Newsletter Management
Brafton’s newsletter management service features everything from email marketing software integration to mailing list imports, custom email template creation and ongoing analytics tracking. And that’s just the beginning. Our comprehensive email marketing services are designed to enhance your digital marketing efforts, ensuring that every email campaign is impactful and resonates with your audience month after month.
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Why Newsletters, Why Now?
Marketing newsletters powered by email marketing automation features can accelerate and elevate your brand awareness, content engagement and email conversions. By utilising our email marketing services and newsletter platform, you can seamlessly integrate newsletters into your digital marketing strategy. Because email marketing gives your brand a direct line of communication with your coveted target audience, it’s an efficient, cost-effective channel to distribute thoughtful content and key messaging about your services.
A dedicated email newsletter is often a curation of existing marketing communications, re-packaged and re-delivered to your email subscribers in a scannable, visual and branded compilation. Whether you’re looking to start this month or next, implementing a newsletter service is essential in today’s fast-paced market. Newsletters are must-haves in modern marketing, serving as powerful marketing tools to keep your audience engaged.
Types of Newsletters That Drive Engagement
Email newsletters come in many forms, many of which may apply to your brand. Consider some of the common newsletter formats:
Informative/Educational.
Seasonal/Promotional.
Invitations/Event-Based.
Curated Roundups
User-Generated/Community Highlights.
Nurtures.
Your Brafton account manager and email marketing specialist can strategise on which format is most relevant to your brand’s goals. It’s also possible to have several types of email newsletters at once for different purposes, features and audiences. With flexible plans starting this month, we can tailor our newsletter service to fit your specific needs, whether that means designing custom email templates or integrating social media content.
Newsletters Drive Tangible Business Outcomes: Case Studies
How We Helped Exectras Warm 4,500 Cold Leads With Email Drips
How We Wrangled Dozens — and Counting — of SQLs for CFGI
Hundreds of Leads (and Counting) for MoEngage
How Newsletter Management Works
Does your business need an effective email newsletter tool? Enlist the services of Brafton, your email marketing specialists. Our newsletter platform simplifies the process, allowing you to drag and drop content into beautifully designed templates.
Your Brafton team, composed of expert email marketers, project managers and content writers, collaborates to manage every aspect of your email newsletter campaigns. From crafting compelling email templates to scheduling email campaigns, we handle it all.
Every email marketing campaign is aligned with your organisation’s unique goals, so we can deliver: personalised customer service outreach, increased newsletter subscribers, optimised transactional emails and much more. Whether you’re on a paid plan or just starting out, we have options to fit your needs.
As an end-to-end email marketing provider in Australia, we work to ensure your newsletters optimally reach targeted recipients and drive ROI. Our marketing services encompass everything from strategy development to execution, utilising the latest marketing tools and technologies.
Newsletter List Development
Compiling a subscribers list and other targeted email recipients for your marketing automation platform or newsletter tool is the first course of action. Through the implementation of customised website pop-ups, eye-catching calls to action and newsletter subscription signup forms placed strategically, you can quickly develop a registry of interested, qualified leads who wish to learn more about your products and services. You can encourage higher numbers of newsletter sign-ups by providing website visitors with valuable, relevant content — such as an eBook or white paper — in return for their subscription.
Brafton can cover every aspect of this process, from penning the content on your conversion landing page and setting up the means of automation to building the perfect signup form that entices people to submit their email addresses, ensuring your email list is ready for use. With our drag and drop email builders, creating engaging signup forms and email templates is seamless.
Once you have a list of recipients, it’s essential to segment it to ensure your content is crafted to maximise desired outcomes. Your Brafton email marketing team helps you optimise your newsletter apps and parse through subscribers based on criteria including age, gender, job title and more. Newsletters can then be tailored to each specific segment, ensuring your content marketing is pertinent and valuable for recipients, supporting continued interest and trust in your brand.
Newsletter Creation Services
Email marketing campaigns deliver significant ROI, allowing you to reach huge numbers of people quickly and easily. Email newsletters are an ideal way to nurture leads and guide them down the sales funnel in a strategic manner. Whereas most email recipients are leery of overtly promotional and unrequested content, newsletter subscribers will welcome high-quality content that both interests and benefits them, be it news-based stories on industry trends, evergreen educational articles or thought leadership pieces highlighting your brand’s innovative approach to common client pain points.
Building brand loyalty is possible when curating insightful marketing content that resonates with your audience. Email newsletter templates designed with advanced features that capture the attention of your potential subscribers will open the door to further engagement. Newsletter content designed to inform and reward readership naturally accelerates the awareness of your products or services.
Newsletter Content Best Practices
Brafton’s industry-focused writers will incorporate email content marketing best practices into the creation of original newsletters geared toward your target audience. Content is based on specific subscriber personas to leverage the benefits of personalisation and drive higher open and click-through rates. Everything from tone and style to structure can be tailored based on your unique requirements, and your newsletter editor and project manager will review all copy to ensure it aligns with your branding and goals.
Our email templates are designed using drag and drop functionality, allowing for quick customisation and ensuring your newsletters are visually appealing. Whether you’re utilising a newsletter platform like Campaign Monitor or a service like Constant Contact, our expertise ensures seamless integration.
Subject Lines That Cultivate Engagement
Starting with subject lines that utilise language proven to evoke interest and urgency among recipients, along with personalised details such as names and job titles, your content writer will ensure your email newsletters are laser-focused on generating interest and engagement. Your email list will provide the customer base to which your targeted, high-quality email campaign content can be delivered.
We understand that the right subject line can make all the difference, and with our marketing tools, we analyse what works best for your audience. Our email marketing services focus on crafting messages that recipients are eager to open.
Custom-Curated Newsletter Content
Most of the content that your email newsletter features can be created from scratch or curated based on your existing blog posts and other assets from your content marketing campaigns.
Your content marketing strategist and project manager can measure the performance of existing collateral to determine which pieces of content perform the best with your audience based on website traffic, time on site, bounce rates and other metrics. Using this information, email newsletters can be built around repurposed content, both expanding the value of your current assets to subscribers and spreading awareness to new audiences.
Your content writer will craft headlines and short blurbs to provide email recipients with tantalising snapshots of the content to be found on your site, driving further traffic back to your website. By integrating social media elements, we enhance engagement and broaden your reach.
Eye-Catching Newsletter Design
Every email newsletter template can be branded to your needs, including custom fields, additional advanced features that require coding and even fully bespoke designs from our UX and graphic design team. Brafton marries content, design and UX in all components of the email, from the subject line and preview text to the in-body format and CTAs.
Utilising drag and drop email builders, we create stunning designs without the need for complex coding. Whether you’re on a paid plan or just starting your email marketing journey, our solutions are scalable and adaptable. Our email templates are compatible with various newsletter platforms, ensuring consistency across all your marketing channels.
Brafton’s newsletters are built to wow your readers, encouraging them to engage with your brand and convert interest into action.
On-Brand Newsletter Copywriting
Working with Brafton’s team of in-house writers is seamless, as your blog post writer is also your white paper writer and your email writer, and so on. Your team is assigned to your account as a whole to ensure the hallmarks of great copywriting, like voice, tone and style, carry across all assets, including email newsletters.
While the specific contents of each newsletter will be determined on a case-by-case basis, generally, the flow features:
Optimised subject line.
Preview/teaser text.
Greeting and body content, including text, visuals and other branded formatting.
Call-to-action and signoff.
Your writer works to craft each of these sections interdependently to form a cohesive narrative that makes an impact. We drive open rates, click rates and, ultimately, conversions through stellar email copy. Our marketing services ensure that every word aligns with your brand and objectives.
Email Content Designed for Maximum Readability
The text itself will be arranged to maximise readability through the use of subheads, bullet points, imagery and videos where appropriate. Brafton creates newsletter templates that intuitively lead the eye through each message to improve read-through and click-through rates. We also implement custom-designed, clickable CTAs that guide recipients or subscribers to a desired next step.
From an interactive email newsletter to one-off deals and promotions, a polished layout and clear CTAs are the engines of successful email marketing campaigns. Our marketing tools enable you to send emails that not only look great but also drive results.
Newsletter Delivery
Brafton content marketing strategists are well-versed in the breadth of email service providers and are comfortable supporting your efforts in any capacity required. Using a marketing automation program or other email newsletter software to segment recipient lists, create drip campaigns and schedule email send dates, your marketing strategist will provide guidance regarding best practices to maximise results. Based on hard data, we will provide tips on the best day of the week and time of day to send your daily, weekly or monthly newsletter.
Permission-based email marketing ensures the people who have voluntarily opted to engage with your brand receive your newsletters. This will help optimise your open and click-through rates, as will your team’s focus on website personas and historical performance. Newsletters will keep you top-of-mind with your prospects so that when they’re ready to become clients, they’ll think of you first.
With the right strategy and email newsletter software, you’ll know when your audience is ready to engage with your products or services. Our newsletter platform supports various plans, accommodating the number of emails per month you wish to send.
Newsletter Measurement
Email marketing can’t be done blindly; you need reporting to tell you where you’re doing well and where your strategy is falling short. Your Brafton content marketing strategist will use tools like Google Analytics, reporting tools within the email marketing platform of your choice and other email data automation features to identify patterns. Then, they’ll walk you through the results of your newsletter management strategy, including everything from open rates, click-through rates and conversions to how email engagement is translating to revenue growth. The value of a campaign monitoring service is that it’s essential to understand what percentage of your audience is willing to further engage with your email marketing content.
High-quality subject lines are your foot in the door. Nothing within the body of your email campaign matters unless someone is enticed enough to open the email. Unique HTML open rates are absolutely critical in evaluating the quality of your subject lines.
Unique click-through rates will determine how well your message was received once a person opened your email. If the subject line is getting the first foot in the door, an email link click is the next step. We evaluate the quality of email content by the rate at which we entice visitors to click on your calls to action.
Based on your email newsletter campaign results, your team will adjust your strategy as necessary to improve ROI and ensure newsletters serve specific commercial objectives. Whether you choose a plan that includes unlimited emails or one that starts at a certain number per month, we help you optimise your investment.
With each successive email campaign, you’ll be able to narrow your content focus to speak directly to a growing core audience. The data from your previous email newsletters will inform your business strategy as it relates to what form of value-add copy — white papers, eBooks or otherwise — is best engaging your audience and driving conversion rates.
With Brafton’s newsletter management services, your business gains content writing and campaign management solutions tailored specifically to you. Our marketing services are designed to grow with your business, offering flexibility and scalability. Whether you prefer to use Constant Contact, Campaign Monitor or another email marketing platform, we have the expertise to maximise your results.
Not in Australia?
Check out our international newsletter management services:
United Kingdom
United States
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