Content Marketing Agency in Austin
High-quality content is essential for businesses that want to generate interest in their products, elevate their brands and develop deep customer relationships.
Our data-driven approach to content marketing gives Austin-based companies the tools they need to cut through the noise and achieve the business results they’re looking for.
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Content Marketing for Austin Businesses
Brafton is a full-service content marketing agency that has been helping companies in Austin achieve their marketing objectives since 2008. We offer Austin-based businesses a service package covering the full range of content marketing services, including blog writing, graphic design, consulting, ROI reporting and more — to help you increase your brand exposure and win new customers.
Trusted by more than 210 businesses in Texas, our approach has been perfected through our 15+ years of experience building brands and driving growth. We did the work so you don’t have to.
Brafton: A Digital Agency That Keep’s Austin’s Businesses on Beat
At Brafton, we tap into Austin’s beat and create digital marketing campaigns that truly resonate with the city’s vibe. As the live music capital of the world, Austin has a sound all its own. It’s an energetic, eclectic and vibrant mix of folk, country and rock ‘n’ roll that’s helped shape the city into what it is today. But what does that mean for your brand? It means that when you’re marketing in Austin, it’s important to have an authentic voice.
Think of us as your personal band leader — we’ll help you find the perfect melody and get all your digital instruments in tune to ensure your business hits all the right notes. From social media marketing to email marketing and everything in between, we’re here to help you find your rhythm and get everyone dancing.
We’re committed to providing effective content marketing strategies to Austin-based businesses. Whether you’re looking to improve your search engine marketing efforts or enhance your socials, our team has the expertise to deliver results.
See The Results For Yourself:
How We Automated Sales Ops Processes for Quicker Speed-To-Lead
Creating Content That Converts for Transparity
How We Improved EOS GmbH’s PPC Performance
How We Improved EOS´s PPC Performance
87K+ Clicks (& Rising) for the City of Pompano Beach
Helping Crews Control Think Global With Local SEO
The Perfect Content Marketing Cocktail for Lanshore
How We Made Webex’s Blog Go 📈
Page 1 Results for Rosterfy: And How You Can, Too
How Brafton Has Helped ViewSonic Shape Its Brand
A Full Suite of In-House Creative Content Services
As an extension of your in-house marketing team, we provide Austin-based businesses with the full range of digital marketing services needed to transform their marketing efforts. Our services are designed to enhance your online presence and position you ahead of the competition in the Austin business landscape.
Content Writing
Our team of content writers works in lockstep with our content marketing strategists to create written content that is not only valuable and informative but also ranks highly on search engine results pages. Our written content always starts with data. We conduct thorough industry research and competitive analysis to determine which topics and keywords perform best in the industry.
Our writers take that information and craft content that’s well-researched, engaging and valuable, ensuring your written assets showcase the real value you can bring to potential customers — even when they aren’t ready to make a purchase. Our writers can seamlessly switch gears and write across a range of content types and formats, from educational blog articles to thought leadership white papers, depending on your needs and objectives.
We provide content marketing services tailored to your Austin business, helping you stand out. Our effective content marketing strategy ensures that your message reaches the right audience.
Search Engine Optimization
Search engine optimization (SEO) is the process of creating valuable content that engages users and encourages search algorithms to list you at the top of search engine results pages. Having a strong SEO strategy is crucial for visibility in the competitive Austin, Texas market.
As the leading SEO agency in the Austin area, we help clients create compelling content that users want to consume. We write for people, not search engines, but we always follow SEO best practices in our writing to ensure you’re able to reach your target audience.
Our SEO services include:
- Local SEO.
- National SEO.
- On-page SEO.
- Technical SEO.
- Video SEO.
An effective SEO strategy plays a central part in your inbound marketing efforts. SEO helps drive organic traffic to your site, encouraging deeper engagement with your brand and, eventually, more goal conversions. By partnering with Brafton, you benefit from search engine marketing expertise that bolsters your online presence.
Graphic Design
People tend to be visual learners and nothing maximizes conversions — and your marketing ROI — more than building a dynamic content marketing strategy that includes graphic design. Our team of graphic designers uses arresting imagery to bring the written word to life, drawing in more traffic, enhancing customer engagement and encouraging more conversions.
Our graphic design services include:
- Custom illustrations.
- Formatted white papers, eBooks and more.
- Interactive infographics.
- UX design.
Our graphic designers are trained to deliver content that’s perfectly aligned with your branding guidelines, including appropriate incorporation of your color palettes, logos and symbols, fonts, sizes and other style considerations. Everything we help you produce will have the look and feel of your brand, ensuring consistency across all platforms.
Video Production
Releasing video content is one of the easiest, most convenient ways to convey valuable information to your target audience. It lets your company communicate your brand identity and explain complex information in short, digestible segments. This helps you maximize brand exposure and drive more traffic to your online collateral, boosting engagement and powering better growth.
Our video marketing products include:
- Animation.
- Explainer videos.
- Product demos.
- Testimonial videos.
Video works best when embedded into other forms of content — like blogs or landing pages — and distributed across all your marketing channels. We’ve found this is the most effective way to maximize engagement and get the ROI you’re looking for. As part of our digital marketing strategy, we integrate video production to enhance your content marketing services.
Website Design
Think of your website as your digital storefront. In today’s digital-first business and consumer environment, customers are engaging with your business online first and making a decision about your company based on that online experience — before ever engaging with your physical storefront or in-person reps.
Brafton’s web design team helps ensure that every potential customer has an excellent online experience encouraging them to deepen their engagement with your brand. We start by conducting a site health check to identify any issues that could be detracting from the user experience. We assess elements like brand consistency, searchability, page speed, navigation and more, all to ensure users can easily and conveniently find the information they’re looking for.
Armed with the results of the assessment, we work with your in-house teams to help you redesign your website. This entails balancing industry best practices with your unique needs to make sure your site experience is fast, convenient and enjoyable for all users. Our web development expertise ensures your site not only looks great but functions seamlessly.
Expertise in Every Marketing and Sales Channel
Content has to be distributed across the right channels to achieve your desired results. Our team of email, social media and paid search strategists works with Chicago-based companies to maximize their brands’ exposure across the channels with the highest return potential.
Email Marketing
Despite what the naysayers might have you believe, email is still one of the most effective marketing channels in the digital marketing space. Putting valuable content at the top of your subscribers’ inboxes remains a tried-and-true way to build brand awareness, drive website traffic and encourage goal conversions.
When you partner with Brafton, our dedicated email marketing strategists will handle all tasks across the entire life cycle of your email campaigns. We’ll help you craft conversion-worthy lead-generation campaigns to build out your email lists, segment leads into targeted lists that reflect your customer base and craft campaigns that directly target the needs and preferences of your ideal customers.
All the while, we’ll establish a set of key performance indicators (KPIs) to help us track the performance of your campaigns and ensure we’re achieving the goals you want to see. Our marketing efforts are focused on delivering measurable results for your Austin business.
Social Media Marketing
An active presence across all — or at least most — social media channels is the hallmark of the modern, digitally savvy brand. Many of today’s consumers take to their favorite social media platforms when they want to learn about a brand. Facebook, Twitter and LinkedIn are today’s Main Street.
Brafton’s social media strategists use a winning combination of automation tools, social media expertise and industry best practices to optimize your presence across all relevant social media channels and build the most exposure possible for your content.
Our persona-based approach to social media marketing ensures your posts reach the right people at the right time, maximizing customer engagement and driving the right traffic to your site. We specialize in social media management that elevates your brand and fosters meaningful connections with your audience.
PPC Marketing
With a little extra money, pay-per-click (PPC) advertising turbocharges your content marketing strategy and drastically increases the chances of reaching your target audience. Paid channels earn you prime real estate for your campaigns, letting you optimize the right keywords with laser precision for more website traffic, greater brand awareness and a higher number of goal conversions.
Paid ads also return highly accurate information regarding the performance of your campaigns. Our paid strategists use this information to optimize your strategies and deliver even better results in future campaigns.
Marketing Strategy on Demand
When you partner with Brafton, you get to work with a dedicated content marketing strategist who will take the time to learn and understand your business, from your unique value propositions to industry developments — all to help you build a tailored marketing strategy that delivers real results.
Our strategists evaluate your existing content strategy and make recommendations based on your goals and needs. They work in tandem with our in-house creative and production teams to bring your new digital strategy to life, then dive into the numbers to evaluate the performance of each digital marketing campaign and ensure goals are met.
Whatever your digital strategy needs, we’ve got you covered.
Build Your Brand With Flexible Package and Pricing Options
Our pricing model is based on units, with one unit equal to $100 of marketing spend. The beauty of the Brafton model is that units are completely flexible and customizable, meaning if you decide you need blog content on Day one but change your mind by Day 50, we’re ready and willing to adjust.
No additional charges and no questions asked.
We understand that our success is your success. We don’t nickel and dime. We want to make sure you have all the information you need to build content strategies that deliver. In addition to our flexible packages, we also provide SEO tips and guidance as well as benchmark SEO reports and ongoing reporting — completely free.
As one of the best content marketing agencies, we strive to offer services that match your unique needs. Whether you’re a startup or an established Austin-based business, our digital marketing services are designed to scale with you.
