The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Predicting the Future of Content Marketing
Don’t expect content marketing to move at the same pace you have witnessed over the past 10 years. If you sit pat with your current strategy, you’ll become obsolete within six months. Period. In keeping with the exp
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The Content Marketing Weekly: Death by (bad) video and building content authority
Learn all about the three social media marketing purposes, what can kill your video strategy and much more in this week’s Content Marketing Weekly.
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Generation Z: What every content marketer needs to be ready for
Move along, millennials – it’s now all about Gen Z.
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For the love of content marketing, use a CTA with graphics
You wouldn’t pair Kraft cheese slices with a $100 bottle of Pinot Noir. So why are you using a boring CTA for the eBook you spent three months developing and hoping to get $100k worth of new business?
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Top free tools every content marketer should know about
You don’t have to spend a lot of money to develop a great content marketing strategy. In fact, many tools are available for my all-time favorite price: zero dollars.
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We analyzed 181 websites: Here are the mobile vs desktop benchmarks you need to know
Nearly 4 billion people are online at any given moment. That means internet penetration has reached 52 percent of all humans alive today. Only a small sliver of these users represents your audience, of course, but u
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Web Analytics Monday: Understanding Conversion Timing
Welcome to the first edition of Web Analytics Monday, #WAM! Each week we will be exploring a new facet of Google Analytics and breaking it down to its simplest and most actionable form so that you have an understand
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The Content Marketing Weekly: Company culture, conversion science and content intelligence
The Content Marketing Weekly features the latest industry must-reads and informative commentary from experts and analysts around the web. This week’s edition discusses robots, design flaws and several ways to enrich
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