The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Cool email signatures for marketing your brand
The marketing value of email signatures is often overlooked. When optimized, they can support nearly any conversion goal.
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3 Clarifications About Google’s March 2024 Algo Updates
It’s true: This is one of the big ones. But should you be worried? It depends on how you’ve been handling your SEO and content creation activities. Let’s take a look at some of the highlights in this month’s core al
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Finding Your Focus: Why Point-Of-View Matters in Content Writing
Which of these two sentences are you more excited about? Marketers can win a lifetime supply of chocolate. You can win a lifetime supply of chocolate. * Unless you’re about to start Whole30, you’re probably more jaz
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4 LinkedIn Best Practices to Help You Stand Out
Social media is an ever-changing beast — from rebrands to new platforms (I’m looking at you BeReal), it can be hard to keep up. But it doesn’t always have to be that way. For example, LinkedIn has remained a mighty
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Sloppy Copy? Here’s What You’re Doing Wrong as a Content Writer or Copy Editor
There’s no place for sloppy copy in your digital marketing. It wastes your reader’s time. It erodes the trustworthy, authoritative brand your team has worked so hard to establish. And it’s kind of embarrassing if yo
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What is a Fintech Content Writer and How Do You Choose One?
In internet culture, when two fictional characters are in a relationship (or everyone thinks they should be), they get a “ship name.” And if those characters happened to be finance and technology, their ship name wo
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How to Create a Project Communication Plan (+ Downloadable Template & Infographic)
Looking to optimize your team and value but need a project communication plan example? We’ve got the info and template you need to get started.
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Google Refreshes Its SEO Starter Guide: A New Approach for Beginners
As of February 2, 2024, Google announced an update to its SEO Starter Guide. These changes aim to make the document more accessible and relevant for beginners in the field of search engine optimization (SEO). The gu
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