Brisbane Content Marketing for Any Organisation
Content without strategy is like a lamp with no lightbulb. High-quality content creation paired with a stellar marketing campaign strategy is necessary to stand out from the noise and reach your audience. Implementing effective content marketing strategies can significantly enhance your brand’s visibility and website traffic.
Brisbane combines a vibrant, outdoorsy cultural scene with top-ranked players in education and health care, but with Brafton’s data-driven approach to content marketing, you can elevate your brand, develop deep connections and reach real KPIs.
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Brisbane Content Marketing Services for All Industries
Brafton stands as friendly and laid-back as Brisbane itself, with offices across 3 continents, employees working out of 6 continents and capabilities reaching all corners of digital marketing. We are experts in everything content and design, just as much as we are in the culture of Brisbane.
As a leading digital marketing agency, we at Brafton understand the unique challenges faced by a marketing manager in today’s fast-paced environment. Whether it’s crafting engaging content for social media platforms or designing a comprehensive digital marketing strategy, our team is equipped to help you achieve your business goals.
Brisbane Businesses Need Content Marketing
You can’t sum up Brisbane with Botanic Gardens, the Underground Opera House and Suncorp Stadium. It combines a thriving creative industry with established institutions such as the University of Queensland and a growing construction industry. Brisbane’s business landscape has certainly changed over the years, with tech startups following the call of the Advance Queensland programmes and funds. Recent investments in startup accelerators and coworking spaces are helping film productions, renewable health care enterprises and those in the technical services sector alike.
We know that there is more that makes up a business than just its product — it’s the people too. Brafton content marketing gives your company the power to connect with the people who will resonate with your product or service.
Content gives you the chance to talk directly with consumers in the language they can understand, on the platforms they use and with the information they’ll need to make their next decision (obviously choosing your brand over others). There are so many voices in Brisbane that need to be heard, and Brafton has the data-backed solutions you need to reach them.
We have the experience and content strategy to reach the audience you want to target. Partnering with a content marketing agency in Brisbane, like Brafton, can transform your inbound marketing strategy by creating valuable content that attracts and retains customers.
And it all starts with uncovering what’s most important to your business, how customers connect with your brand and building up from there.
Does Every Business Need Content Marketing?
Wondering if content marketing is right for your industry? Well, put yourself in your potential customers’ shoes. Do they know everything about your industry? Or how your brand operates?
Search engine optimisation (SEO) is the process of conducting keyword research relevant to your industry, local and national search engine inquiries with the intention of using this information to create content.
SEO content helps to answer the questions your audience has along the way to making a purchase. This is called the customer journey, or the steps someone may take between realising they have a need, researching it, comparing pricing and brands, and then finally making a purchase decision.
By offering relevant information through high-quality content marketing, you can build trust with consumers looking for solutions. The trick is to consistently create pieces of content at every customer touchpoint. This where hiring a proficient SEO agency or availing SEO services becomes crucial for enhancing your online visibility.
Brafton doesn’t just create content; we strategically place your content in the right place at the right time so the right audience sees it. Our content marketing strategists do this work based on data-proven results. This includes leveraging marketing automation tools to streamline content distribution and ensure your message reaches its intended audience efficiently.
Hear From Some of Our Clients:
55% Increase in Site Conversions for Rubbermaid Commercial Products, Australia
Dozens of Page 1 Rankings for Gerard Malouf and Partners
How Brafton Is Helping Genworth Australia Boost Social Media Engagement
Content Creation: The First Step of Content Marketing
You can’t launch a content marketing campaign without content to market. We start this process by doing a deep dive into your existing content through industry research and competitive analysis. This will determine the keywords that are trending in your area and within your industry.
Content Writing
Our writers take this data and compile relevant keyword research for SEO content that’s interesting, compelling and brand-focused. Brafton content writers are equipped to switch among several types of content types and industries to meet the needs of our clients. From thought-provoking blogs to industry-leading eBooks, our content creators can do it all.
Brafton content writing services include:
- Blogs.
- Infographics.
- eBooks.
- Case studies.
- White papers.
- Landing pages.
- Social media.
- Email marketing.
Video Production
Whether your audience frequents TikTok or a product video on a landing page fits your needs, releasing a video can be one of the easiest ways to convey information and engage audiences. Video is best used embedded into a blog or landing page and then marketed across channels to get the most out of your ROI.
Our video marketing products include:
- Product demos.
- Explainer videos.
- Animation.
- Testimonial videos.
Graphic Design
Content works incredibly well when it’s matched with a bit of colour and visual aid. Nothing maximises conversions and ROI like excellent branded graphic design. Our graphic designers home in on your brand guidelines and content intent to create captivating images that bring the written content to life, improve customer engagement and optimise conversions.
Marketing Your Content In Multiple Channels and Mediums
It’s not marketing if the content isn’t distributed anywhere. Organic SEO traffic is one way users can find your content on search engine results pages (SERPs), but there are a lot of different aspects of this process that can make your content work the hardest for your purposes.
Brafton doesn’t only create content; we strategically place your content in the right place at the right time so the right audience sees it. Our content marketing strategists do this work based on data-proven results.
Email Marketing
Email is still the best way to speak directly to your customers with relevant content. Our email marketing experts can develop slow drip campaigns for gated case studies and white papers. They’re also experts in more visual pieces of content with infographics and one-sheeter campaigns. Or, you may need an email newsletter to keep your audience in the loop. It all depends on your goals and audience based on established KPIs to track performance.
Social Media Marketing
Our persona-based approach to content marketing includes social media posts built off performing content and channels that resonate with your audience. Brafton’s social media specialists develop a plan based on industry best practices, supported by automation tools and social media expertise.
After all, customers learn a lot from a company’s social media presence, and without one, you may miss out on valuable engagement.
PPC Marketing
Pay-per-click (PPC) advertising is a great way to get right in front of your highest-quality potential customers. It turbocharges your content marketing efforts because paid channels earn you prime positions for your campaigns. We optimise keywords to fast-track brand awareness and conversion goals.
The results of PPC campaigns return highly accurate information on your marketing campaigns, such as who clicked, when and where — information we can use to boost marketing efforts in the future across all content marketing channels.
Meeting and Reaching Customers
The name of our game isn’t just about customer acquisition but retention as well. Content marketing helps ensure that customers stay engaged long after their initial purchase. Consistent content creation positions your brand as an industry leader that’s well-informed on customer needs and what’s happening in your field.
Monitoring the Progress of Your Brisbane Content Marketing Campaigns
Before ever getting started in this journey together, we establish KPIs for your business in general, then on a more granular level for each campaign and marketing effort. You’re paired with a dedicated team of strategists, writers and designers who take the time to learn about your business and goals to ensure we’re delivering tailored content that will deliver results.
Traditional marketing is no longer what audiences are looking for when it comes to exploring new brands. Instead, it can do the opposite — distancing yourself from audiences. Instead, your Brafton team has the expertise to meet customers where they are in the funnel without coming off too pushy while still positioning your brand as an authority.
Data Analytics
Data is king, and with hard evidence of what types of campaigns are working — and which aren’t — we can better formulate the right strategy for you. Brafton strategists utilise analytics tools like Google Analytics, Google Search Console and Semrush to track your content marketing campaign success over time. Through optimising and reoptimising content, we continuously improve your content marketing strategy to ensure you’re reaching your goals.
Brand Awareness
We’ll explore pageviews, clicks, brand followers and social media mentions. Content can provide touch points along the customer journey that will inform how well we’re connecting with your audiences.
Engagement
Awareness can get customers in the door, but do they feel engaged? This data will tell how well the content resonates with your audiences and if they’re willing to take another step further down the funnel. We’ll look for things like likes, shares, comments, time on the page and so much more. The longer a customer is on your page, the more likely they’ll be to engage with your brand further.
Organic Visibility
Our keyword research helps to boost your content with the intent of reaching the first page of a SERP. Organic traffic, as opposed to page views, indicates how well your SEO content is doing based on how many customers found your landing page or blog on a SERP. Our writers and strategists work together to create backlinks based on keyword rankings to fine-tune your SEO strategy.
Content Marketing That Works for Brisbane Organisations
The best Brisbane brands create incredible SEO content. We want to be an extension of your marketing team to get you there. Whether you’re headquartered in Brisbane or you’re hoping to break into the Asia-Pacific market, look no further: Brafton is the content marketing agency that Brisbane businesses need.
Our approach to content marketing Brisbane is not just about creating great content; it’s about creating the right content that resonates with your target audience. As Brisbane content marketing specialists, we understand the local market and the potential customer base, ensuring that every blog post, social media update, and Google Ads campaign is crafted with precision to engage and excite your audience.
At Brafton, we’re not just content writers; we are a full-service digital marketing agency that includes a content division dedicated to producing high-quality content that drives results. Our comprehensive web design and social media management services make us a one-stop-shop for all your digital marketing needs.
Remember, whether you’re a seasoned marketing manager or a small business owner, your digital presence is paramount. With Brafton and our Brisbane content marketing specialists, you can be confident that your brand’s story will be told in the most compelling way possible, reaching your target audience and achieving your business goals.
