The Best Dental PPC Marketing Agency to Promote Your Practice

For dental practices to remain competitive, they must adopt PPC — pay-per-click — best practices into the wider marketing strategy. This is because potential patents are increasingly using online directories to look into the credibility and service offerings of dentists and make e-bookings accordingly.

A comprehensive PPC marketing strategy goes beyond placing your services in front of potential customers, extending more broadly to help establish domain authority and a strong, long-term local presence. Trust Brafton’s team of PPC specialists to help you source high-quality leads via strategic PPC advertising.

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Why Does Your Dental Clinic Need Digital Marketing?

The days of solely placing your service offering on a local billboard or newspaper are truly over. While traditional forms of advertising may still hold some utility, the dental industry now recognizes the need to adopt digital marketing tactics to ensure they maintain a steady stream of qualified leads.

PPC marketing offers extremely high levels of localization, enabling you to not only target based on where your ideal audience is situated but also — depending on the platform you advertise on — their age, demographics, online behavior and other factors that facilitate targeted outreaches.

This means you can gain more for less: Unlike traditional means that often come with high costs accompanied by unknown ROI expectations, dental PPC ads offer a cost-effective solution with measurable results.

Perhaps implied: The dental practices that don’t adopt digital marketing, and PPC specifically, make themselves vulnerable to falling behind the curve in today’s competitive health care market. Studies that have examined the critical factors influencing how individuals choose a health care provider recommend that providers offer accessible, timely and relevant information on their qualifications and services.

How, exactly? Through dentist PPC and associated digital marketing assets.

How Does PPC Marketing Help Dental Practices Thrive?

Dental PPC advertising yields both short- and long-term benefits, a small handful of key advantages being increased brand awareness, established credibility and strengthened conversion streams.

PPC increases brand awareness

Brand awareness campaigns are optimized algorithmically to reach the most amount of potential new patients through the least amount of cost output. Whether you adopt a $5 per day Meta PPC campaign or a high-budgeted omnichannel approach, PPC is a developed, highly-targeted means of placing your business in front of the right audience.

And, PPC brand awareness campaigns can act as both a means and an end. Tying your PPC campaign to other optimized marketing assets — such as dental SEO landing pages and website design, email tripwires and others — works to enhance one mission-critical factor: credibility.

PPC established credibility

Your PPC campaign may direct qualified leads to an optimized landing page containing professional reviews, high-quality imagery of your dental office and testimonials from satisfied customers, among other credibility-invoking components. Or, your PPC campaign may lead readers to sign up to a segmented email list whereby you can communicate the service offerings that are most relevant to them — working to establish trust.

PPC strengths conversion streams

Digital marketing is the gift that keeps on giving. Over time, PPC campaigns become increasingly sophisticated as your campaigns become exposed to various datasets — allowing the algorithm time to learn and adapt. A long-term approach to PPC marketing offers predictability. At Brafton, we’re not only experts in the best practices that facilitate short-term growth but also optimization strategies that work to establish your dental practice over the mid to long term.

PPC management is highly malleable: The choice of whether to adopt Facebook ads, Google ads, Bing ads or another common form of paid ads depends on your own business objectives and resources. When you partner with a digital marketing agency, you gain a team of experts in dental PPC management who can ensure your campaigns are optimized and yield the maximum ROI.

Why Brafton?

As a leading dental PPC agency equipped with in-house writers, designers, PPC specialists and other marketing experts, we have the resources and experience necessary to drive digital advertising success for your dental clinic.

At Brafton, we’re proud to be certified and partner with organizations like Google and Microsoft, ranking among the top 3% of participating companies in the Google Partner Program. Our high-performing PPC campaign services have allowed us to don the Google Premier Partner badge with honor.

Our great team of PPC specialists has also allowed us to become a Microsoft Advertising Agency Partner, distinguishing them amongst others in the Bing Ads search advertising marketplace.

Our Processes

We’re a full-service PPC agency, meaning whether you need help with some or all of your PPC efforts, we’ve got you covered. Here’s a look into our PPC service offerings:

It’s during the discovery phase that we define your objectives, conduct audits and determine the most optimal dental PPC campaign strategy accordingly. We’ll consider your past campaigns, the nature of your target audience, industry benchmarks and a host of other relevant factors to help piece together a robust, clear plan.

It’s during this phase that the plan materializes. From audience and keyword targeting to strategic bidding and retargeting optimizations, and all in between, we adopt the best practices necessary based on your specific campaign objectives.

It’s here, depending on your campaign’s performance, that we recalibrate bidding and keywords, and make general optimizations both to the PPC campaign and its associated marketing assets.

Through our monthly meetings, our team will keep you informed on how your campaign is performing, offering you a clear view of your ROI. It’s here that we may also further discuss options for optimization and scalability.

At Brafton, we offer personalized dental marketing and PPC services. We’ve helped companies across the globe conduct highly targeted PPC campaigns and content marketing across various platforms and formats, each optimized based on the specific needs of the individual organization. We make the PPC process easy by bringing in multiple Brafton stakeholders: writers, editors, designers, PPC specialists, consultants and others — each dedicated to your success.