Nottingham Content Marketing for Any Organisation
Content without strategy is like a lamp with no lightbulb. High-quality digital content creation paired with a stellar digital marketing strategy is necessary to stand out from the noise and reach your audience with engaging content.
Nottingham is packed with “the next best thing,” but with Brafton’s data-driven approach to content marketing, you can elevate your brand visibility, develop deep connections with your audiences and reach real KPIs.
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Nottingham Content Marketing Services for All Industries
Brafton stands as international as Nottingham itself, with offices across 3 continents, employees working out of 6 continents and capabilities reaching all corners of digital marketing. As a leading digital marketing agency in Nottingham, we are experts in everything digital content and design, just as much as we are in the culture of Nottingham.
Nottingham Businesses Need Content Marketing
Nottingham is not only the shopping at Victoria Centre and cricket at Trent Bridge; it’s sports, food, tourism, dancing and a melting pot of rich cultural heritage and evolving industries. Nottingham businesses — ranging from finances and tech to life sciences and logistics — need a digital marketing strategy that resonates with their target audience.
We know that there is more that makes up a business than just its product — it’s the people, too. With engaging content and compelling digital marketing campaigns, Brafton content marketing services give your company the power to connect with the people who will resonate with your product or service.
Content gives you the chance to talk directly with consumers in a language they can understand, on the social media platforms they use and with the valuable content they’ll need to make their next decision (choosing your brand over others). There are so many voices in Nottingham that need to be heard, and Brafton has the data-backed solutions you need to enhance your brand visibility and reach them.
Our team of content specialists employs effective content strategies to reach the audience you want to target. It all starts with uncovering what’s most important to your business, understanding how potential customers connect with your brand and building up from there.
Hear From Some of Our Clients:
Brafton Completely Redesigns Saphisle’s Site
How to Get 1 Page to Rank for 5 High-Volume Keywords
How We Helped eSpatial Get on Page 1 of Search Results
Does Every Business Need Content Marketing?
Wondering if content marketing is right for your industry? Well, put yourself in your potential customers’ shoes. Do they know everything about your industry? Or how your brand operates? Providing them with valuable content can enhance your online visibility and establish your authority.
Search engine optimisation (SEO) is the process of conducting keyword research relevant to your industry and analysing local and national search engine inquiries using the information to create compelling SEO content.
SEO content helps to answer the questions your audience has along the way to making a purchase. This is called the customer journey, or the steps someone may take between realising they have a need, researching it, comparing pricing and brands and then finally making a purchase decision. Through tried and true strategies, we help guide your audience through each stage of this journey.
By offering relevant information through high-quality content marketing, you can build trust with consumers looking for solutions. The trick is to consistently create compelling content at every customer touchpoint. Our content specialists can help you develop a content marketing campaign that does just that.
Brafton develops digital marketing strategies that help Nottingham businesses with audience retention, lead generation, conversions and brand awareness.
Meeting and Reaching Customers
The name of our game isn’t just about customer acquisition but retention as well. By providing engaging content, content marketing helps ensure that customers stay engaged long after their initial purchase. Consistent content creation positions your brand as an industry leader that’s well-informed on customer needs and what’s happening in your field. Compelling content keeps them coming back.
Content Creation: The First Step of Content Marketing
You can’t launch a content marketing campaign without content to market. Our content specialists start this process by doing a deep dive into your existing content through industry research and competitive analysis. This will determine the keywords trending in your area and industry.
Content Writing
Our writers take this data and compile relevant keyword research for SEO content that’s interesting, compelling and brand-focused. Brafton content writers are equipped to switch among several content types and industries to meet the needs of our clients. From thought-provoking blog posts to industry-leading eBooks, our content creators can do it all, producing engaging content that resonates with your audience.
Brafton content writing services include:
- Blogs.
- Infographics.
- eBooks.
- Case studies.
- White papers.
- Landing pages.
- Social media.
- Email marketing.
Video Production
Whether your audience frequents TikTok or other social media platforms, or a product video on a landing page fits your needs, releasing a video can be one of the easiest ways to convey information and engage audiences. Video is at its best embedded into a blog post or landing page and then marketed across channels to get the most out of your ROI.
Our video marketing products include:
- Product demos.
- Explainer videos.
- Animation.
- Testimonial videos.
Graphic Design
Content works incredibly well when it’s matched with a bit of colour and visual aid. Nothing maximises conversions and ROI like excellent branded graphic design. Our graphic designers home in on your brand guidelines and content to create captivating images that bring writing to life, improve customer engagement and optimise conversions.
Marketing Your Content In Multiple Channels and Mediums
It’s not marketing if the content isn’t distributed anywhere. Organic SEO traffic is one way users can find your content on search engine results pages (SERPs), but there are many different aspects of this process that can make your content work the hardest for your purposes. By leveraging a comprehensive digital marketing campaign, you can enhance your online visibility and increase brand visibility.
Brafton doesn’t only create content; we strategically place your content in the right place at the right time so the right audience sees it. Our digital marketing managers and content marketing strategists do this work based on data-proven results, employing industry best practices to maximise efficiency.
Email Marketing
Email is still the best way to speak directly to your customers with relevant content. Our email marketing experts and marketing assistants can develop slow drip campaigns for gated case studies and white papers. They’re also experts in creating compelling visual content, like infographics and one-sheeter campaigns. Or, you may need an email newsletter to keep your audience in the loop. We tailor your email marketing campaigns based on your goals and audience, using established KPIs to track performance.
Social Media Marketing
Our persona-based approach to content marketing includes social media posts built off performing content and channels that resonate with your audience. Brafton’s social media managers develop a social media campaign based on industry best practices, supported by marketing automation tools and social media expertise. Whether it’s on Facebook, X (formerly Twitter), LinkedIn or other social media platforms, we ensure your message reaches your target audience.
After all, customers learn a lot from a company’s social media presence, and without one, you may miss out on valuable engagement.
PPC Marketing
Pay-per-click (PPC) advertising, including Google Ads management, is a great way to get right in front of your highest-quality potential customers. It boosts your content marketing efforts because paid channels earn you prime positions for your digital marketing campaigns. We optimise keywords to fast-track brand awareness and conversion goals.
The results of PPC campaigns return highly accurate information on your marketing efforts, such as who clicked, when and where — information we can use to boost future marketing efforts across all channels.
Monitoring the Progress of Your Nottingham Content Marketing Campaigns
Before ever getting started in this content journey together, we establish general KPIs and then more granular ones for each campaign and marketing effort. You’re paired with a dedicated team of strategists, marketing executives, content specialists, writers and designers who take the time to learn about your business and goals to ensure we’re delivering tailored content that will deliver results.
Traditional marketing is no longer what audiences are looking for when it comes to exploring new brands. Instead, it can do the opposite — distance you from audiences. As a digital marketing agency in Nottingham, your Brafton team has the expertise to meet customers where they are in the funnel, providing engaging content without coming off too pushy while still positioning your brand as an authority.
Organic Visibility
Our keyword research helps to boost your content with the intent of reaching the first page of a SERP. Monitoring organic traffic and website traffic, as opposed to just pageviews, indicates how well your SEO content is doing based on how many customers found your landing page or blog on a SERP. Our writers and strategists work together to create backlinks based on keyword rankings to fine-tune your SEO strategy.
Brand Awareness
We’ll explore pageviews, clicks, followers and social media mentions to enhance brand visibility. Content can provide touch points along the customer journey that will inform how well we’re connecting with your audiences and improving your online visibility.
Engagement
Awareness can get customers in the door, but do they feel engaged? This data will tell how well the engaging content resonates with your audiences and if they’re willing to take another step further down the funnel. We’ll look for things like likes, shares, comments, time on the page and more. The longer a customer is on your page, the more likely they are to engage with your brand further.
Data Analytics
Data is king, and with hard evidence of what types of campaigns are working — and which aren’t — we can better formulate the right strategy for you. Our digital marketing managers and strategists utilise analytics tools like Google Analytics, Google Search Console and Semrush to track your content marketing campaign success over time. Monitoring website traffic and user engagement, we continuously improve your content marketing strategy to ensure you’re reaching your goals.
Content Marketing That Works for Nottingham Organisations
The best Nottingham brands create incredible SEO content. As a leading content marketing digital marketing agency in Nottingham, we want to be an extension of your marketing team to get you there. Whether you’re headquartered in Nottingham or you’re hoping to break into the EU market, look no further: Brafton is the content marketing agency that Nottingham businesses need.
