The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Exploring the Impact: How Virtual Reality Could Change Content Marketing
Back when “the two Steves” were working on the first Apple computer in a Los Altos garage, no marketer would’ve imagined their work would somehow affect their day-to-day business. That’s probably even more true for
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You’ll Never Believe These 7 Clickbait Examples That Actually Work (or Not?)
There’s one secret ingredient that makes every clickbait headline work … No, there isn’t, but you got curious, didn’t you? That’s why we’ll address one of the working mechanisms behind successful, and sometimes dece
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The Commercial Value of Educational SEO: Addressing Common Marketing Misconceptions
Once upon a time, we wrote a blog post that didn’t generate much attention. It should have, because it was a good topic and our writer did a great job tackling the very serious matter of funny email sign-offs. We di
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What Is Social Media Optimization? 10 Best SMO Tips
Have you ever looked at a social media account and thought of a haunted mansion? It may sound exciting at first, but really, it’s only fun to watch from the outside. Still, you may struggle to see the value in regul
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GA4 Setup: Get Started in 9 Essential Steps
Google Analytics 4 (GA4) officially replaced Universal Analytics in July 2023, and it wasn’t a smooth transition. Unless you switched to the new Google Analytics, your analytics simply stopped processing data. If yo
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Dental SEO Content Marketing: How To Polish Up Your Online Presence
In the modern dental industry, the competition isn’t just about which practice has the best service, the most advanced equipment or the most convenient office hours. As the digital transformation takes hold, it’s al
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What is Predictive Marketing? (Infographic)
Discover the key benefits of incorporating predictive analytics in marketing for your business and how this data speeds your sales cycle.
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Mastering Analytics: How To Leverage Looker Studio for GA4 Data Insights
If you’re in marketing, gathering data can make you feel like a kid at the ice cream shop. You start out excited by the variety but equally overwhelmed by the choices. After serving yourself a giant portion, you end
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