Marketing Consulting Services

Digital marketing best practices are constantly evolving, and can’t-miss strategies can quickly lose their impact. The most successful brands understand that digital marketing is a 24/7/365 effort, requiring continuous adaptation and strategic marketing skills. If you’re not keeping up with the latest trends and best practices, the competition — including those leveraging professional services from top marketing consulting firms — is passing you by.

Whether you’re a business owner needing to build an entire marketing strategy from scratch or a marketing manager looking to refine your approach, Brafton’s marketing consulting services can help update your marketing efforts for the best results possible. As a leading marketing consulting firm, our team of marketing professionals and digital marketing consultants provide effective marketing solutions tailored to your unique needs.

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When Do You Need Marketing Consulting Services?

Some companies can manage their marketing activities on their own. But those businesses usually have enormous, dedicated marketing departments with marketing professionals and team members who specialise in every conceivable concentration — from brand strategy to public relations to digital marketing and more.

Few organisations have the resources, expertise and time needed to keep up with marketing trends and optimise their strategies accordingly. Even large corporations struggle with the break-neck speed of digital marketing and may need the assistance of a consulting firm that offers comprehensive consulting services tailored to their needs.

Businesses that stand to benefit from marketing consulting services typically meet any of the following criteria:

Lack a comprehensive marketing plan that covers every channel and touchpoint, including digital marketing strategies like Google Ads and social media marketing.
Maintain an underperforming brand presence across any marketing channel, indicating the need for a brand identity revamp and effective marketing strategies.
Lag behind the competition on key search rankings due to ineffective SEO efforts and missed marketing opportunities.
Struggle to convert site visitors into qualified sales prospects, highlighting issues with marketing collateral and customer engagement.
Fail to see adequate ROI on inbound marketing initiatives, indicating that current marketing activities are not delivering the desired marketing performance.

Have an incomplete marketing strategy that does not synchronise every relevant touch point and channel, missing opportunities in areas like email marketing, content marketing and public relations.
Lack insight into marketing campaign performance due to insufficient marketing audits and lack of market research.
Unable to leverage metrics and data to improve marketing efforts.
Silo off marketing efforts across different stakeholders, with little to no coordination, resulting in inconsistent brand messaging and ineffective marketing solutions.

Why Work With a Consultant?

Working with a marketing consultant gives you direct access to a team of experts who live and breathe digital marketing all day, every day. At Brafton, a leading marketing consulting firm and digital marketing agency, our consultants understand how every part of your marketing strategy impacts performance and brand identity. They can tweak and finetune your marketing efforts to get better results, ensuring your marketing activities deliver maximum ROI.

Our marketing consultants are well-versed in the many factors that determine digital marketing success, including:

Strategic marketing.
Project management.
Persona development.
Email marketing.
Web development.
Content creation.
Social media marketing.

Public relations.
Marketing audits.
Brand strategy development.
Marketing collateral creation.
Operations.
Performance analysis.
Sales and marketing.

Think of us as an extension of your organisation and your marketing team. We’re here to fill knowledge gaps, lend our specialised expertise to your marketing efforts and produce better results for your campaigns. Whether you’re a marketing manager seeking expert guidance or a business owner looking to enhance your marketing activities, we provide tailored marketing solutions to meet your unique needs.

What to Expect From Brafton’s Marketing Consulting Services

Our marketing consulting services are full-service, end-to-end solutions designed to provide professional services that address every facet of your marketing needs. We can vastly improve any aspect of your marketing efforts that you’re struggling to execute, from developing an effective marketing strategy to enhancing your brand identity.

Marketing

Strategy Consulting & Development

Your marketing strategy needs to be laser-focused to reach potential clients, bring in qualified leads and score valuable conversions. As a leading marketing consulting firm, Brafton’s team of marketing strategy consultants can craft a successful marketing programme, campaign or strategy built around the specifics of your industry, your business and your customer base.

We conduct thorough market research to understand your target audience and the competitive landscape, ensuring that your marketing activities are strategically aligned with your business goals. Whether you’re a small business owner or a marketing manager at a large corporation, we provide tailored marketing solutions to meet your unique needs.

We also take into account the latest changes and updates to the digital marketing landscape. Industry best practices become outdated very quickly, but we always have our ears to the ground to catch the most recent developments in digital marketing. You can rest easy knowing your marketing strategy incorporates the most up-to-date engagement trends, search engine algorithm changes and marketing best practices.

Brafton consultants understand how sales and marketing efforts support one another. They devise marketing strategies that generate qualified leads while leveraging sales data to inspire your next successful marketing campaign, thus enhancing your marketing performance.

Search Engine Marketing Consulting

Search engine marketing (SEM), including strategies like Google Ads, and search engine optimisation (SEO) are fundamental components to today’s effective marketing strategies. If you’re not making the most of SEO and SEM opportunities, your brand’s digital presence will suffer, and you may fall behind competitors in digital marketing performance.

Our team of digital marketing consultants and marketing professionals ensures that every aspect of your marketing efforts takes SEO into account, from website design to content creation. Brafton marketing consultants approach SEO and SEM demands from every angle:

Technical SEO factors like site architecture.
On-page SEO factors like targeted keyword usage.
Off-page SEO factors like backlinking.

We provide comprehensive marketing solutions that integrate SEM strategies, including Google Ads campaigns, to increase your online visibility.

SEO is at the core of everything we do. We ensure your website is primed to rank higher in targeted search results, drive high-intent traffic to your site and raise your brand’s digital profile.

Persona Development Services

Know your audience — that’s the secret to successful marketing. Our consultants will develop customer personas to guide your marketing efforts, from outreach strategies to content creation. Our diligent, time-tested process uses considerable research to define your key customer demographics and sketch out your buyer and influencer personas. This market research ensures that your marketing activities resonate with your target audience, leading to better customer engagement and improved marketing performance.

Social Media Consulting Services

Social media networks are great places to interact with potential and returning customers and start establishing a digital presence for your brand. Brafton’s social media consulting services are tailored to each of our clients, accounting for your industry, your brand and your audience. We steadily build your social media presence, increasing your followers, working with industry influencers and guiding users to your other channels.

Our marketing professionals leverage social media marketing strategies to enhance your brand identity and engage with your customers, improving customer service and brand loyalty.

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Website Design and Audit Services

Your brand website is the centrepiece of your digital marketing strategy, but it needs to be fully optimised to produce the best results. Our website audit services run a comprehensive analysis of your site’s performance, scrutinising factors that impact search ranking, domain authority and user experience.

With those insights, we can guide website redesign efforts to increase your brand’s online visibility, rank higher for search queries and support the customer journey from one end to the other. Our consulting services ensure that your website aligns with your overall marketing strategy and brand identity.

Email Marketing and Automation Services

Email remains one of the most important channels for digital marketers, supporting lead generation, prospect nurturing and brand awareness objectives. Brafton offers a host of email marketing services to support your marketing strategies, generate conversions and produce tangible results for your business.

Our email automation capabilities simplify and accelerate your email marketing efforts, reaching more potential customers with far less effort. We create personalised email campaigns that align with your marketing collateral and resonate with your audience.

Marketing Automation Services

Brafton marketing automation services also extend to other facets of a marketing campaign, including content marketing, social engagement and brand promotion. We take the headaches out of managing your day-to-day marketing needs, allowing you to focus on your core business activities.

Content Marketing Services

In many ways, content marketing is digital marketing. Virtually every aspect of a marketing plan is driven by content: landing page copy, marketing materials, social media posts, lead nurture emails, etc.

Our consultants develop content marketing strategies that are tailored to your marketing, commercial and business goals. Whether you need heavily researched content to establish thought leadership, promotional material to showcase new products or expert help to maintain a strong social presence across different channels, we’ve got you covered. Our marketing professionals have the marketing skills to create compelling content that drives engagement and conversions.

Retargeting Services

A good retargeting strategy can keep your brand top of mind for potential customers even when they’re not visiting your site. Retargeted ads remind past visitors to come back and peruse your offerings or catch up on your latest content. Paired with third-party data and web analytics, retargeting strategies can even help brands reach out to customers who have never visited their site.

Brafton marketing consultants can package the right retargeting strategy that builds brand awareness and drives more valuable traffic to your site. Our marketing solutions ensure that your marketing activities are effective and yield measurable results.

Cutting-Edge Strategies and
Crystal-Clear ROI

The digital marketing landscape can change in a flash, and not all businesses have the in-house resources or expertise to keep up with new developments. Whether you’re a small business or a large enterprise, Brafton’s marketing consulting services can help you stay ahead of the competition with cutting-edge strategies that generate crystal-clear ROI.

Our team of marketing professionals brings together expertise from various fields, including financial services and consumer goods, to provide comprehensive consulting services. We focus on enhancing your marketing performance and ensuring that every marketing effort contributes to your business success.