Content Creation Services
We create content that converts. Every asset we produce aligns with your commercial goals, speaks directly to your audience and builds a conversation around your brand with authentic content.
We know search engines and we know your readers. Let’s create something big together.
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Tell Your Brand Story
Stories matter. Good ones make a difference.
Great website content informs, entertains and inspires. It builds online presence by cultivating credibility and trust while empathising with your target audience through compelling content.
Brafton creates relevant and valuable content that starts conversations with prospects. We nurture those discussions into relationships — and eventually into sales — by sharing great stories about your business. From engaging blog posts to strategic social media posts, we deliver the right content through the right channels.
We launch brands through innovative marketing from conception to creation to conversion. Using analytics tracking and campaign measurement, we combine the creative power of our in-house content writers, designers and videographers with the search data of your highest-value prospects.
The results are greater search presence, increased website traffic, stronger brand awareness and proven ROI.
Brafton Content Creation Services
Effective content marketing requires a collection of unique content that’s valuable to your audience. We know what it takes to build out your library of high-quality content and we know how to do it well as a full-service content marketing agency.
Our content creation services include:
COPYWRITING SERVICES
We employ creative storytellers trained to use digital tools to create optimised and engaging content. Strong copywriting attracts more clicks and more conversations. It’s likely one of the first entry points into your sales funnel.
Need help with website content creation for landing pages, banner ads, campaign materials, internal assets, lead generation emails and other sales-enablement collateral? Our content writers are experts in crafting messages that resonate.
Graphic Design Services
Humans are visual creatures. Getting custom illustrations, branded infographics and creative UX designs in front of a large audience propels your brand ahead of competitors relying on stock imagery. Our graphic design team excels in producing visual content that captivates and informs.
In addition to personalised branding work, we create professionally designed eBooks, white papers, case studies, sales sheets, executive reports and more. From infographic design to webpage layout, we’ve got the vision and the visuals to bring it to life.
Video Marketing Services
Video is the future. Across all channels, all site visitors and all formats, video content is an investment you can’t afford to cut. It’s a fundamental component of every content strategy and a core competency of Brafton’s digital content creation services.
Customer testimonials, on-location shoots, corporate promos, in-studio productions, live event coverage and multipurpose animations are just a few ways we drive higher video marketing engagement.
Our in-house team of videographers, animators and studio specialists are visionaries in their fields, creating compelling content that tells your story.
Blog Writing Services
Brafton’s content creation process is simple but powerful: Write for your target audience, optimise for search.
Our content writers steep themselves in your industry and collaborate with subject-matter experts to showcase original thought leadership in every blog post. Inbound marketing is about starting conversations with the right people, at the right time. Our blog writing services focus on delivering valuable content that engages readers.
Armed with real-time data from leading content marketing tools, such as Google Analytics, BuzzSumo, SEMrush, Moz and MarketMuse, we blog with intent. No fluff, no filler. Just engaging content with real SEO value that drives website traffic.
We understand your audience, the content they want to read and the problems they hope you can solve. Leveraging SEO expertise across several industry-specific writing teams, our content writing services put quality at the forefront of your content strategy.
White Paper Marketing Services
Long-form, data-rich assets like white papers are great resources for high-intent readers. We conduct industry interviews, compile timely research and craft brand-infused, high-quality content and formatting to establish your business as a thought leader in your space.
White papers are a key tool for lead generation and our proprietary Arch software allows you to embed your downloadable assets into other content and distribution strategies allowing you to capture as many leads as possible. Our content development expertise ensures these assets deliver valuable insights.
eBook Marketing Services
Combining engaging content writing with eye-catching graphic design, Brafton eBooks are an ideal asset for capturing and holding onto audience attention, allowing you to present and detail even the most complicated topics in a simple, easy-to-follow format.
As with white papers, this form of content marketing also provides ample opportunity to generate leads through downloads, complete with dedicated landing pages and custom CTAs. Our creative content captivates readers and drives action.
Social Media Marketing Services
Engaging with your audience on their favourite social media platforms is essential to building brand recognition and establishing yourself as a leader in your market.
Our social media experts can guide your social strategy through thoughtful, data-backed tactics, including:
- Organic social media content.
- Social media advertising and sponsored posts.
- Influencer relationships and follower pushes.
- Social media contests.
- Live tweeting.
- Social listening.
- And more.
We get to know your audience to understand the types of digital content they prefer and the best platforms to utilise. Our social media management focuses on delivering authentic content that resonates.
Content Optimisation
An important part of every content strategy is reviewing how each piece is performing.
It’s time to rethink your strategy if your SEO content isn’t ranking on Page 1, your lead generation content isn’t bringing in new potential clients, your eBooks and white papers aren’t being downloaded or your social media posts aren’t being liked or shared.
We’ve perfected the re-optimisation process to enhance how your existing content performs in its respective medium. We know how to update content for SEO or SEM campaigns, structure social media content for engagement and more.
Optimised content is designed to perform well. If yours isn’t, we’ll help improve it through our comprehensive content services.
Creating Integrated Content Campaigns
Quality content only gets you so far. You need fully integrated campaigns that include a diverse mix of asset types. Our teams work laterally across departments to create and curate content from start to finish, ensuring it adheres to brand guidelines, provides value to your audience and serves a distinct purpose within the larger strategy.
From search engine optimisation to social media marketing, every digital marketing function at Brafton is carefully synchronised to enhance the content creation strategy.
Our marketing team consists of content writers, graphic designers, social media managers, digital marketing consultants, technical SEO experts and strategists who oversee and manage the larger content strategy. As a full-service digital marketing agency, we cover all aspects of content production.
We focus on being precise, targeted and cohesive — we don’t rely on outsourced freelance networks or makeshift creative teams. We’re here to bring your content to the masses with high-quality, creative content.
See The Results
Dozens of Page 1 Rankings for Gerard Malouf and Partners
55% Increase in Site Conversions for Rubbermaid Commercial Products, Australia
1 Infographic Series, 500 Backlinks for Preply — and Counting
How To Maximise
CONTENT CREATION INVESTMENTS
Your marketing goals are our marketing goals. We bring commercial value to your brand with creative services that serve a purpose-driven content marketing strategy. Every asset is tied to a specific dollar amount — we create, track, analyse and report on the results of your content investment. Our content creation services build on what works and improve on what doesn’t.
Content marketing is a multimillion-dollar industry full of growth opportunities. We create only what counts, what matters, what converts.
Not in Australia?
Check out our international content creation services:
United Kingdom
United States
Germany
