The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Google expands content in paid search ads
Google announced yesterday that it is offering longer headlines for select Google ads.
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Yelp reaches more than 3 million mobile searchers
Yelp announced it received more than 3 million unique mobile visitors last month, which speaks to both rising mobile internet usage and the rise of local search.
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Is AOL’s SEO content strategy ‘wrong?’ We say good writing makes it ‘right.’
This week, Business Insider leaked AOL’s "master plan" indicating that the company is going to invigorate its approach to content this year.
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Yahoo launches AdLabs to help marketers generate ROI
Yahoo announced today that it is launching AdLabs – a research center devoted to uncovering internet ad insights and consumer behavioral trends. The new research project aims to bring scientific precision to the art
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Doritos demonstrates the power of web video
A new pre-Super Bowl video campaign from Doritos demonstrates the power of video marketing – and user-generated content.
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Internet ads: A top focus for marketers
A new survey relayed by eMarketer suggests online and digital advertising is marketers’ second-leading focus.
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Facebook ad CTRs decline
Facebook ads may be driving social ad spend this year, but data indicates that Facebook ad click-throughs declined in 2010.
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Mobile marketing gets a push: Google announces Android Market site, Honeycomb in-app purchase options
Today, Google hosted a live event to unveil its much anticipated tablet operating system, Honeycomb, as well as a web-based Android app market.
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