Leeds Content Marketing for Any Organisation
Content without strategy is like a lamp with no lightbulb. High-quality content creation paired with a stellar digital marketing strategy is necessary to stand out from the noise and reach your target audience in the realm of online marketing.
As Taunton grows rapidly, partnering with Brafton, a leading digital marketing agency, allows you to elevate your brand, develop deep connections and meet your marketing needs by reaching real KPIs.
Our data-driven approach to content marketing enhances your online presence to connect you with your potential customers.
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Taunton Content Marketing Services for All Industries
Brafton has a history as rich as Taunton’s, with offices across 3 continents, employees working out of 6 continents and capabilities reaching all corners of digital marketing. As a premier digital marketing agency in Taunton, we are experts in content creation, graphic and web design, strategy and more — just as much as we are in Taunton’s business landscape.
Taunton Businesses Need Content Marketing
Taunton boasts a rich religious and military history dating back to the Roman era. Today, it’s best known for its incredible cider, dazzling annual flower show and impressive county cricket. It’s definitely not what you’d call a one-trick pony of a town!
We know that there is more that makes up a business than just its product — its people are invaluable, too, and Brafton knows people. Through expert content creation, we connect you with your target audience and potential customers, in ways that truly resonate.
Content provides the opportunity for you to talk directly with consumers in a language they most understand, on the social media platforms they actively use and with the valuable content they’ll need to make their next decision (choosing your brand over others). There are so many voices in Taunton and beyond that want to be heard, and Brafton has the data-backed solutions to ensure you reach them.
We have the experience and content strategies to reach the audience you want to target, enhancing the user experience at every touchpoint.
It all starts with uncovering what’s most important to your business and understanding how customers connect with your brand, so we can build a marketing strategy that addresses both.
Hear From Some of Our Clients:
Brafton Completely Redesigns Saphisle’s Site
How to Get 1 Page to Rank for 5 High-Volume Keywords
How We Helped eSpatial Get on Page 1 of Search Results
Does Every Business Need Content Marketing?
Wondering if content marketing is right for your industry? Well, put yourself in your potential customers’ shoes. Do they know everything about your industry? Or how your brand operates?
Search engine optimisation (SEO) is the process of conducting keyword research relevant to your industry and local and national search engine inquiries, then using the learned information to create content.
SEO content helps to answer the questions your audience is asking along the way to making a purchase. This is called the customer journey, or the steps someone takes between realizing they have a need, researching it, comparing pricing and brands and then finally making a purchase decision.
As a leading SEO agency providing local SEO services, we ensure your business stands out in the digital landscape.
By offering relevant information through high-quality content marketing, you can build trust with consumers looking for solutions. The trick is to consistently create pieces of content at every customer touchpoint.
Brafton develops digital marketing strategies and provides SEO services that help Taunton businesses with their marketing needs, audience retention, lead generation, increased website traffic, more conversions and elevated brand awareness.
Meeting and Reaching Customers
The name of our game isn’t just about customer acquisition but retention as well. Content marketing helps ensure that customers stay engaged long after their initial purchase. Consistent content creation positions your brand as an industry leader that’s well-informed on customer needs and what’s happening in your field.
Content Creation: The First Step of Content Marketing
You can’t launch a content marketing campaign without valuable content to market. We start by doing a deep dive into your existing content and collaborating with your internal marketing team through industry research and competitive analysis to determine trending keywords in your area and within your industry.
Content Writing
Our writers take all the juicy data and compile relevant keyword research for SEO content that’s both compelling and brand-focused to create valuable content for your online marketing efforts. Brafton content writers are equipped to switch among several content types and industries to meet the needs of our clients. From thought-provoking blogs to industry-leading eBooks, our content creators can do it all.
Brafton content writing services include:
- Blogs.
- Infographics.
- eBooks.
- Case studies.
- White papers.
- Landing pages.
- Social media.
- Email marketing.
Video Production
Whether your audience frequents TikTok or you need a product video on a landing page, releasing a video can be one of the easiest ways to convey valuable content and engage your target audience. Video is at its best when embedded into a blog or landing page and then marketed across channels to get the most out of your online marketing efforts and ROI.
Our video marketing products include:
- Product demos.
- Explainer videos.
- Animation.
- Testimonial videos.
Graphic Design
Content works incredibly well when it’s paired with a bit of colour and visual expression to enhance the user experience. Nothing maximises conversions and ROI like excellent branded graphic design. Our graphic designers home in on your brand guidelines and content, intent on creating captivating images that bring the written content to life, improve customer engagement and optimise conversions.
Marketing Your Content In Multiple Channels and Mediums
It’s not marketing if the content isn’t distributed anywhere. Organic SEO traffic is one way users can find your content on search engine results pages (SERPs), but there are a lot of different aspects of this process that can make your content work the hardest for your purposes.
Brafton doesn’t only create content; we strategically plant your content in the right place at the right time so the right audience sees it, enhancing your online presence to meet your marketing needs. Our content marketing strategists develop a comprehensive digital marketing strategy rooted in data-proven results.
Email Marketing
Email is still the best way to speak directly to your ideal customers with relevant content. Our email marketing experts can develop slow drip campaigns for gated case studies and white papers. They’re also experts in visuals and can create infographics and one-sheeter campaigns. Or, you may need an email newsletter to keep your audience in the loop — it all depends on your goals and audience based on established KPIs to track performance.
Social Media Marketing
Our persona-based approach to content marketing includes social media posts built off performing content and channels that resonate with your audience on their preferred platforms. Brafton’s social media specialists develop a plan based on industry best practices, supported by automation tools and social media expertise.
After all, customers learn a lot from a company’s social media presence, and without one, you may miss out on valuable engagement.
PPC Marketing
Pay-per-click (PPC) advertising, including platforms like Google Ads, is a great way to get in front of your highest-quality potential customers. It boosts your content marketing efforts by earning you prime positions for your campaigns and enhancing your online presence. We optimise keywords to fast-track brand awareness and conversion goals.
The results of PPC campaigns return highly accurate information on your marketing campaigns, such as who clicked, when and where — information we can use to boost marketing efforts in the future across all content marketing channels.
Monitoring the Progress of Your Taunton Content Marketing Campaigns
Before ever getting started in this journey together, we establish KPIs for your business in general, then on a more granular level for each campaign and marketing effort. You’re paired with a dedicated team of strategists, writers and designers who take the time to learn about your business and goals to ensure a truly tailored marketing strategy that will deliver results and complements your internal marketing team.
Traditional marketing is no longer what audiences are looking for when it comes to exploring new brands — and it can do the opposite by distancing you from audiences. Your Brafton team has the expertise to meet customers where they are in the funnel without coming off as too pushy while still positioning your brand as an authority.
Organic Visibility
Our keyword research helps to boost your content with the intent of reaching the first page of a SERP. Organic traffic, as opposed to page views, indicates how well your SEO content is doing based on how many customers found your landing page or blog on a SERP. Our writers and strategists work together to create backlinks based on keyword rankings to fine-tune your SEO strategy. As a leading SEO, we help improve your organic visibility.
Brand Awareness
We’ll explore pageviews, clicks, brand followers and social media mentions. Content can provide touch points along the customer journey that will inform how well we’re connecting with your target audience and ideal customers.
Engagement
Awareness can get customers in the door, but do they feel engaged? This data will tell how well the content resonates with your audiences and if they’re willing to take another step further into the funnel. We’ll look for things such as likes, shares, comments, time on page and so much more. The longer a customer is on your page, the more likely they are to engage with your brand further, indicating a positive user experience.
Data Analytics
Data is king, and with hard evidence of what types of campaigns are working — and which aren’t — we can better formulate the right strategy for you. Brafton strategists utilise analytics tools like Google Analytics, Google Search Console and Semrush to track your content marketing campaign success over time. Our marketers leverage insightful data to enhance your technical SEO and overall digital marketing strategy. Through optimising and reoptimising content, we continuously improve your content marketing strategy to ensure you’re reaching your goals.
Content Marketing That Works for Leeds Organisations
The best Taunton brands create incredible SEO content. We want to be an extension of your marketing team to get you there. Whether you’re headquartered in Taunton or you’re hoping to break into the “Tone Town” market, look no further: Brafton is the digital marketing agency in Taunton that businesses need to succeed.
