Content Marketing Agency in Liverpool
High-quality content is essential for businesses that want to generate interest in their products, elevate their brands and develop deep customer relationships. As a premier digital marketing agency in Liverpool, we understand the power of online visibility and the role it plays in the modern digital landscape.
Our data-driven approach to content marketing gives Liverpool-based companies the tools they need to cut through the noise and achieve the business results they’re looking for. Whether it’s through SEO strategies, influencer marketing or savvy book marketing, we’re here to elevate the online presence of your Liverpool business.
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Content Marketing for Liverpool Businesses
Founded in Boston, United States, in 2008, Brafton is a full-service content marketing agency with a global reach. Today, we help businesses in Liverpool and beyond scale through strategic content marketing. From blog writing and graphic design to consulting and ROI reporting, we provide a comprehensive suite of content marketing services that can increase brand exposure and attract new customers. Our services include web and website development to help you achieve a robust and effective digital footprint.
Trusted by Liverpool businesses across a plethora of industries, we’ve perfected our approach through decades of experience building brands and driving growth. Our expertise in digital marketing is unmatched, making us the go-to digital marketing agency Liverpool businesses rely on.
Brafton: A Digital Agency With Liverpool Spirit
Brafton’s expertise in content marketing is not limited to our London office — it extends throughout England and the broader European region. With more than two decades of experience serving businesses in Liverpool, we have gained a comprehensive understanding of the city’s market, consumer behaviour and unique business landscape. This knowledge empowers us to develop highly customised content marketing strategies that resonate with Liverpool’s audience. Our approach includes leveraging tools such as Google Ads to help your brand reach maximum online visibility.
Today, our strategists, consultants, email marketers, graphic designers, videographers and content writers continue to deliver excellent digital marketing services to businesses in and around Liverpool. From social media management to advertising agency prowess, our team can handle all aspects of your online marketing needs.
Hear From Some of Our Clients:
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A Full Suite of In-House Creative Content Services
As an extension of your in-house marketing team, we provide Liverpool-based businesses with the full range of digital marketing services needed to transform their marketing efforts. Our content marketing team works closely with clients to deliver content that drives engagement and captures the essence of their Liverpool businesses.
Content Writing
Our team of content writers works in lockstep with our content marketing strategists to create written content that is not only valuable and informative but also ranks highly on search engine results pages. We can provide top-notch SEO Liverpool strategies, incorporating thorough SEO audits to optimise your content’s performance.
Our writers take that information and craft content that is well-researched, engaging and valuable, ensuring your written assets showcase the real value you can bring to potential customers — even when they aren’t ready to make a purchase. Our writers are able to seamlessly switch gears and write across a range of content types and formats, from educational blog articles to thought leadership white papers, depending on your needs and objectives.
Search Engine Optimisation
Search engine optimisation (SEO) is the process of creating valuable content that engages users and encourages search algorithms to place your content at the top of search engine results pages. We designed our services, including local, national, technical and on-page SEO, to improve your digital marketing strategy. We also specialise in marketing automation to streamline your processes and boost efficiency.
We help clients create compelling content that users actually want to consume. We write for people, not search engines, but we always follow SEO best practices in our writing to ensure you’re actually able to reach your target audience.
Our SEO services include:
- Local SEO.
- National SEO.
- Technical SEO.
- On-page SEO.
- Video SEO.
An effective SEO strategy plays a central part of your inbound marketing efforts. SEO helps drive organic traffic to your site, encouraging deeper engagement with your brand and, eventually, more goal conversions.
Graphic Design
People tend to be visual learners, and nothing maximises conversions — and your marketing ROI — more than building a dynamic content marketing strategy that includes graphic design. Our team excels in creating visual content that aligns with your digital marketing strategy, ensuring that your message resonates with your target audience.
Our graphic design services include:
- Interactive infographics.
- Formatted white papers, eBooks and more.
- UX design.
- Custom illustrations.
Our graphic designers are trained to deliver content that’s perfectly aligned with your branding guidelines, including appropriate incorporation of your colour palettes, logos and symbols, fonts, sizes and other style considerations. Everything we help you produce will have the look and feel of your brand.
Video Production
Releasing video content is one of the easiest, most convenient ways to convey valuable information to your target audience. Our video production services, including animation and explainer videos, complement our digital marketing service offerings, communicating your brand’s message effectively across all platforms.
Our video marketing products include:
- Animation.
- Explainer videos.
- Product demos.
- Testimonial videos.
Video works best when embedded into other forms of content (like blogs or landing pages) and distributed across all your marketing channels. We’ve found that this is the most effective way to maximise engagement and get the ROI you’re looking for.
Website Design
Think of your website as your digital storefront. In today’s digital-first business and consumer environment, customers are likely going to engage with your business online first and make a decision about your company based on that online experience — before ever engaging with your physical storefront or in-person reps. Our web development services can ensure your digital storefront is inviting, informative and optimised for conversions.
Brafton’s web design team helps ensure that every potential customer has an excellent online experience to encourage them to deepen their engagement with your brand. We start by conducting a site health check to identify any issues that could be detracting from the user experience. We assess elements like brand consistency, searchability, page speed, navigation and more, all to ensure users are able to easily and conveniently find the information they’re looking for.
Armed with the results of the assessment, we work with your in-house teams to help you redesign your website. This entails balancing industry best practices with your unique needs to make sure your site experience is fast, convenient and enjoyable for all users.
Expertise in Every Marketing and Sales Channel
Content has to be distributed across the right channels to achieve your desired results. Our team of email, social media and paid search strategists works with Liverpool-based companies to maximise their brands’ exposure across the channels with the highest return potential. From crafting relevant ads to engaging in influencer marketing, our comprehensive approach allows potential customers to hear your message loud and clear.
Email Marketing
Despite what the naysayers might have you believe, email is still one of the most effective marketing channels in the digital marketing space. Our dedicated email marketing strategists are skilled in crafting campaigns that not only build brand awareness, but also drive website traffic and encourage goal conversions.
When you partner with Brafton, our dedicated email marketing strategists will handle all tasks across the entire life cycle of your email campaigns. We’ll help you craft conversion-worthy lead generation campaigns to build out your email lists, segment leads into targeted lists that reflect your customer base, and craft campaigns that directly target the needs and preferences of your ideal customers.
All the while, we’ll establish a set of key performance indicators (KPIs) to help us track the performance of your campaigns and ensure we’re achieving the goals you want to see.
Social Media Marketing
An active presence across all (or at least most) social media channels is the hallmark of the modern, digitally savvy brand. Our social media management services can optimise your presence across all relevant social media channels, helping ensure your content reaches your target audience.
Brafton’s social media strategists use a winning combination of automation tools, social media expertise and industry best practices to optimise your presence across all relevant social media channels and build the most exposure possible for your content.
Our persona-based approach to social media marketing ensures your posts reach the right people at the right time, maximising customer engagement and driving the right traffic to your site.
PPC Marketing
With a little extra money, pay-per-click (PPC) advertising turbocharges your content marketing strategy and drastically increases the chances of reaching your target audience. Our expertise in Google Ads allows us to optimise your PPC campaigns for maximum impact.
Paid ads also return highly accurate information regarding the performance of your campaigns. Our paid strategists use this information to optimise your strategies and deliver even better results in future campaigns.
Marketing Strategy on Demand
When you partner with Brafton, you get to work with a dedicated content marketing strategist who will take the time to learn and understand your business, from your unique value props to industry developments, helping you build a tailored marketing strategy that delivers real results.
Whatever your digital strategy needs, we’ve got you covered.
Build Your Brand With Flexible Package and Pricing Options
Our pricing model is based on units, with one unit equal to £75 of marketing spend. The beauty of the Brafton model is that units are completely flexible and customisable, meaning if you decide you need blog content on Day 1 but change your mind by Day 50, we’re ready and willing to make the adjustment. No additional charges and no questions asked.
We understand that our success is your success. We don’t nickel and dime, and we want to make sure you have all the information you need to build content strategies that deliver. In addition to our flexible packages, we also provide SEO tips and guidance, as well as benchmark SEO reports and ongoing reporting — completely free.
