s effectiveness as a marketing tool. Brafton’s professional eBook formatting and design services are geared toward ease of use for clients, providing a wide range of options, including both the creation of original eBooks and the layout of already-existing text. Our expert book formatting services ensure that your eBook looks great and offers a seamless reading experience across all devices.
Our team of experts, including industry-focused writers, content marketing strategists, project managers and graphic designers, work together to provide customised content marketing collateral. By focusing on professional formatting and design, we ensure that every eBook is crafted with conversion rate optimisation in mind, delivering an exceptional reading experience to your audience.
Our end-to-end eBook process is patented to optimise the creation, formatting, distribution, promotion and conversion potential of this powerful content marketing asset. From initial concept to final publication, we handle every aspect to ensure your eBook stands out.
See Our Work
- Client: Zendesk
- Industry: Computer software
- Type: Highlight value props
- Client: Epson
- Industry: Electronics & manufacturing
- Type: Buying guide
- Client: MoEngage
- Industry: Computer software
- Type: In-depth information
How eBooks Drive Marketing Success
Your business can capitalise on the benefits of eBooks by partnering with an agency that manages the complete process — from professional eBook formatting, eBook cover design, copywriting, publishing, eBook launch and everything in between.
Whether your product is earmarked for Amazon Kindle, print books or other platforms like Barnes & Noble, our services ensure your book is ready to reach a wide audience. eBooks are recommended for organisations and authors seeking to:
- Engage readers with a dynamic, visual form of content that enhances their reading experience.
- Nurture mid-funnel readers toward becoming warm leads and eventual customers.
- Enhance their brand image through expert graphic design and formatting services.
- Create lead generation assets that collect contact information.
- Convert existing marketing collateral into a more scannable and visually appealing eBook format, including professional formatting and book cover design.
- Round out their marketing strategy collateral that can be featured across multiple channels, such as email, social media and company website.
Brafton’s eBook marketing services, including our professional eBook formatting service, can support your funnel and deliver tangible ROI consistently.
eBook Formatting à la Carte
Brafton can author and design an entirely new eBook, providing professional eBook formatting and design services from scratch. Alternatively, clients can leverage our proofreading and editing services to help polish existing copy and prepare it for publication on platforms like Amazon Kindle or print books.
Either way, creating an eBook from scratch with your Brafton creative team isn’t always necessary. If you already have copy ready to be transformed into an eBook, you can utilise Brafton’s professional eBook formatting services to provide your text with a sophisticated, easy-to-read layout that showcases your brand in a polished, professional light.
Our formatting services include graphic design additions and updates to the full layout of the eBook. From the interior formatting of all internal pages — including tables of contents — to optimising the eBook file format itself (such as EPUB, MOBI or PDF), we ensure the final product is shareable, accessible and trackable on platforms across the web, including Amazon KDP and Barnes & Noble.
Just send over your existing content in a Word document or other text format, and your Brafton graphic designer will handle the layout and professional formatting service. These enhanced eBooks will be updated or reformatted in Adobe InDesign, ensuring your eBook is ready for both digital and print formats, including print books.
Whether the eBook copy is created by our writing team or a member of your in-house staff, our gifted graphic designers are on hand to apply industry best practices. They incorporate specific design preferences and implement existing brand guidelines, including company colours and logos, ensuring your eBook stands out with professional formatting. Our designers can also assist with book cover design to make a lasting impression on your readers.
eBook Design From Scratch
If you’re seeking a new, customised eBook, your Brafton creative team will work with you to generate an appropriate topic, outline the text, interview subject matter experts, research authoritative industry sources and write high-quality copy designed to inform and engage your target audience. Our comprehensive services cover everything from content creation to professional eBook formatting, ensuring your book is ready to publish.
Every Brafton eBook is customised with specific commercial goals in mind, with client feedback and preferences incorporated into the text every step of the way. Our experienced writers collaborate closely with you to ensure the content aligns with your vision. Once the copy is approved, the eBook is brought to life by the creative team’s dedicated graphic designer, who focuses on professional formatting and book cover design to enhance the reading experience.
Brafton’s comprehensive design service collaborates internally as well as with your in-house marketing team to arrive at eBook cover and interior formatting options that maximise the value of the copy and enhance the overall first impression readers receive after downloading. By focusing on professional formatting and design, we ensure your eBook stands out in the crowded digital marketplace, whether you’re targeting Amazon Kindle, Barnes & Noble or print book formats.
eBook Design Process
Working alongside your content writer and authors, Brafton graphic designers are involved in the eBook production process from the start. They begin by examining the asset’s outline to gain a better sense of the specific topic, following up with the creative team and client with any questions. From there, they conduct research for branding and visual design purposes. Oftentimes, designers will present clients with various templates and themes for their eBooks based on the topic, associated keywords and any appropriate imagery. This includes considering the best formats for your eBook, whether it’s an EPUB, MOBI or PDF, to ensure compatibility with devices like Amazon Kindle and platforms like Amazon KDP. Your existing visual branding is taken into account, and any relevant collateral is collected for inspiration and to ensure consistency.
Brafton graphic designers also consider how the eBook will fit into your current content marketing strategy, as well as how it will complement and support any existing visual collateral. The goal is to maintain brand consistency while providing a custom-built, effective content marketing asset. Existing imagery from client-provided collateral, together with specific colour schemes and fonts, often provide the initial foundation of the eBook. Our attention to detail in formatting ensures that the table of contents, page layouts and overall design enhance the reading experience for your audience.
After themes and art styles are determined, designers work to establish a general layout for the eBook. This includes considerations such as cover pages, tables of contents, interior formatting and other basic presentation and arrangement factors. Using cutting-edge design software, Brafton’s creative team is also able to include interactive digital elements within the eBook to increase engagement and assist with asset navigation. Our professional formatting service ensures that whether your readers are using a Kindle, reading a print book or any other device, they enjoy a seamless reading experience.
Once the eBook is fully laid out, complete with finished fonts, colours, illustrations, photographs and interactive design components, it is provided to the client for final approval. We ensure a quick turnaround time while maintaining high-quality standards. All feedback and any last-minute editing requests are incorporated into the eBook to create the final product, ready for publishing on platforms like Amazon KDP or for use as a print book.
Once the eBook is fully laid out, complete with finished fonts, colours, illustrations, photographs and interactive design components, it is provided to the client for final approval. We ensure a quick turnaround time while maintaining high-quality standards. All feedback and any last-minute editing requests are incorporated into the eBook to create the final product, ready for publishing on platforms like Amazon KDP or for use as a print book.
eBook Design Best Practices
From cover design to contact page, effective eBooks are created with content marketing best practices in mind. During the formatting and design process, the Brafton creative team works to ensure proven guidelines are followed, including using minimal text on each page, optimising the table of contents and ensuring the visual design of the eBook supports both your storytelling and commercial objectives. Our professional formatting ensures that your eBook meets the requirements of major platforms like Amazon Kindle and Barnes & Noble.
Writers and designers collaborate to balance insightful, impactful text with imagery and appealing design elements. While client-provided designs can be implemented easily, our designers strive to create custom, one-of-a-kind imagery to better establish thought leadership on the part of the client. These take the form of unique book cover designs, illustrations, icons, charts, graphs or other visual design options. Various art styles are available, from more illustrative arrangements to photo-realistic compositions. Whether you’re publishing an eBook or a print book, your creative team will work to offer a variety of options based on client preferences and audience appeal.
Once completed and approved, Brafton content marketing strategists assist with eBook publishing. Our experts will help you determine which channels to publish on, such as Amazon Kindle, Barnes & Noble or your own website. We also advise on an ideal file format — whether it’s EPUB, MOBI or PDF. After we upload the eBook files, we can begin promoting the asset to maximise conversions. This is accomplished through the creation of customised eBook calls to action. We ensure that your eBook meets the formatting requirements of various platforms, enhancing the overall reading experience for your audience.
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